or


[10/12/10 - 07:32 AM]
Syfy Ventures and Her Universe Announce Deal to Create Syfy Branded Female Fashion Collection
The collection will "include original designs that reflect Syfy's commitment to engaging the imagination, as well as show-specific merchandise from hit Syfy series."

[via press release from Syfy]

SYFY VENTURES AND HER UNIVERSE ANNOUNCE DEAL TO CREATE SYFY BRANDED FEMALE FASHION COLLECTION

Orlando, Florida - October 12, 2010 - Syfy Ventures, Syfy's portfolio of businesses and joint ventures, announced today a deal with Her Universe(TM), a leader in female genre merchandise, to create a Syfy branded collection of apparel and accessories for the growing female science fiction fan base. Items will be sold under the "Syfy Gear" banner.

"This deal with Her Universe is especially exciting as Syfy's audience continues to expand and become more gender balanced," said Alan Seiffert, Senior Vice President, Syfy Ventures. "Her Universe has tapped into exactly what our female fans are looking for in cool genre apparel, and Syfy is uniquely positioned as a brand to partner on creating innovative collections in the space."

"Today, close to half of all sci-fi fans are women," said Ashley Eckstein, founder of Her Universe. "I created Her Universe to produce merchandise for this growing number to of female fans. I am so excited to now expand our brand with Syfy Ventures create a special collection that reflects the creativity and imagination of their eager female audience."

The Syfy Gear/Her Universe collection will include original designs that reflect Syfy's commitment to engaging the imagination, as well as show-specific merchandise from hit Syfy series such as Caprica, Eureka, Battlestar Galactica, Destination Truth, Ghost Hunters International, Ghost Hunters Academy and Warehouse 13.

Items to be sold include apparel and accessories as well as gifts and novelties and will be available at both Syfy.com and Heruniverseshop.com. Throughout 2011, merchandise will be available at conventions around the country including San Diego Comic Con. Beginning in 2012, merchandise will be available through national retail partners.

Launched in 2008, Syfy Ventures serves as the business development and enterprise unit for Syfy, one of the world's leading media and entertainment companies. Syfy's portfolio of businesses transcends the television screen, and focuses upon next-generation brand extensions, including both media and non-media properties. By cultivating innovative deals through M&A, strategic investments and tactical partnerships, Syfy Ventures meets its mandate to (1) develop immersive transmedia experiences; (2) create robust new revenue streams; and (3) launch targeted products and services that exemplify its "Imagine Greater" tagline worldwide. Venture's rapidly expanding portfolio includes four major business lines: Gaming, Kids, Online & Mobile, and Consumer Products.

Her Universe was launched in 2010 by Ashley Eckstein, the voice of Ahsoka Tano in Lucasfilm's hit animated series, Star Wars: The Clone Wars, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Recognizing the lack of product for female genre fans, Her Universe was created to directly address this expanding market by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. You can learn more about Her Universe, purchase the current Star Wars product and join the Her Universe message boards by going to www.heruniverse.com and by following Eckstein on Twitter at (https://twitter.com/HerUniverse) and visiting the Her Universe Facebook page at (http://www.facebook.com/HerUniverse).

The partnership was brokered by business development firm Brand Sense Partners (bsp).

About Brand Sense Partners, LLC

Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering brand management and business development firm that incubates, acquires and grows the world's leading brands. bsp provides the foundation for growth through business reengineering and the development of partnerships, products, design and strategies that target unmet market needs. bsp's portfolio consists of brands spanning the consumer product, media, entertainment, retail and fashion industries. For more information, please visit www.bsp.com.





  [october 2010]  
S
M
T
W
T
F
S
     


· BATTLESTAR GALACTICA (SYFY)
· CAPRICA (SYFY)
· DESTINATION TRUTH (SYFY)
· EUREKA (SYFY)
· GHOST HUNTERS ACADEMY (SYFY)
· GHOST HUNTERS INTERNATIONAL (SYFY)
· WAREHOUSE 13 (SYFY)











[10/31/14 - 03:43 PM]
TNT Greenlights High-Octane Drama "Agent X," Starring Jeff Hephner, Sharon Stone and Gerald McRaney
The network has ordered 10 episodes for the first season of the series, with plans to launch in the second half of 2015.

[10/31/14 - 03:27 PM]
NBC Passes on Back Nine for "Bad Judge," "A to Z"
Said development will spell the end of both series after 13 episodes.

[10/31/14 - 02:08 PM]
The Season Premiere of "Mom" Delivers Series High Ratings
CBS spins the numbers for Thursday, October 30.

[10/31/14 - 12:55 PM]
ABC to Air Charles Schulz' Animated Classic, "A Charlie Brown Thanksgiving," Wednesday, November 26
A special bonus cartoon from Charles M. Schulz, "This Is America, Charlie Brown: The Mayflower Voyagers," will air with the Peanuts classic.

[10/31/14 - 12:43 PM]
"Northmen - A Viking Saga" Acquired for Distribution and Premium Pay TV Deal with Starz
The film is directed by Claudio Fäh and produced by Ralph S. Dietrich.

[10/31/14 - 12:38 PM]
FOX Premieres: 30-Day Multi-Platform Totals
FOX further spins the numbers for the season to date.

[10/31/14 - 10:12 AM]
Iggy Azalea to Perform at the 2014 American Music Awards(R)
She joins a star-studded lineup of previously announced must-see performers including 5 Seconds of Summer, Charli XCX, Mary J. Blige, Fergie, Lorde, One Direction, Sam Smith and the evening's host, Pitbull.

[10/31/14 - 09:36 AM]
PBS to Air Second Season of Shine International's Boisterous Sitcom "Vicious" Stateside, Summer 2015
Following a re-commission by UK broadcaster ITV, the series will return with Freddie (Sir Ian McKellen) and Stuart (Sir Derek Jacobi) delivering more biting remarks, snide comments and cruel asides.

[10/31/14 - 08:46 AM]
"Parenthood" Retains 92% of Last Week in Adults 18-49 and 97% in Total Viewers
NBC spins the numbers for Thursday, October 30.

[10/31/14 - 08:34 AM]
Thursday's Broadcast Ratings: ABC Edges CBS for Demo Crown
The Alphabet snaps the Eye's seven week win streak among adults 18-49.

[10/31/14 - 08:12 AM]
ABC Beats CBS' Thursday Night Premieres to Win the Opening Night Of the November Sweep for the 2nd Straight Year in Adults 18-49
ABC spins the numbers for Thursday, October 30.

[10/31/14 - 07:50 AM]
Global Mystery Solved: Investigation Discovery Did It!
Since Investigation Discovery debuted in February 2008, it has been one of the fastest-growing networks in U.S. cable television and has seen a parallel growth track internationally.

[10/31/14 - 07:32 AM]
USA Network to Air Academy Award(R) Nominated Film "Do the Right Thing" with Special Introduction by Critically Acclaimed Lead Actress Rosie Perez
On Saturday, November 1, USA Network will air the Spike Lee film, that sparked a national dialogue more than two decades ago about racial tension in America and which still remains relevant today.

[10/31/14 - 03:01 AM]
Death-Defying Stunts and Famous Cars Take Center Stage in Two New Original Reality Series
"Extreme Escapes" (Saturday, November 29) and "Screen Machines" (Tuesday, December 2) are both on tap at ReelzChannel in the coming weeks.

[10/30/14 - 02:50 PM]
"The Meredith Vieira Show" Renewed for Second Season on NBC Owned Television Stations
"'The Meredith Vieira Show' has the full commitment and support of NBCUniversal and we could not be happier to bring it back for a second season," said Ed Swindler.