Hollywood Heats Up Madrid! Eva Longoria to Host 2010 MTV EMAs

- Live Performances From Kings of Leon, Ke$ha and Kid Rock

- The 2010 MTV EMAs, Live From Madrid, Sunday, November 7th

- http://www.mtvema.com

LONDON, October 7, 2010 -- MTV today announced that Hollywood superstar Eva Longoria will host the 2010 MTV EMAs, MTV's global celebration of the world's biggest music and entertainment stars. Taking place at Caja Magica in Madrid, the 17th annual EMAs will broadcast live on MTV platforms across the globe from Sunday 7th November 2010, 21:00 CET.

The 2010 MTV EMAs are sponsored by the new Suzuki Swift, Calvin Klein Jeans and Dell.

Powerhouse rock stars Kings of Leon, hot new talent Ke$ha and American bad ass and global rock heavyweight Kid Rock join the lineup of performers alongside the previously announced Katy Perry and Linkin Park. MTV will release additional performers and presenters at a later date.

"I am so excited to host the 2010 EMAs in the beautiful and sexy city of Madrid!" said Longoria. "I can't wait to see some fabulous performances and I am so proud that the two most nominated artists this year are two amazing women - Lady Gaga and Katy Perry - who are making some of the most exciting music in pop right now!"

"Madrid, watch out," added Ke$ha. "I'm coming to party and I promise it will be messy."

Actress, activist, and philanthropist Eva Longoria brings Hollywood glamour to what promises to be a star-studded night in Madrid. Following in the very glittering footsteps of Katy Perry, Christina Aguilera, Justin Timberlake and Robbie Williams to name a few, the actress will bring Latina heat to the already sizzling Spanish city of Madrid - the backdrop of this year's 2010 MTV EMAs.

Eva Longoria is a Golden Globe-nominated, Screen Actors Guild Award-winning, and ALMA Award-winning actress, best known for her portrayal of Gabrielle Solis on primetime US network show Desperate Housewives.

To vote for your favourite EMA artists, please go to http://www.mtvema.com.

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony, celebrate the best in music, youth culture and entertainment. The annual event, now in its 17th year, broadcasts on MTV entertainment platforms around the world reaching more than 600 million households. The show is hosted in a different city each year, taking the culture and ethos of each destination to a world-wide audience. Renowned for attracting global A-list talent from across the music and entertainment spectrum, the MTV EMAs draws nominees, performers and presenters from every corner of the world, delivering groundbreaking and unforgettable performances - from the first ever holographic performance with Gorillaz in Lisbon in 2005, to Beyonce's infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's 'Wet Monsoon' set in Munich in 2007.

More About Eva Longoria:

Entrepreneur, actress, producer, and philanthropist, "Desperate Housewives" star Eva Longoria is the founder of Eva's Heroes, as well as national spokesperson for Padres Contra el Cancer. The face for L'Oreal, Longoria is an executive producer and host for the National Council of La Raza ALMA Awards, and is producing her first documentary HARVEST. Longoria is involved with the United Farm Workers, the Dolores Huerta Foundation, the Mexican American Legal Defense and Education Fund, and Speaker Pelosi selected her for the National Museum of the American Latino Commission. Longoria owns BESO restaurants, her own production company, UnbeliEVAble Productions, and an eco-friendly development firm, The GreenVille Project, her own fragrance, "Eva, by Eva Longoria," and a cookbook Eva's Kitchen which comes out next spring. Longoria was also named "Philanthropist of the Year" by The Hollywood Reporter in 2009.

EMA Voting Notes:

Vote for Best Regional Act at http://www.mtvema.com Voting closes Monday 18th October and the winner from each region will enter the shortlist for Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World Stage Performance will be announced online at http://www.mtvema.com during the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as producer, Raffaele Sangiovanni as executive in charge of production, line producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV Italia S.r.l - 360 degrees Playmaker Production for MTV NETWOKS EUROPE" (c) MTV NETWORKS EUROPE 2010 - All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV, Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV Networks' brands are seen globally in 645 million households in 161 territories and 34 languages via 165 locally programmed and operated TV channels and more than 500 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, licensing & merchandising and feature films. MTV Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu (Japan) is the leading international manufacturer of small automobiles and the 10th largest car manufacturer of the world. Founded in 1909, Suzuki today employs about 51,500 people around the world and has business activities in 196 countries and regions and production bases in 23 different countries and regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8 billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*) operating income. Its global sales reached 2.35 million automobiles and 3.02 million motorcycles and ATV. With its three lines of business - automobiles, motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!" that stands for the brand values "excitement", "straightforward", "value", "sporty" and "spirit". (* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit http://www.calvinklein.com.

About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers worldwide innovative technology, business solutions and services they trust and value. For more information, visit http://www.dell.com.