FUSE TO AIR DRAKE'S FIRST EVER TELEVISED CONCERT "DRAKE: LIVE FROM RADIO CITY MUSIC HALL" PRESENTED BY SPRITE

EXCLUSIVE CONCERT TO PREMIERE ON NOVEMBER 24, 2010 at 9 pm ET

SPECIAL GUESTS WILL INCLUDE TREY SONGZ, BIRDMAN, FABOLOUS AND MORE

New York, NY (November 8, 2010) � Fuse, Madison Square Garden's national music television network, will air Grammy-nominated recording artist Drake's September 29th performance from the iconic Radio City Music Hall exclusively on Fuse on November 24th, Thanksgiving Eve at 9 pm ET. Airing in HD on Fuse, "Fuse Presents: Drake Live From Radio City Music Hall," presented by Sprite, will feature songs from Drake's hit album Thank Me Later, in addition to other fan favorites, along with special guests including Trey Songz, Birdman, Fabolous and more. Fuse and Sprite have collaborated to bring Drake's first ever televised concert to fans across the U.S. with limited commercial interruptions.

"If I could perform every night and make it to every city, I would," said Drake. "Partnering with Fuse to broadcast my Radio City show allows me to perform for the fans who weren't able to make it out to my Light Dreams & Nightmares Tour. Performing at a venue like Radio City is an honor and I'm excited that Fuse has given me a chance to preserve it."

Aubrey Graham, better known as Drake, is a Toronto-born actor and Grammy-nominated recording artist who is currently touring North America on his sold out Light Dreams & Nightmares Tour. Drake has worked with the most innovative artists in the hip-hop world including Lil Wayne, Kanye West, JAY-Z and Eminem, as well as musicians such as Alicia Keys and Mary J Blige, and many more. As an actor, Drake has gained worldwide attention for playing Jimmy Brooks on "Degrassi: The Next Generation," an award winning drama series that has become a cult hit, airing on Canada's CTV and TeenNick.

"We are thrilled that global artist Drake will become the latest performer to be part of the �Fuse Presents' concert series, in his first ever televised show," said David Clark, executive vice president, general manager of Fuse. "With help from our presenting sponsor, The Coca-Cola Company, fans have access to the hottest concerts and exclusive programming from Madison Square Garden's iconic venues, such as this not-to-be-missed performance at Radio City Music Hall."

The Coca-Cola Company, a signature partner of Madison Square Garden, is the presenting sponsor of the "Fuse Presents" concert series. The series includes branded telecasts on Fuse from Madison Square Garden venues, providing Coca-Cola brands, like Sprite, with extensive brand presence on Fuse, Fuse.tv, as well as brand exposure in-venue.

"We look forward to continuing to bring top acts such as Drake to music fans through this unique �Fuse Presents' series," said Dori Silverman, AVP Field Execution, Coca-Cola North America. "These concerts are the ideal platform for The Coca-Cola Company's brands to bring life's simple pleasures, like this highly-anticipated show, to music fans everywhere with Fuse's national television reach."

To complement the telecast of "Fuse Presents: Drake Live From Radio City Music Hall," Fuse will air an all-day Drake takeover including "Loaded: Drake," a half-hour compilation of his greatest music videos. For more information on programming surrounding the show, go to www.fuse.tv/drake.

Fuse.tv will celebrate the show with "Drake Week" which will run from November 22 until November 29. Fuse.tv/Drake will feature information about "Fuse Presents: Drake Live from Radio City Music Hall," photos and videos of Drake, and other Drake content. In addition, there will be new articles that week devoted to Drake as an artist covering topics ranging from his influence in the music industry to his place in the online community.

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About Fuse

Fuse, the national television network dedicated exclusively to music, brings viewers closer to their favorite artists and bands by featuring original series and specials, exclusive interviews, live concerts and video blocks � all rooted in the music experience. Celebrating the hit makers of today, familiar favorites and edgy newcomers, Fuse accommodates the wide ranging tastes and attitudes of its 18-34 year-old audience with compelling music programming on-air, on-line, on-demand, in HD and via mobile technologies. Fuse is a part of MSG Media, which includes television networks MSG, MSG Plus, MSG HD and MSG Plus HD, as well as MSG Interactive, which oversees all company wireless and online initiatives. MSG Media is a division of Madison Square Garden, Inc. (Nasdaq:MSG), along with MSG Sports and MSG Entertainment. MSG Sports includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Hartford Wolf Pack (American Hockey League); and MSG Entertainment includes concerts and events at Radio City Music Hall, Madison Square Garden, the Theater at Madison Square Garden, the Wang Theatre in Boston, the Beacon Theatre, as well as the legendary Chicago Theatre, and which manages wholly-owned live entertainment properties including the Radio City Rockettes and the Radio City Christmas Spectacular. Additional information about Fuse can be found at www.fuse.tv.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola�, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke�, Fanta�, Sprite�, Coca-Cola Zero�, vitaminwater, Powerade�, Minute Maid�, Simply� and Georgia� Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.