[10/13/10 - 12:13 PM]
Dodge Revealed as Sponsor for truTV's "Conspiracy Theory With Jesse Ventura"
The promotion will highlight the Dodge Challenger through episode integration in each episode this season, due Friday at 10:00/9:00c.

[via press release from truTV]

Dodge Revealed as Sponsor for truTV's CONSPIRACY THEORY WITH JESSE VENTURA

truTV is returning for a second season of the hit series, CONSPIRACY THEORY WITH JESSE VENTURA, with Dodge in the driver's seat as a season-long sponsor. The promotion will highlight the Dodge Challenger through episode integration in each episode this season, lower-third messaging throughout episodes and integrated tune-in spots airing across the network's lineup. Jesse Ventura, host of the series, will utilize the Dodge Challenger as his automobile of choice. The second season premieres Friday, Oct. 15, at 10 p.m. (ET/PT).

"We're excited to have Dodge join Jesse's weekly hunt for the truth," said Dan Riess, senior vice president, Turner Entertainment Marketing and Promotions. "This is a great example of how truTV can deliver large-scale, effective marketing platforms for our partners."

This season, CONSPIRACY THEORY WITH JESSE VENTURA will set out to examine such topics as the Kennedy assassination, the Plum Island Research Center off Long Island, an alleged secret billionaire's club with the power to manipulate markets, theories about government internment camps and the granddaddy secret of them all, Area 51. Throughout his investigations, Ventura makes it his mission to ask questions and discover the truth, no matter where it leads. He is not about to take answers at face value without solid evidence, especially if those responses come from the very people he's investigating.

CONSPIRACY THEORY WITH JESSE VENTURA premiered in December 2009 with more than 1.6 million viewers, breaking the record for truTV's largest audience for a new series launch at the time. The series is executive-produced by Ventura; A. Smith & Co.'s Arthur Smith, Kent Weed and Frank Sinton; B2 Entertainment's Michael Braverman and Barry Bloom; and Burt Kearns. For truTV, Robyn Hutt is the executive in charge of production, and Jon Crowley serves as executive producer.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest´┐Ż and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [october 2010]  


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