or


[10/12/10 - 07:32 AM]
Syfy Ventures and Her Universe Announce Deal to Create Syfy Branded Female Fashion Collection
The collection will "include original designs that reflect Syfy's commitment to engaging the imagination, as well as show-specific merchandise from hit Syfy series."

[via press release from Syfy]

SYFY VENTURES AND HER UNIVERSE ANNOUNCE DEAL TO CREATE SYFY BRANDED FEMALE FASHION COLLECTION

Orlando, Florida - October 12, 2010 - Syfy Ventures, Syfy's portfolio of businesses and joint ventures, announced today a deal with Her Universe(TM), a leader in female genre merchandise, to create a Syfy branded collection of apparel and accessories for the growing female science fiction fan base. Items will be sold under the "Syfy Gear" banner.

"This deal with Her Universe is especially exciting as Syfy's audience continues to expand and become more gender balanced," said Alan Seiffert, Senior Vice President, Syfy Ventures. "Her Universe has tapped into exactly what our female fans are looking for in cool genre apparel, and Syfy is uniquely positioned as a brand to partner on creating innovative collections in the space."

"Today, close to half of all sci-fi fans are women," said Ashley Eckstein, founder of Her Universe. "I created Her Universe to produce merchandise for this growing number to of female fans. I am so excited to now expand our brand with Syfy Ventures create a special collection that reflects the creativity and imagination of their eager female audience."

The Syfy Gear/Her Universe collection will include original designs that reflect Syfy's commitment to engaging the imagination, as well as show-specific merchandise from hit Syfy series such as Caprica, Eureka, Battlestar Galactica, Destination Truth, Ghost Hunters International, Ghost Hunters Academy and Warehouse 13.

Items to be sold include apparel and accessories as well as gifts and novelties and will be available at both Syfy.com and Heruniverseshop.com. Throughout 2011, merchandise will be available at conventions around the country including San Diego Comic Con. Beginning in 2012, merchandise will be available through national retail partners.

Launched in 2008, Syfy Ventures serves as the business development and enterprise unit for Syfy, one of the world's leading media and entertainment companies. Syfy's portfolio of businesses transcends the television screen, and focuses upon next-generation brand extensions, including both media and non-media properties. By cultivating innovative deals through M&A, strategic investments and tactical partnerships, Syfy Ventures meets its mandate to (1) develop immersive transmedia experiences; (2) create robust new revenue streams; and (3) launch targeted products and services that exemplify its "Imagine Greater" tagline worldwide. Venture's rapidly expanding portfolio includes four major business lines: Gaming, Kids, Online & Mobile, and Consumer Products.

Her Universe was launched in 2010 by Ashley Eckstein, the voice of Ahsoka Tano in Lucasfilm's hit animated series, Star Wars: The Clone Wars, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Recognizing the lack of product for female genre fans, Her Universe was created to directly address this expanding market by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. You can learn more about Her Universe, purchase the current Star Wars product and join the Her Universe message boards by going to www.heruniverse.com and by following Eckstein on Twitter at (https://twitter.com/HerUniverse) and visiting the Her Universe Facebook page at (http://www.facebook.com/HerUniverse).

The partnership was brokered by business development firm Brand Sense Partners (bsp).

About Brand Sense Partners, LLC

Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering brand management and business development firm that incubates, acquires and grows the world's leading brands. bsp provides the foundation for growth through business reengineering and the development of partnerships, products, design and strategies that target unmet market needs. bsp's portfolio consists of brands spanning the consumer product, media, entertainment, retail and fashion industries. For more information, please visit www.bsp.com.





  [october 2010]  
S
M
T
W
T
F
S
     


· BATTLESTAR GALACTICA (SYFY)
· CAPRICA (SYFY)
· DESTINATION TRUTH (SYFY)
· EUREKA (SYFY)
· GHOST HUNTERS ACADEMY (SYFY)
· GHOST HUNTERS INTERNATIONAL (SYFY)
· WAREHOUSE 13 (SYFY)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.