[10/11/10 - 05:03 AM]
"National Weeds Awareness Week" to Provide Millions of Americans With Unprecedented Access to "Weeds"
Said "campaign" revolves around TV Guide's off-network run of the series, which begins Sunday October 17.

[via press release from TV Guide]


Awareness Campaign Kicks-off on Sunday October 17 at 9:00 p.m. ET/PT Followed by Week-Long Celebration

LOS ANGELES (October 11, 2010) - Amazingly, approximately 80 million American adults have never experienced "Weeds" and untold millions lack even the most basic awareness of it. But among the many challenges facing our citizens today, the difficulty in getting "Weeds" will soon be but a distant memory. Addressing the deficiency head-on, TV Guide Network has proudly stepped-in as the television home for "National Weeds Awareness Week," by running a six-day marathon of the Golden Globe(R) award-winning TV series "Weeds" each night from 9:00 p.m. to 2:00 a.m. ET/PT, from Sunday, October 17 through Friday, October 22. And to keep "Weeds" awareness strong following the television marathon, TV Guide Network will air four back-to-back episodes of "Weeds" every Sunday at 9:00 p.m. ET/PT starting October 24.

Sunday, October 17 marks the start of the first ever "National Weeds Awareness Week," created to educate the public about this silent deprivation. "National Weeds Awareness Week" gives ordinary adults, health care providers, public policy makers and the media an opportunity to encourage their loved ones to experience "Weeds" on a regular basis. Americans are encouraged to participate in local activities such as hosting "Weeds Week" parties, wearing green to work and attending events at neighborhood taverns to share their knowledge of "Weeds" with strangers. These fun, community-oriented activities help people take the "Weeds" awareness issue into their own hands, empowering them to create the enlightenment necessary for true happiness.

"National Weeds Awareness Week" resources and ideas can be found on its official website, www.WeedsAwareness.com, which will include: a "Grow Weeds Awareness" starter kit with printable signs and bumper stickers to show support for the cause; a "How to Throw Your Own 'Weeds' Party" guide with party recipes and fun "Weeds" trivia; a pledge drive to encourage citizens everywhere to change the world through watching "Weeds," plus other activities.

TV Guide Network's "National Weeds Awareness Week" marathon will raise "Weeds" consciousness across the country. It will give concerned citizens a comprehensive opportunity to make-up for their lack of "Weeds" and to recognize the benefits of regular "Weeds" consumption.

About "Weeds"

The critically acclaimed comedy series "Weeds" follows the complicated life of a single suburban mom Nancy Botwin (Mary-Louise Parker), who struggles to support her family and maintain her upper-middle class lifestyle after her husband suddenly dies. Created by Emmy(R) Award winner Jenji Kohan, the series also stars Kevin Nealon, Elizabeth Perkins, Hunter Parrish, Alexander Gould and Justin Kirk. "Weeds" is executive produced by Jenji Kohan, Roberto Benabib and Matthew Salsberg. The series is currently in its sixth season on Showtime and has been picked-up for its seventh season.

"Weeds" has received multiple awards including: 10 Golden Globe(R) nominations, including one win for Outstanding Lead Actress in a Comedy Series (Mary-Louise Parker); 19 Emmy(R) nominations, including nods for Best Comedy Series, Best Actress (Mary-Louise Parker), Best Supporting Actress (Elizabeth Perkins) and Best Directing; and multiple Screen Actors Guild(R) Award nominations for Mary-Louise Parker and the entire ensemble.

About TV Guide Network

TV Guide Network is the true entertainment insider and the only network that celebrates Hollywood, its stars and the shows that fans adore. Committed to buzz-worthy, breakout programming and a rich, multi-platform viewing experience, TV Guide Network is seen in more than 80 million homes nationwide and online at TVGuide.com, a one-stop fan destination serving 23 million unique users per month. TV Guide Network is home to some of America's fan-favorite series including "Curb Your Enthusiasm," "Ugly Betty" and "American Idol Rewind." The network also takes fans behind-the-scenes of Hollywood with original programming that delivers the latest news on entertainment and pop culture, as well as live coverage of the industry's biggest events such as the Red Carpet at the Academy Awards(R) and Primetime Emmy(R) Awards. TV Guide Network, TVGuide.com and the TV Guide brand are owned by Lionsgate (NYSE: LGF), the leading next-generation studio, which produces the award-winning series "Mad Men" and "Weeds" and co-produces the acclaimed "Nurse Jackie," and One Equity Partners, the private equity arm of JPMorgan Chase.

  [october 2010]  


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