or


[09/29/10 - 10:28 AM]
Syfy Gets Ready for Smackdown(R): Multi-Pronged, Nationwide Consumer Marketing Campaign Kicks Off 52 Week a Year Event Series
"The move of SmackDown to Syfy represents the partnership of two powerful and successful brandsthat are united by their embrace of imagination," said the network's Blake Callaway.

[via press release from Syfy]

SYFY GETS READY FOR SMACKDOWN(R): MULTI-PRONGED, NATIONWIDE CONSUMER MARKETING CAMPAIGN KICKS OFF 52 WEEK A YEAR EVENT SERIES

WWE(R) FRIDAY NIGHT SMACKDOWN MOVES TO SYFY ON FRIDAY OCTOBER, 1st AT 8 PM

NEW YORK - September 29, 2010 - To support the move of WWE Friday Night SmackDown - the ultimate in imagination-based sports entertainment - to Syfy beginning Friday, October 1st at 8 PM (ET/PT) with a live broadcast from Ford Center in Oklahoma City, Syfy has launched an ambitious, multi-pronged national marketing campaign reaching consumers via social networking sites, airlines, in-person appearances, cutting edge creative spots, WWE live events, WWE DVD releases and on digital platforms such as YouTube, video games, wireless and Twitter.

Joining Syfy's diverse programming mix of popular scripted and non-scripted series along with its bellwether Saturday Original Movies, Friday Night SmackDown features a star-studded cast of WWE Superstars and Divas including Undertaker(R), Rey Mysterio(R), Big Show(R), Kane(R), Kofi Kingston(R), CM Punk(R), Jack Swagger(TM), "Dashing" Cody Rhodes(R), Michelle McCool(R), Kelly Kelly(R) and Layla(R). The debut episode of Friday Night SmackDown will be presented by Five-Hour Energy. The program, which premiered more than 10 years ago, is the most watched, regularly scheduled TV program on Friday nights among Males 55 and under.

Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "The move of SmackDown to Syfy represents the partnership of two powerful and successful brandsthat are united by their embrace of imagination. Syfy and the WWE Superstars are a great combination. These are superheroes come to life. We're telling the WWE Universe(R) that SmackDown is bigger, better and more exciting than ever!"

Said Michael Engleman, Senior Vice President, Marketing, Global Brand Strategy and Creative, Syfy: "WWE and Smackdown bring a style high-octane entertainment to Syfy that makes it a dynamic fit for the brand. Thanks to our new partnership, every Friday night the Superstars of SmackDown will bring imagination and action to life in ways we've never seen before."

The marketing campaign kicked off on July 6 with the premiere of the groundbreaking House of Imagination 2 brand film, which featured WWE Superstars Jack Swagger, Cody Rhodes, Kofi Kingston, and Rey Mysterio. WWE Superstars Kane and Jack Swagger attended Syfy's Comic-Con party in San Diego. Syfy talent such as Warehouse 13 star Eddie McClintock were incorporated at SummerSlam(R) in Los Angeles, along with a Syfy branded WWE Superstar entrance photo opportunity at SummerSlam Axxess.

In cross-promotions on Syfy programming, Cody Rhodes guest starred on the August 10 episode of Warehouse 13 while WCG Ultimate Gamer will integrate the "SmackDown vs. Raw(R)" video game on the September 23 show.

Promotions for SmackDown moving to Syfy at WWE live events began with public address announcements, postcards and videos, followed by WWE Shop mailings; on-air promotions on Monday Night Raw; tune-in on WWE DVD releases of Money in the Bank(TM), SummerSlam 2010 and Breaking The Code: Behind The Walls of Chris Jericho(R), as well as spots during MyNetworkTV presentations of Friday Night SmackDown.

Syfy.com will showcase a clip of the week featuring SmackDown match highlights; trivia contests; photo galleries; promo videos and Twitter feeds from Superstars and Divas.

Syfy will promote the series with videos on select Virgin America flights, and NBC Everywhere content distribution on Taxi TV and gas pumps. In addition, Syfy is reaching out to SmackDown's strong Hispanic and African-American audience through targeted outdoor advertising in select markets and promotions with sister networks Telemundo and mun2.

Digital media outlets including YouTube, Facebook, IGN and Yahoo! Sports will all be presenting SmackDown videos.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

About WWE, Inc.

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto. Additional information on World Wrestling Entertainment, Inc. can be found at corporate.wwe.com.





  [september 2010]  
S
M
T
W
T
F
S
   


· WWE RAW (USA)
· WWE SMACKDOWN (USA)
· WWE SUPERSTARS (WGN)





[03/24/17 - 02:58 PM]
TV One Premieres "The Lost Souls Cafe" on Easter Sunday, April 16 at 6 pm ET
Loretta Devine, Christian Keyes, Kiki Haynes and Ernest L. Thomas star in the film adaptation of Donald Welch's popular inspirational stage play.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 10:51 AM]
Univision Network Casts Marco de la O as Star of New Boundary-Breaking Original Series "El Chapo"
The new ripped-from-the-headlines drama explores the life story of one of the world's most notorious criminals over a span of three decades - from 1985, when he was a low level member of the Guadalajara Cartel, his rise to power and his ultimate downfall.

[03/24/17 - 10:38 AM]
John Leguizamo Joins the Cast of "Waco" - Premieres on Paramount Network in 2018
Leguizamo joins the cast as ATF agent Robert Rodriguez, who was was sent into Koresh's Mount Carmel to gather evidence and build a federal case against the Branch Davidians but forged a bond with the people inside.

[03/24/17 - 10:05 AM]
Discovery Channel Revs Up Motor Line-Up with New Series "House of Cars" (W/T)
The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.

[03/24/17 - 10:00 AM]
Leah Remini and Kevin James Reunite on the Two-Part Season Finale of the #1 New Comedy "Kevin Can Wait"
In the two-part finale, Kevin agrees to come out of retirement briefly to reprise his undercover assignment in an ongoing police investigation where he and fellow cop Vanessa Cellucci (Remini) will, once again, pose as husband and wife.

[03/24/17 - 09:30 AM]
AMC to Air Special Edition of "Talking" After Show Following the "Better Call Saul" Season Three Premiere and Finale Episodes
Hosted by Chris Hardwick, the hour-long talk show will feature series cast, producers and celebrity fans discussing the Emmy(R) nominated series' third season.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/24/17 - 08:02 AM]
"J. Cole: 4 Your Eyez Only, A Dreamville Film," The Grammy-Nominated Music Star's Second HBO Special, Debuts April 15
In the spirit of his previous outing, this exclusive presentation is a multi-narrative show that combines music performances with intimate interviews documented through Cole's lens.

[03/24/17 - 08:00 AM]
"Charlie Hustle" & "The Big Hurt" Reunite as MLB Analysts for FOX Sports' 2017 Season
"Charlie Hustle" and "The Big Hurt" add to an already impressive baseball cast for FOX Sports, which also includes World Series Champions Alex Rodriguez, and Nick Swisher.

[03/24/17 - 07:26 AM]
Giada De Laurentiis Returns to Her Family's Homeland and Showcases the Food and Culture of Florence in New Season of "Giada in Italy," Premiering Sunday, April 9th at 12PM ET/PT
The series shares Giada's passion for all things Italy - especially the food.

[03/24/17 - 02:52 AM]
Academy Award Winner Adrien Brody Joins "Peaky Blinders" for Series Four
Tom Hardy returns as Jewish gang leader Alfie Solomons, alongside series regulars Natasha O'Keefe and Packy Lee.

[03/23/17 - 07:32 PM]
"This Just In" Celebrates First Daytime Emmy Nomination
Since "This Just In's" 22 episode critically acclaimed first season on PopTV continues to be an overwhelming success, a second season is already planned.

[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.

[03/23/17 - 02:32 PM]
National Geographic Announces Ensemble Cast for Global Scripted Event Series "The Long Road Home," Based on Martha Raddatz's New York Times Best-Seller
Michael Kelly, Jason Ritter, E.J. Bonilla, Kate Bosworth, Sarah Wayne Callies, Noel Fisher and Jeremy Sisto star in the eight-part series.