MTV CELEBRATES THE 10 YEAR ANNIVERSARY OF "JACKASS" WITH TWO NEW SPECIALS LEADING UP TO THE NATIONWIDE RELEASE OF "JACKASS 3D," MTV TO AIR "JACKASS: THE BEGINNING" ON SATURDAY, OCTOBER 9 AT 10PM ET/PT FOLLOWED BY "THE MAKING OF JACKASS 3D" AT 11PM ET/PT

MTV Consumer Products Launch "Jackass" 10 Year Anniversary Licensing Program

Santa Monica, CA (October 4, 2010) - MTV celebrates the 10 year anniversary of "Jackass" with two new specials. On Saturday, October 9 at 10PM ET/PT, the network will air "Jackass: The Beginning," a one hour special looking back on the journey of "Jackass" the series. Following at 11PM ET/PT is "The Making of Jackass 3D" giving viewers the inside scoop and exclusive look at the upcoming film "Jackass 3D" premiering in theaters on Friday, October 15. Tune-in to watch never-before-seen content and relive the most outrageous and humorous stunts with legendary pranksters Johnny Knoxville, Bam Margera, Steve-O, Chris Pontius, Ryan Dynn, Jason "Wee Man" Acu�a, Preston Lacy, Dave England and Ehren McGhehey.

Saturday October 9, Program Descriptions:

"Jackass: The Beginning" -- airing from 10-11:00PM ET/PT

From production on the pilot presentation to first meetings with the Margera family, the cast and crew of "Jackass" reflect upon the humble origins of the MTV television show in 2000, sharing several of the idiotic stories behind their unlikely rise to pop culture prominence. Filled with loads of never-before-seen footage from the show's first infantile year.

"The Making of Jackass 3D" - airing from 11:00-11:30 ET/PT

A behind-the-scenes look at production on the new movie. Interviews with the cast and crew are weaved throughout the special, as they talk about the origins of the movie, what it was like filming and working with the 3D process, and the usual nonsense that goes down whenever the gang gets together.

In addition to the "Jackass" programming, a wide variety of products celebrating the 10 year anniversary of "Jackass" will be available the beginning of October.

"Jackass" apparel will be sold at Spencer's, Hot Topic, Journeys, JCPenney, Zumiez, & jackassgear.com. And don't miss your chance to walk in style with the exclusive "Jackass" Converse shoe available nationwide only at Journeys. The shoes will come in 2 different styles (devil scatter low top and a black skull & crutches high top). To round out your look, "Jackass" sunglasses by Von Zipper and skateboards from Element will be available at Element and Billabong stores.

In November "Jackass: 10 Years of Stupid," a deluxe hardbound photo book will be available for purchase at bookstores. The book will feature the most memorable and never-before-seen (deemed too controversial for television) images of the "Jackass" stars. A truly remarkable book that will be mesmerizing as it is shocking. Pre-order the book now at jackassgear.com

Check out www.jackassgear.com to purchase products and for more information.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.