[10/26/10 - 10:04 AM]
Centric Puts A New Spin on Reality Television with an Original Competition Series "Master of the Mix"
Kid Capri heads up the judging booth on the series, due Wednesday, November 3 at 10:30/9:30c.

[via press release from Centric]

Last Night A DJ Saved My Life

CENTRIC Puts A New Spin on Reality Television with an Original Competition Series

CENTRIC Searches the Nightlife Scene to Crown the Best DJ in 'Master of the Mix' Premiering on November 3rd at 10:30 PM*

NEW YORK, Oct. 26 -- CENTRIC and SMIRNOFF(R) will call for a mic check with the new original competition series MASTER OF THE MIX. Hosted by award-winning producer Just Blaze, the show takes the world's most popular DJs and challenges them to compete for the title of MASTER OF THE MIX, take home $250,000 in cash and prizes, including a custom-made SMIRNOFF bottle. Kid Capri, who deejayed for Russell Simmons' DEF COMEDY JAM and has produced sessions for Heavy D, Boogie Down Productions and Quincy Jones, heads up the judging booth. Hip hop legend Biz Markie will make several guest appearances to guide the DJs throughout the season in addition to other music heavyweights.

"MASTER OF THE MIX has the perfect recipe of fresh and original content for our audience and puts a new spin on the reality competition genre," stated Paxton Baker, CENTRIC's General Manager and Executive Vice President. "Our viewers love music, urban lifestyle, the culture surrounding it, and this type of show will appeal to their interests."

"We are thrilled to partner with SMIRNOFF to present MASTER OF THE MIX," said Alvin Bowles, BET Networks' SVP of Brand Solutions. "This show takes our relationship with this brand to the next level, and allows us to be even more innovative and creative in the branded entertainment category."

Just Blaze is a world-renowned producer and CEO of Fort Knocks Entertainment, producing records for a variety of artists including Jay-Z, Memphis Bleek, and Freeway. He has produced chart-topping singles including "Show Me What You Got" by Jay-Z and "Touch the Sky" by Kanye West. The MASTER OF THE MIX cast competing for the ultimate DJ title includes:

DJ Jazzy Joyce, the only female in the Funkmaster Flex elite DJ Crew

DJ Mars, the DJ for Keri Hilson, Monica, Kelis, and Ne-Yo and founder of World Famous Super Friends

DJ Rap, also known as the Queen of the Turntables and first lady of Drum 'n' Bass, who has over two million in cumulative worldwide sales to her name

DJ Revolution, resident DJ for "The Wakeup Show" with Sway and King Tech and owner and operator of the Millennia Music label

Rich Medina, host of Jump N Funk at the prestigious Martinez Gallery and DJ at Little Ricky's Rib Shack

DJ Scratch, the official DJ on Erick Sermon and PMD's second album "Unfinished Business," who has produced for Busta Rhymes and Flipmode Squad, 50 Cent, LL Cool J, DMX, and Q-Tip

DJ Vikter Duplaix, an Emmy-nominated DJ who has released several solo records and has appeared on the releases of Erykah Badu, Jazzanova, and Jamiroquai

MASTER OF THE MIX is created by SMIRNOFF and produced by GTM. Ben Silverman also acts as Executive Producer using his newly formed Electus as production company. BET/Centric also act as Executive Producers.

For more information, please visit www.centrictv.com/master-of-the-mix.

*All times are ET/PT.


Centric is a 24-hour music and entertainment channel that reflects the lifestyle and sophistication of today's African-American and multicultural adult viewer. With a finger on the pulse of an ever-changing beat, its compelling music content fuses Soul, R&B, Neo-Soul, Hip Hop, Reggae, Gospel, Jazz, Old School, New School and everything in between with today's hottest artists. It is a unique of mix of music, culture and lifestyle programming that embodies the lives, tastes and aspirations of the CENTRIC viewer: All you. All day. All night.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

  [october 2010]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.