or


[09/29/10 - 10:28 AM]
Syfy Gets Ready for Smackdown(R): Multi-Pronged, Nationwide Consumer Marketing Campaign Kicks Off 52 Week a Year Event Series
"The move of SmackDown to Syfy represents the partnership of two powerful and successful brandsthat are united by their embrace of imagination," said the network's Blake Callaway.

[via press release from Syfy]

SYFY GETS READY FOR SMACKDOWN(R): MULTI-PRONGED, NATIONWIDE CONSUMER MARKETING CAMPAIGN KICKS OFF 52 WEEK A YEAR EVENT SERIES

WWE(R) FRIDAY NIGHT SMACKDOWN MOVES TO SYFY ON FRIDAY OCTOBER, 1st AT 8 PM

NEW YORK - September 29, 2010 - To support the move of WWE Friday Night SmackDown - the ultimate in imagination-based sports entertainment - to Syfy beginning Friday, October 1st at 8 PM (ET/PT) with a live broadcast from Ford Center in Oklahoma City, Syfy has launched an ambitious, multi-pronged national marketing campaign reaching consumers via social networking sites, airlines, in-person appearances, cutting edge creative spots, WWE live events, WWE DVD releases and on digital platforms such as YouTube, video games, wireless and Twitter.

Joining Syfy's diverse programming mix of popular scripted and non-scripted series along with its bellwether Saturday Original Movies, Friday Night SmackDown features a star-studded cast of WWE Superstars and Divas including Undertaker(R), Rey Mysterio(R), Big Show(R), Kane(R), Kofi Kingston(R), CM Punk(R), Jack Swagger(TM), "Dashing" Cody Rhodes(R), Michelle McCool(R), Kelly Kelly(R) and Layla(R). The debut episode of Friday Night SmackDown will be presented by Five-Hour Energy. The program, which premiered more than 10 years ago, is the most watched, regularly scheduled TV program on Friday nights among Males 55 and under.

Said Blake Callaway, Senior Vice President, Marketing, Brand and Strategic, Syfy: "The move of SmackDown to Syfy represents the partnership of two powerful and successful brandsthat are united by their embrace of imagination. Syfy and the WWE Superstars are a great combination. These are superheroes come to life. We're telling the WWE Universe(R) that SmackDown is bigger, better and more exciting than ever!"

Said Michael Engleman, Senior Vice President, Marketing, Global Brand Strategy and Creative, Syfy: "WWE and Smackdown bring a style high-octane entertainment to Syfy that makes it a dynamic fit for the brand. Thanks to our new partnership, every Friday night the Superstars of SmackDown will bring imagination and action to life in ways we've never seen before."

The marketing campaign kicked off on July 6 with the premiere of the groundbreaking House of Imagination 2 brand film, which featured WWE Superstars Jack Swagger, Cody Rhodes, Kofi Kingston, and Rey Mysterio. WWE Superstars Kane and Jack Swagger attended Syfy's Comic-Con party in San Diego. Syfy talent such as Warehouse 13 star Eddie McClintock were incorporated at SummerSlam(R) in Los Angeles, along with a Syfy branded WWE Superstar entrance photo opportunity at SummerSlam Axxess.

In cross-promotions on Syfy programming, Cody Rhodes guest starred on the August 10 episode of Warehouse 13 while WCG Ultimate Gamer will integrate the "SmackDown vs. Raw(R)" video game on the September 23 show.

Promotions for SmackDown moving to Syfy at WWE live events began with public address announcements, postcards and videos, followed by WWE Shop mailings; on-air promotions on Monday Night Raw; tune-in on WWE DVD releases of Money in the Bank(TM), SummerSlam 2010 and Breaking The Code: Behind The Walls of Chris Jericho(R), as well as spots during MyNetworkTV presentations of Friday Night SmackDown.

Syfy.com will showcase a clip of the week featuring SmackDown match highlights; trivia contests; photo galleries; promo videos and Twitter feeds from Superstars and Divas.

Syfy will promote the series with videos on select Virgin America flights, and NBC Everywhere content distribution on Taxi TV and gas pumps. In addition, Syfy is reaching out to SmackDown's strong Hispanic and African-American audience through targeted outdoor advertising in select markets and promotions with sister networks Telemundo and mun2.

Digital media outlets including YouTube, Facebook, IGN and Yahoo! Sports will all be presenting SmackDown videos.

About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

About WWE, Inc.

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto. Additional information on World Wrestling Entertainment, Inc. can be found at corporate.wwe.com.





  [september 2010]  
S
M
T
W
T
F
S
   


· WWE RAW (USA)
· WWE SMACKDOWN (USA)
· WWE SUPERSTARS (WGN)





[04/24/17 - 09:17 AM]
Disney-ABC Television Announces More Than 160 ABC Stations Signed to Launch Over-the-Top Services Through Its Groundbreaking Clearinghouse Initiative
The vast majority of stations are now opted into one or more new internet-delivered programming services from DirecTV Now, Sony PlayStation Vue, YouTube TV and/or CenturyLink.

[04/24/17 - 09:13 AM]
"Vice News Tonight" Presents a Special Edition on the Trump Presidency This Friday, April 28
This week's edition of the Emmy(R)-winning weekly news magazine "Vice" will debut later that same evening, at 11:00/10:00c.

[04/24/17 - 09:06 AM]
"Mike Tyson Mysteries" Season Three Premieres on Adult Swim Sunday, May 14th at 11:30pm E/P
Highlights include: a retelling of the team's Very First Mystery!

[04/24/17 - 09:05 AM]
Hallmark Channel Renews "When Calls the Heart" for Season Five
The series boasts a passionate fan base known as the #Hearties, who have become a social media phenomenon, making "When Calls the Heart" one of the network's most social series.

[04/24/17 - 08:36 AM]
EPIX to Premiere Original Documentary "Straight/Curve"
Also upcoming on EPIX is the previously-announced comedy special, "Nick Offerman and Megan Mullally - Summer of 69: No Apostrophe," which will debut on Friday, May 19.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/24/17 - 08:04 AM]
Video: Relive "Bloodline's" Most Memorable Moments in All-New, Must-Watch Recap Featurette Ahead of Final Season
"Bloodline's" third and final season launches Friday, May 26, everywhere Netflix is available.

[04/24/17 - 07:36 AM]
IFC Unveils Two New "Slightly Off" Digital Series on Its Comedy Crib
"Frank & Lamar" and "Sport Court" will premiere today on the Comedy Crib (ifc.com/comedy-crib), the network's online hub for original, short-form comedy.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 01:37 PM]
TV One Announces Production of New Original Documentary Series, "Evidence of Innocence"
Hosted by Benjamin Crump, the series will profile the unbelievable true stories of individuals who were convicted of crimes they didn't commit, the journey each endured to have their cases overturned and the challenge to rebuild their lives.

[04/21/17 - 01:25 PM]
DIY Network Produces Pilot Starring Grammy Award-Winning Rap Artist Sir Mix-A-Lot
The special one-hour episode will feature Anthony - a Grammy(R) award winning rap artist and expert house-flipper - as he finds, renovates and flips houses in his hometown of Seattle.

[04/21/17 - 12:20 PM]
"Josh Gates' Destination Truth" Brings More Epic Adventures to Travel Channel
In the 43 one-hour episodes, explorer Josh Gates experiences hilarious and harrowing adventures in search of the truth behind the world's most unusual mysteries.

[04/21/17 - 11:46 AM]
Melissa Benoist and Julia Garner Join the Cast of "Waco"
Produced by Weinstein Television, the series is currently in production in Santa Fe, NM.

[04/21/17 - 11:42 AM]
Investigation Discovery to Encore "Killing Richard Glossip" in Wake of Arkansas Execution Last Night
As previously announced, and ahead of the premiere earlier this week, ID greenlit a fifth episode to capture new developments that come to light in the case.