EVERYTHING IS NOT WHAT IT SEEMS!

SEASON FOUR OF THE EMMY AWARD-WINNING SERIES "WIZARDS OF WAVERLY PLACE" PREMIERES FRIDAY, NOVEMBER 12

--Bailee Madison and Gregg Sulkin Guest Star in Multi-Episode Story Arc--

In a new, fourth season of wizardly twists and turns, everything is not what it seems, as Alex is tricked into announcing to the world that she and her brothers are wizards, and a duplicating spell goes haywire, changing Max's life forever. Bailee Madison ("Bridge to Terabithia," "Brothers") joins the cast as Maxine, an adorable 10 year-old wizard and Gregg Sulkin (Disney Channel UK's "As The Bell Rings") reprises the role of Mason the werewolf in the Emmy Award-winning comedy series "Wizards of Waverly Place." The season premiere episode will be presented FRIDAY, NOVEMBER 12 (9:45-10:15 p.m., ET/PT) on Disney Channel.

Season three is the series' most-watched season to-date in Total Viewers and key kid demographics. The penultimate episode of season three "Alex Saves Mason," ranked as the season's second-most-watched episode in Total Viewers (4.9 million), Kids 6-11 (2.1 million) and Tweens 9-14 (1.9 million). The third season finale premieres FRIDAY, OCTOBER 15.

Created by Todd J. Greenwald ("Hannah Montana," "Saved By the Bell: The New Class") and executive-produced by Vince Cheung, Ben Montanio ("Married�with Children," "Greetings from Tucson") and Greenwald, the series stars Selena Gomez (whose sophomore album with her band, The Scene, "A Year Without Rain," debuted at # 4 on the Billboard Top 200 album chart. "Round & Round," the first single from Selena's latest Hollywood Records' CD, has been certified gold), David Henrie ("How I Met Your Mother"), Jake T. Austin ("Hotel For Dogs"), Jennifer Stone ("Mean Girls 2"), Maria Canals-Barrera ("Camp Rock 2: The Final Jam," "Larry Crowne") and David DeLuise ("Stargate SG-1").

"Wizards of Waverly Place" debuted in 2007 and won the Emmy Award for Outstanding Children's Program in 2009 and "Wizards of Waverly Place The Movie" won the Emmy Award for Outstanding Children's Program in 2010.

New episodes of "Wizards of Waverly Place" air FRIDAYS on Disney Channel. A production of It's a Laugh Productions for Disney Channel, the series carries a TV-G parental guideline.

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.