or


[09/29/10 - 10:28 AM]
Syfy Gets Ready for Smackdown(R): Multi-Pronged, Nationwide Consumer Marketing Campaign Kicks Off 52 Week a Year Event Series
"The move of SmackDown to Syfy represents the partnership of two powerful and successful brandsthat are united by their embrace of imagination," said the network's Blake Callaway.

[via press release from Syfy]

SYFY GETS READY FOR SMACKDOWN(R): MULTI-PRONGED, NATIONWIDE CONSUMER MARKETING CAMPAIGN KICKS OFF 52 WEEK A YEAR EVENT SERIES

WWE(R) FRIDAY NIGHT SMACKDOWN MOVES TO SYFY ON FRIDAY OCTOBER, 1st AT 8 PM

NEW YORK - September 29, 2010 - To support the move of WWE Friday Night SmackDown - the ultimate in imagination-based sports entertainment - to Syfy beginning Friday, October 1st at 8 PM (ET/PT) with a live broadcast from Ford Center in Oklahoma City, Syfy has launched an ambitious, multi-pronged national marketing campaign reaching consumers via social networking sites, airlines, in-person appearances, cutting edge creative spots, WWE live events, WWE DVD releases and on digital platforms such as YouTube, video games, wireless and Twitter.

Joining Syfy's diverse programming mix of popular scripted and non-scripted series along with its bellwether Saturday Original Movies, Friday Night SmackDown features a star-studded cast of WWE Superstars and Divas including Undertaker(R), Rey Mysterio(R), Big Show(R), Kane(R), Kofi Kingston(R), CM Punk(R), Jack Swagger(TM), "Dashing" Cody Rhodes(R), Michelle McCool(R), Kelly Kelly(R) and Layla(R). The debut episode of Friday Night SmackDown will be presented by Five-Hour Energy. The program, which premiered more than 10 years ago, is the most watched, regularly scheduled TV program on Friday nights among Males 55 and under.

Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "The move of SmackDown to Syfy represents the partnership of two powerful and successful brandsthat are united by their embrace of imagination. Syfy and the WWE Superstars are a great combination. These are superheroes come to life. We're telling the WWE Universe(R) that SmackDown is bigger, better and more exciting than ever!"

Said Michael Engleman, Senior Vice President, Marketing, Global Brand Strategy and Creative, Syfy: "WWE and Smackdown bring a style high-octane entertainment to Syfy that makes it a dynamic fit for the brand. Thanks to our new partnership, every Friday night the Superstars of SmackDown will bring imagination and action to life in ways we've never seen before."

The marketing campaign kicked off on July 6 with the premiere of the groundbreaking House of Imagination 2 brand film, which featured WWE Superstars Jack Swagger, Cody Rhodes, Kofi Kingston, and Rey Mysterio. WWE Superstars Kane and Jack Swagger attended Syfy's Comic-Con party in San Diego. Syfy talent such as Warehouse 13 star Eddie McClintock were incorporated at SummerSlam(R) in Los Angeles, along with a Syfy branded WWE Superstar entrance photo opportunity at SummerSlam Axxess.

In cross-promotions on Syfy programming, Cody Rhodes guest starred on the August 10 episode of Warehouse 13 while WCG Ultimate Gamer will integrate the "SmackDown vs. Raw(R)" video game on the September 23 show.

Promotions for SmackDown moving to Syfy at WWE live events began with public address announcements, postcards and videos, followed by WWE Shop mailings; on-air promotions on Monday Night Raw; tune-in on WWE DVD releases of Money in the Bank(TM), SummerSlam 2010 and Breaking The Code: Behind The Walls of Chris Jericho(R), as well as spots during MyNetworkTV presentations of Friday Night SmackDown.

Syfy.com will showcase a clip of the week featuring SmackDown match highlights; trivia contests; photo galleries; promo videos and Twitter feeds from Superstars and Divas.

Syfy will promote the series with videos on select Virgin America flights, and NBC Everywhere content distribution on Taxi TV and gas pumps. In addition, Syfy is reaching out to SmackDown's strong Hispanic and African-American audience through targeted outdoor advertising in select markets and promotions with sister networks Telemundo and mun2.

Digital media outlets including YouTube, Facebook, IGN and Yahoo! Sports will all be presenting SmackDown videos.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

About WWE, Inc.

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto. Additional information on World Wrestling Entertainment, Inc. can be found at corporate.wwe.com.





  [september 2010]  
S
M
T
W
T
F
S
   


· WWE RAW (USA)
· WWE SMACKDOWN (USA)
· WWE SUPERSTARS (WGN)





[06/28/17 - 03:55 PM]
Freeform's "Pretty Little Liars" Signs Off Historic Run with Over 1-Year Highs and Is No. 1 Most-Tweeted TV Episode of 2017 with 1.7 Million Tweets
Freeform spins the numbers for Tuesday, June 27.

[06/28/17 - 01:29 PM]
Viceland Brings Two Docu-Series to Air in July with "Last Chance High" and "Funny How?"
The former is an eight-part documentary series is adapted and updated from the acclaimed 2014 Vice News web series focused on the students at Moses Montefiore Academy, a school for the most troubled youth on Chicago's tumultuous West Side.

[06/28/17 - 01:24 PM]
FOX Sports Loads Bases for 2017 MLB All-Star Game
Superstars from the American and National Leagues face off in the 2017 All-Star Game from Marlins Park in Miami, Fla., on Tuesday, July 11, with pregame coverage beginning at 7:30 PM ET on the FOX broadcast network.

[06/28/17 - 01:22 PM]
Paula Patton Stars as a Mother Desperate to Change Fate and Prevent a Murder, on the Series Premiere of ABC's "Somewhere Between," Monday, July 24
The second episode will now air on Tuesday, July 25 (10:00-11:00 p.m. EDT) during its new regular night and time.

[06/28/17 - 01:00 PM]
FX Networks Promotes Current Series Executives Colette Wilson and Barbara Crawford and Development's Kevin Wandell
"Colette, Barbara and Kevin have been integral to the growth and success of FX Networks' slate of original programs and we are happy that they will be playing an even greater role going forward," said Nick Grad and Eric Schrier.

[06/28/17 - 12:36 PM]
Showtime(R) Announces Multi-Part NBA Documentary Film with Executive Producers LeBron James, Maverick Carter and Filmmaker Gotham Chopra
"We are thrilled to be collaborating with LeBron, Maverick and Gotham on what will be a comprehensive look at one of the most influential sports institutions in the world," said Stephen Espinoza.

[06/28/17 - 12:13 PM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "Bachelorette" Special
The Peacock easily wins the evening in both total viewers and adults 18-49.

[06/28/17 - 11:48 AM]
"The Daily Show with Trevor Noah" Records Its Most-Watched Quarter Ever Led by Its Most-Watched Month Ever in June
Comedy Central further spins the numbers for the quarter to date.

[06/28/17 - 11:01 AM]
Cartoon Network Sets "OK K.O.! Let's Be Heroes" for an Epic One-Hour Series Premiere Tuesday, Aug. 1 at 6:30 p.m. (ET/PT)
The show follows K.O., an endlessly optimistic kid attempting to be the greatest hero he can be in a video game inspired world set in Lakewood Plaza.

[06/28/17 - 10:54 AM]
"Top Gear America" Premieres Sunday, July 30, 8/7c on BBC America
William Fichtner, Antron Brown and Tom "Wookie" Ford topline the latest installment in the franchise.

[06/28/17 - 10:35 AM]
"Under the Influence" New Original Series - The Troubled Stories of Heath Ledger and River Phoenix Are the Focus of the Series Premiere on Friday, July 7, 2017 at 9pm ET/6pm PT
Future episodes include Lindsay Lohan and Britney Spears, Lauryn Hill and Amy Winehouse, Philip Seymour Hoffman and Cory Monteith, John Belushi and Chris Farley and George Michael and Prince.

[06/28/17 - 10:15 AM]
"Treehouse Masters" Returns to Animal Planet for an All-New Season on August 4 at 9PM/ET
This season, Pete Nelson and his crew will take on new build locations, including Norway for their first ever international treehouse build, and a very special treehouse for singer-songwriter Grace Vanderwaal.

[06/28/17 - 10:02 AM]
Amazon Prime Video to Be Exclusive Premium Subscription Home for the CBS Series "Salvation"
Unlimited streaming and downloading of all the series' episodes will be available to Prime members four days after their initial broadcast on CBS.

[06/28/17 - 10:00 AM]
FX Networks Sets Premiere Dates for "You're the Worst" and "Better Things"
The comedies are due back Wednesday, September 6 and Thursday, September 14 on FXX and FX, respectively.

[06/28/17 - 09:54 AM]
Video: Netflix Unveils Trailer and Art for "Daughters of Destiny"
The four-part original documentary series chronicles the lives of five girls from Indian families who are among the so-called "Dalit" caste and most impoverished communities in the world.