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[11/02/10 - 09:48 AM] Bravo Announces TRESemme and Ford Edge as Official Sponsors for "The Fashion Show: Ultimate Collection" The series returns for its second season on Tuesday, November 9 at 10:00/9:00c. |
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[via press release from Bravo] |
BRAVO ANNOUNCES TRESemmé AND FORD EDGE AS OFFICIAL SPONSORS FOR "THE FASHION SHOW: ULTIMATE COLLECTION"
NEW YORK - November 2, 2010 - Bravo has inked multi-platform deals with three sponsors for the upcoming season of "The Fashion Show: Ultimate Collection" including TRESemmé and Ford Edge. These sponsorships will provide unique brand exposure as well as a major on-air and online presence. "The Fashion Show: Ultimate Collection" premieres Tuesday, November 9 at 10 p.m. ET/PT.
TRESemmé will serve as the official hair care partner for the series. The fully-integrated sponsorship includes an in-show branded hair salon and $125,000 prize for the winner. TRESemmé is part of the action in each episode by providing catwalk-ready hair created by TRESemmé celebrity stylist Jeanie Syfu. The multi-platform deal will feature customized on-air vignettes starring Syfu, who will highlight how she utilizes the brand's products to achieve two runway-ready styles in each episode. BravoTV.com will feature a weekly interactive photo gallery where fans can weigh-in on designs created in the show, as well as a behind-the-scenes salon cam with exclusive videos & widget showcasing all of the backstage action, gossip, and drama as models prep in the TRESemmé salon for each week's fashion showdown. Viewers can get all the stylist news from the TRESemmé salon at TRESemme.com, Facebook/Tresemme, @Tresemme on Twitter.
The new 2011 Ford Edge will also have full on-air promotional sponsorship, along with two custom vignettes showcasing celebrity stylist and "The Fashion Show: Ultimate Collection" Creative Director Stefan Campbell. The vignettes will feature him exploring some of his favorite New York City fashion destinations from behind the wheel of a Ford Edge. Campbell will discover the trendy styles of Manhattan's West Village and Meatpacking District, then drive fans online to Bravotv.com for more information, including a custom photo gallery showcasing more of his top New York City fashion destinations and the looks they're known for. Additionally, the MyFord Touch driver connect technology in the new Ford Edge is featured in the series, and Ford will also be part of a prize giveaway in one episode.
"The Fashion Show: Ultimate Collection" will split 12 talented men and women into two fashion houses and each "house" must work together, not only to create a cohesive collection each week, but also to produce a live fashion show in every episode. From the set, to the music and lighting, these contestants will be pushed harder than ever before as they lay it all on the line for a chance to create the ultimate collection and to win $125,000 furnished by TRESemme(R) Professional Hair Care. For a sneak peek at the series go to: http://www.bravotv.com/the-fashion-show-ultimate-collection/season-2/videos/creating-the-ultimate-collection
Left/Right Productions will produce the second season for Bravo with Banks Tarver and Ken Druckerman as executive producers.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.
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[09/18/25 - 04:01 PM] Video: Two Awkward Souls, One Unlikely Connection - "Romantics Anonymous" Trailer and Key Art Hint at a Tangled Love Square Streaming on October 16, "Romantics Anonymous" follows Sosuke (Shun Oguri) and Hana (Han Hyo-joo), two adults who have long stumbled through life avoiding romance - until a fateful encounter over chocolate changes everything.
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[09/18/25 - 11:36 AM] Great American Media Serves Up "Christmas By the Spoonful" (wt), Starring Jill Wagner and Trevor Donovan, An Original Movie Premiere for Great American Christmas 2025 In the film, Beth Green (Wagner) a devoted cafe owner, returns to her hometown of Snow Ridge to help her parents host the town's most cherished tradition, the annual Yuletide Potluck, a holiday potluck that welcome military families and veterans who might otherwise spend Christmas alone.
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[09/18/25 - 11:15 AM] NBC Comedy Locks in Comedy Slate Adding "Stumble" and "The Paper" to November Schedule New series "Stumble" will debut Friday, November 7 at 8:30/7:30c; while "The Paper" is set to premiere Monday, November 10 at 8:30/7:30c.
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[09/18/25 - 11:00 AM] Starz Sets Lead Cast for Propulsive New Crime Drama "Fightland" as Production Begins in London In addition, BAFTA-Award winner Otto Bathurst has been confirmed as director for the first two episodes, and Sebastain Thiel has been confirmed as a director on season one.
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[09/18/25 - 10:31 AM] "Starting 5" Season 2 - Date Announcement & First Look Photos The new season - featuring Jaylen Brown, Kevin Durant, Shai Gilgeous-Alexander, Tyrese Haliburton, and James Harden - premieres October 16 on Netflix.
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[09/18/25 - 10:08 AM] Video: "House of David" Season 2 Official Trailer - Watch Only on Wonder Project on Prime Video October 5th As Saul's reign unravels, the nation stands on the edge of chaos.
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[09/18/25 - 10:08 AM] "106 & Sports" Set to Premiere October 15 on BET, Hosted by Cam Newton and Ashley Nicole Moss Marking the 25th anniversary of the legacy show and capturing the energy of the iconic brand, "106 & Sports" delivers a fresh countdown highlighting sports, music, and entertainment like never before.
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[09/18/25 - 10:03 AM] "Dancing with the Stars" Reveals Season 34 Theme Nights Each week, the celebrity and pro duos will dance routines set to iconic music celebrating legendary eras and artists, unforgettable pop-culture moments and more.
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[09/18/25 - 10:02 AM] ABC News Studios and "20/20" Announce "Robert Redford: The Life & Legacy of an American Icon - Special Edition of 20/20" The one-hour special - airing Thursday, September 18 on ABC - celebrates the life and legacy of the actor and Oscar-winning filmmaker who passed away on September 16.
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[09/18/25 - 10:00 AM] "Saturday Night Live" to Premiere 51st Season Oct. 4 on NBC and Peacock with Three Back-to-Back Shows Bad Bunny, Amy Poehler, and Sabrina Carpenter are among the first wave of hosts.
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[09/18/25 - 10:00 AM] CBS Studios Returns to New York Comic Con with "Star Trek" Universe Panel and New Series "NCIS: Tony & Ziva" CBS Studios is back at New York Comic Con, offering exclusive first looks, panel discussions, screenings and unique fan experiences.
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[09/18/25 - 09:30 AM] French HBO Original Series "The Seduction" Debuts November 14 To be the hero of your own story, you sometimes have to be the villain in others'.
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[09/18/25 - 09:30 AM] Video: Starz Releases Heart-Pounding Teaser Trailer for the Final Season of "Outlander" As the groundbreaking series prepares for its last chapter, the teaser shares a glimpse into the heart-wrenching journey that lies ahead for Claire and Jamie's enduring love story.
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[09/18/25 - 09:10 AM] CBS and Dick Clark Productions Announce New "Golden Eve" Primetime Special, Honoring Golden Globes Cecil B. DeMille and Carol Burnett Award-Recipients, Airing Thursday, Jan. 8, 2026 The special will air as a marquee event during Golden Week, a new dynamic week-long experience across Paramount platforms as well as celebratory kick-off events ahead of the 83rd Annual Golden Globes, the first major awards show of the season, airing live Sunday, January 11, 2026.
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[09/18/25 - 09:02 AM] Video: "Chad Powers" - Eli Manning + Glen Powell Sneak Peek - Hulu A sneak peek brought to you by the "Chad Powers" multiverse...
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