or


[11/02/10 - 09:48 AM]
Bravo Announces TRESemme and Ford Edge as Official Sponsors for "The Fashion Show: Ultimate Collection"
The series returns for its second season on Tuesday, November 9 at 10:00/9:00c.

[via press release from Bravo]

BRAVO ANNOUNCES TRESemmé AND FORD EDGE AS OFFICIAL SPONSORS FOR "THE FASHION SHOW: ULTIMATE COLLECTION"

NEW YORK - November 2, 2010 - Bravo has inked multi-platform deals with three sponsors for the upcoming season of "The Fashion Show: Ultimate Collection" including TRESemmé and Ford Edge. These sponsorships will provide unique brand exposure as well as a major on-air and online presence. "The Fashion Show: Ultimate Collection" premieres Tuesday, November 9 at 10 p.m. ET/PT.

TRESemmé will serve as the official hair care partner for the series. The fully-integrated sponsorship includes an in-show branded hair salon and $125,000 prize for the winner. TRESemmé is part of the action in each episode by providing catwalk-ready hair created by TRESemmé celebrity stylist Jeanie Syfu. The multi-platform deal will feature customized on-air vignettes starring Syfu, who will highlight how she utilizes the brand's products to achieve two runway-ready styles in each episode. BravoTV.com will feature a weekly interactive photo gallery where fans can weigh-in on designs created in the show, as well as a behind-the-scenes salon cam with exclusive videos & widget showcasing all of the backstage action, gossip, and drama as models prep in the TRESemmé salon for each week's fashion showdown. Viewers can get all the stylist news from the TRESemmé salon at TRESemme.com, Facebook/Tresemme, @Tresemme on Twitter.

The new 2011 Ford Edge will also have full on-air promotional sponsorship, along with two custom vignettes showcasing celebrity stylist and "The Fashion Show: Ultimate Collection" Creative Director Stefan Campbell. The vignettes will feature him exploring some of his favorite New York City fashion destinations from behind the wheel of a Ford Edge. Campbell will discover the trendy styles of Manhattan's West Village and Meatpacking District, then drive fans online to Bravotv.com for more information, including a custom photo gallery showcasing more of his top New York City fashion destinations and the looks they're known for. Additionally, the MyFord Touch driver connect technology in the new Ford Edge is featured in the series, and Ford will also be part of a prize giveaway in one episode.

"The Fashion Show: Ultimate Collection" will split 12 talented men and women into two fashion houses and each "house" must work together, not only to create a cohesive collection each week, but also to produce a live fashion show in every episode. From the set, to the music and lighting, these contestants will be pushed harder than ever before as they lay it all on the line for a chance to create the ultimate collection and to win $125,000 furnished by TRESemme(R) Professional Hair Care. For a sneak peek at the series go to: http://www.bravotv.com/the-fashion-show-ultimate-collection/season-2/videos/creating-the-ultimate-collection

Left/Right Productions will produce the second season for Bravo with Banks Tarver and Ken Druckerman as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [november 2010]  
S
M
T
W
T
F
S
 


· FASHION SHOW, THE (BRAVO)









[04/17/14 - 03:04 PM]
Season Two of "Paternity Court with Lauren Lake" Begins Production in Atlanta This Summer
Presiding judge Lauren Lake will once again take her place on the bench, helping families come together to sort out complicated relationships and find resolution in their lives.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 02:22 PM]
Exclusive World Premiere of Hour-Long Special "SuperSong" Starring Ricky Martin Launches on Crackle April 21
"SuperSong" takes viewers behind-the-scenes with global superstar Ricky Martin and music producer Salaam Remi as they record SuperSong contest winner Elijah King's winning track.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 01:30 PM]
TBS Hit Series "Sullivan & Son" to Welcome Back Guest Stars Kunal Nayyar, Ken Jeong and Billy Gardell
The series is set to launch its third season with back-to-back episodes Tuesday, June 24 at 10:00/9:00c.

[04/17/14 - 01:04 PM]
Amazon Fire TV's Voice Search Gets New Partners
Hulu Plus, Crackle, and SHOWTIME ANYTIME are joining VEVO in integrating their full catalogs into Fire TV's unified voice search.

[04/17/14 - 12:04 PM]
The CW Announces Summer 2014 Premiere Dates
Highlights include the return of "Beauty and the Beast" and the premieres of "Backpackers" and "Seed."

[04/17/14 - 12:00 PM]
IDW Entertainment, George Lopez, & David M. Stern Developing "Wormwood" as an Animated Series
David M. Stern has been tapped to write the pilot episode and serve as an executive producer on the series.

[04/17/14 - 11:56 AM]
David Letterman, Jerry Seinfeld, Jon Stewart, Tracy Morgan, Martin Scorsese and Robert De Niro to Headline Spike TV's "One Night Only: An All-Star Comedy Tribute to Don Rickles"
The 90-minute special, produced in conjunction with Don Mischer Productions, airs on Spike TV on Wednesday, May 28 at 9:00/8:00c.

[04/17/14 - 11:24 AM]
A&E Network Greenlights New Nonfiction Series "D.O.A." (Working Title) from Executive Producer Dick Wolf
The series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 10:30 AM]
Video: First Look Clips at New Seasons of "Maron" & "Comedy Bang! Bang!" - Premieres May 8 on IFC
Today IFC released first look clips from both show's premiere episodes.

[04/17/14 - 10:30 AM]
E!'s "Chelsea Lately" Welcomes Khloe Kardashian, TJ Miller, Loni Love and Mary McCormack as Celebrity Guest Hosts April 21-24
Scheduled guests include Bob Saget, Wiz Khalifa, Mekhi Phifer and Ian Somerhalder.

[04/17/14 - 10:28 AM]
Two-Hour "Lindsay" Finale to Air Sunday, April 20 at 9 P.M. ET/PT on OWN
The OWN docu-series "Lindsay" follows movie star and media sensation Lindsay Lohan on her journey through recovery following a very public period of crisis.

[04/17/14 - 10:01 AM]
Academy Announces Key Dates for the Oscars(R)
The Oscars will be held at the Dolby Theatre(R) at Hollywood & Highland Center(R) in Hollywood, and will be televised live by the ABC Television Network.