THE 2010 MTV EMAs KEEPS GETTING HOTTER WITH INTERNATIONAL POPSTARS MILEY CYRUS AND B.o.B SET TO PERFORM

Megastar Miley Cyrus Appears in Her Debut EMA Performance and B.o.B Joins Paramore's Hayley Williams to Perform Number One Single 'Airplanes' Live from Madrid

The 2010 MTV EMAs Premiere on MTV2 at 9:00PM ET/PT Sunday, November 7th

New York, 21st October 2010: MTV today announced that Miley Cyrus and B.o.B will join the already impressive list of the 2010 MTV EMAs performers, which includes Katy Perry, Ke$ha, Kid Rock, Kings of Leon, Linkin Park, Plan B and Shakira. For the first time ever, teen sensation and megastar Miley Cyrus will be bringing her sassy Southern charm to the EMA stage. Southern rap hero B.o.B will also be making his EMA debut performing the explosive hit single 'Airplanes' with Paramore lead singer Hayley Williams.

"I can't wait for the EMAs!" said Miley. "It will be my first performance on this amazing show and the people of Madrid are going to be the best audience ever!"

"I'm very excited about my upcoming performance with Hayley at the EMAs this year," said B.o.B. "Here's hoping that this is the first of many!"

MTV also announced two new additions to the presenter's bill. America's favorite guidette Snooki (Nicole Polizzi) of Jersey Shore will be joining her reality show co-star Pauly D as they take to the stage in Madrid. Stunning True Blood actress Evan Rachel Wood will also be on hand to present an award at the 2010 MTV EMAs. Previously announced appearances include Emily Osment, The Dudesons and Johnny Knoxville. In addition, Bon Jovi will be receiving the first-ever MTV EMA Global Icon award.

The 2010 MTV EMAs will be hosted by Eva Longoria and broadcast live from Madrid on MTV platforms across the globe from Sunday, November 7th, 2010, 21:00 CET. In the U.S., the two-hour show will premiere on MTV2 at 9:00 PM ET/PT Sunday, November 7th, and a one-hour special highlighting the 2010 EMAs performances will air on MTV at 9:00PM ET/PT Friday, November 12th. The 2010 MTV EMAs will also stream live on www.mtvema.com and Facebook from 21:00 CET on Sunday, November 7th, 2010.

For more information about the 2010 MTV EMAs on MTV2, please go to ema.mtv2.com. The 2010 MTV EMAs are sponsored by the new Suzuki Swift, Calvin Klein Jeans and Dell. In the U.S., this year's show is also sponsored by AT&T, Taco Bell� and 5� REACT� Gum.

To vote for your favorite EMA artists, please go to www.mtvema.com.

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony, celebrate the best in music, youth culture and entertainment. The annual event, now in its 17th year, broadcasts on MTV entertainment platforms around the world reaching more than 600 million households. The show is hosted in a different city each year, taking the culture and ethos of each destination to a world-wide audience. Renowned for attracting global A-list talent from across the music and entertainment spectrum, the MTV EMAs draws nominees, performers and presenters from every corner of the world, delivering groundbreaking and unforgettable performances - from the first ever holographic performance with Gorillaz in Lisbon in 2005, to Beyonc�'s infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's 'Wet Monsoon' set in Munich in 2007.

EMA Voting Notes:

Vote for Best Regional Act at HYPERLINK "http://www.mtvema.com" www.mtvema.com Voting closes Monday 18th October and the winner from each region will enter the shortlist for Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World Stage Performance will be announced online at HYPERLINK "http://www.mtvema.com" www.mtvema.com during the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as producer, Raffaele Sangiovanni as executive in charge of production, line producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV Italia S.r.l - 360�Playmaker Production for MTV NETWOKS EUROPE" � MTV NETWORKS EUROPE 2010 - All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV, Music� y Mas, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV Networks' brands are seen globally in 645 million households in 161 territories and 34 languages via 165 locally programmed and operated TV channels and more than 500 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, licensing & merchandising and feature films. MTV Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu (Japan) is the leading international manufacturer of small automobiles and the 10th largest car manufacturer of the world. Founded in 1909, Suzuki today employs about 51,500 people around the world and has business activities in 196 countries and regions and production bases in 23 different countries and regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8 billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*) operating income. Its global sales reached 2.35 million automobiles and 3.02 million motorcycles and ATV. With its three lines of business � automobiles, motorcycles and outboard motors � Suzuki embodies a unique "Way of Life!" that stands for the brand values "excitement", "straightforward", "value", "sporty" and "spirit".

(* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home. For more information, visit HYPERLINK "http://www.calvinklein.com" www.calvinklein.com.

About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers worldwide innovative technology, business solutions and services they trust and value. For more information, visit HYPERLINK "http://www.dell.com" \o "http://www.dell.com/" www.dell.com.