or


[11/02/10 - 09:48 AM]
Bravo Announces TRESemme and Ford Edge as Official Sponsors for "The Fashion Show: Ultimate Collection"
The series returns for its second season on Tuesday, November 9 at 10:00/9:00c.

[via press release from Bravo]

BRAVO ANNOUNCES TRESemmé AND FORD EDGE AS OFFICIAL SPONSORS FOR "THE FASHION SHOW: ULTIMATE COLLECTION"

NEW YORK - November 2, 2010 - Bravo has inked multi-platform deals with three sponsors for the upcoming season of "The Fashion Show: Ultimate Collection" including TRESemmé and Ford Edge. These sponsorships will provide unique brand exposure as well as a major on-air and online presence. "The Fashion Show: Ultimate Collection" premieres Tuesday, November 9 at 10 p.m. ET/PT.

TRESemmé will serve as the official hair care partner for the series. The fully-integrated sponsorship includes an in-show branded hair salon and $125,000 prize for the winner. TRESemmé is part of the action in each episode by providing catwalk-ready hair created by TRESemmé celebrity stylist Jeanie Syfu. The multi-platform deal will feature customized on-air vignettes starring Syfu, who will highlight how she utilizes the brand's products to achieve two runway-ready styles in each episode. BravoTV.com will feature a weekly interactive photo gallery where fans can weigh-in on designs created in the show, as well as a behind-the-scenes salon cam with exclusive videos & widget showcasing all of the backstage action, gossip, and drama as models prep in the TRESemmé salon for each week's fashion showdown. Viewers can get all the stylist news from the TRESemmé salon at TRESemme.com, Facebook/Tresemme, @Tresemme on Twitter.

The new 2011 Ford Edge will also have full on-air promotional sponsorship, along with two custom vignettes showcasing celebrity stylist and "The Fashion Show: Ultimate Collection" Creative Director Stefan Campbell. The vignettes will feature him exploring some of his favorite New York City fashion destinations from behind the wheel of a Ford Edge. Campbell will discover the trendy styles of Manhattan's West Village and Meatpacking District, then drive fans online to Bravotv.com for more information, including a custom photo gallery showcasing more of his top New York City fashion destinations and the looks they're known for. Additionally, the MyFord Touch driver connect technology in the new Ford Edge is featured in the series, and Ford will also be part of a prize giveaway in one episode.

"The Fashion Show: Ultimate Collection" will split 12 talented men and women into two fashion houses and each "house" must work together, not only to create a cohesive collection each week, but also to produce a live fashion show in every episode. From the set, to the music and lighting, these contestants will be pushed harder than ever before as they lay it all on the line for a chance to create the ultimate collection and to win $125,000 furnished by TRESemme(R) Professional Hair Care. For a sneak peek at the series go to: http://www.bravotv.com/the-fashion-show-ultimate-collection/season-2/videos/creating-the-ultimate-collection

Left/Right Productions will produce the second season for Bravo with Banks Tarver and Ken Druckerman as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [november 2010]  
S
M
T
W
T
F
S
 


· FASHION SHOW, THE (BRAVO)





[02/08/16 - 01:04 PM]
Global Best-Selling Crime Mystery Agatha Christie's "And Then There Were None" Premieres as a Two-Night Event on Lifetime Beginning March 13
Set in 1939 while Europe teeters on the brink of war, the two-night event follows ten strangers with dubious pasts who are lured to Soldier Island, an isolated rock near the Devon coast in southern England.

[02/08/16 - 12:01 PM]
CBS's New Late Night Duo Score Ratings Milestones with Post-Super Bowl Broadcasts
CBS spins the late-night numbers for Sunday, February 7.

[02/08/16 - 11:45 AM]
NBA All-Star 2016 Celebrity Game Presented by Mountain Dew Exclusively on ESPN
Play-by-play commentator Mark Jones, analyst Jon Barry and sideline reporter Cassidy Hubbarth will return to provide commentary for the telecast.

[02/08/16 - 11:00 AM]
#CrushOnComedy This Valentine's Day with FOX Tuesday Night Candygram Wrappers!
Plus: check out FOX's Tuesday "Romance Roulette" videos!

[02/08/16 - 10:48 AM]
"The People v. O.J. Simpson: American Crime Story" Delivers Most-Watched Series Premiere in FX History
FX further spins the numbers for Tuesday, February 2.

[02/08/16 - 10:40 AM]
ABC Orders Comedic Game Show "Big Fan" from Jimmy Kimmel
Andy Richter will host the series, based on the hilarious "Who Knows... ?" the celebrity vs. super-fan game segment that originally aired on "Jimmy Kimmel Live."

[02/08/16 - 10:28 AM]
ZZ Top Frontman Billy Gibbons to Star in New Discovery Pilot "Rockin' Roadsters"
Said installment premieres Monday, February 29 at 10:00/9:00c.

[02/08/16 - 10:19 AM]
New Series "VH1 Family Therapy with Dr. Jenn" Premieres Wednesday, March 16th at 9PM ET/PT
The series features five families at a crossroads in their relationship as they undergo three weeks of intensive family therapy.

[02/08/16 - 10:13 AM]
"Mavis!," The First Feature Documentary About Legendary Soul and Gospel Singer Mavis Staples, Debuts Feb. 29, Exclusively on HBO
Jessica Edwards directs the first feature documentary about this enduring performer.

[02/08/16 - 10:08 AM]
Idina Menzel to Perform on "The Wonderful World of Disney: Disneyland 60"
Menzel will perform in Disney California Adventure Park against the backdrop of "World of Color," the one-of-a-kind nighttime extravaganza.

[02/08/16 - 10:00 AM]
Syfy Renews Original Drama Series "The Magicians" for Second Season
During its first three episodes, "The Magicians" averaged 1.7 million viewers, 853K Adults 18-49 and 910K Adults 25-54 (based on L3 data).

[02/08/16 - 09:36 AM]
America's Favorite Family Returns to A&E with a Star-Studded New Season of "Wahlburgers" and a New Season of the Hit Reality Series "Donnie Loves Jenny"
Said offerings roll out on Wednesday, March 9 and Wednesday, March 16, respectively.

[02/08/16 - 08:41 AM]
Bravo Media's "The Real Housewives of New Jersey" Returns Later This Year
Teresa Giudice, Melissa Gorga and Jaqueline Laurita are among the returning cast members.

[02/08/16 - 08:40 AM]
Sunday's Broadcast Ratings: "Super Bowl L" Delivers Huge for CBS
The Eye's coverage averages over 93.6 million viewers across the night.

[02/08/16 - 08:27 AM]
NBC Ranks #2 for the Night Among the Big 4 Networks in Adults 18-49 and Total
NBC spins the numbers for Sunday, February 7.