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[11/17/10 - 07:53 AM]
Heatwave Interactive, CMT Partner to Create "CMT Presents Platinum Life: Country"
"Platinum Life" is a depot where "country music fans will meet for social network gaming and community interaction."

[via press release from CMT]

Heatwave Interactive, CMT Partner to Create "CMT Presents Platinum Life: Country"

CMT and Heatwave Team up for Unique Online Game to Deliver Virtual and Social side of Country

AUSTIN, Texas and NASHVILLE, Tenn. - Nov. 17, 2010 - Heatwave Interactive and CMT (Country Music Television) have partnered to develop a new social game that offers up a country music and lifestyle twist with the development of CMT Presents Platinum Life: Country. CMT and Heatwave will share their passion for country music and digital media to deliver quality online entertainment for each brand's family, friends and new fans.

Together, the two leaders in their respective industries will create:

· A depot where country music fans will meet for social network gaming and community interaction.

· A viral, captivating platform across social networks to connect fans and expose new country music.

· An extension of country music and lifestyle into the interactive entertainment realm.

"The CMT audience lives and breathes country music online," said Jay Frank, senior vice president of music strategy at CMT. "This unique social game connects fans with CMT and country artists in a whole new unique way. This will be another important extension of our goal to bring new country music to all platforms in the most entertaining way."

"We've always intended to expand the Platinum Life brand and knew the country music community lacked an online game that suits their way of life," said Mykel Mitchell, studio executive at Heatwave Interactive. "CMT's dedication to the country music audience pairs well with our ability to develop engaging online entertainment experiences. It's an ideal partnership to develop a social game built for country music fans."

With CMT Presents Platinum Life: Country, Heatwave and CMT will be connecting fans on a global scale, allowing players to discover and enjoy on a new level the music and lifestyle they love. With the partnership, CMT and Heatwave hope to give new fans, as well as the established country community, an additional reason to get country and get social.

About Heatwave Interactive:

Based in Austin, Texas, and established in 2007, Heatwave Interactive, Inc. is a game development studio and online publisher specializing in cross-media properties for gaming, film, music and television. The credited works of the veteran team include more than 200 commercial video, PC and tabletop games and Academy Award-winning films. Heatwave's current products offerings include iSamJackson for iPhone and iPod touch and SamDroidJackson for Android smartphones as well as the recently re-launched hip-hop social gaming experience Platinum Life: Web Edition for social networks Facebook and MySpace. The company is also developing the highly anticipated massively multi-player online game Gods & Heroes: Rome Rising.

About CMT

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 91 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.





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