or


[11/23/10 - 12:10 PM]
Bravo Announces Buitoni(R), Swanson Broth, Toyota and Boursin As Official Multi-Platform Sponsors for "Top Chef All-Stars"
The Emmy and James Beard Award-winning series returns Wednesday, December 1 at 10:00/9:00c.
[via press release from Bravo]

BRAVO ANNOUNCES BUITONI(R), SWANSON BROTH, TOYOTA AND BOURSIN AS OFFICIAL MULTI-PLATFORM SPONSORS FOR "TOP CHEF ALL-STARS"

NEW YORK - November 23, 2010 - The 2010 Emmy Award-winning Bravo stirred up partnerships with Buitoni(R), Swanson Broth and Toyota as official sponsors for the upcoming season of "Top Chef All-Stars," the Emmy and James Beard Award-winning show debuts Wednesday, December 1 at 10 p.m. ET/PT. These multi-platform deals provide an exclusive level of brand exposure through in-show product integration along with on-air and online presence for these partners.

Bravo's "Top Chef" congregates a dream team of 18 past chef'testants who nearly won the title to return to see if they have what it takes in "Top Chef All-Stars." The 2010 Primetime Emmy Award-winning "Top Chef" returns to New York City for season eight with host Padma Lakshmi and head judge chef Tom Colicchio, alongside judges Gail Simmons and new this season, best-selling author and chef, Anthony Bourdain.

Following are the elements of the sponsorships and integrations for "Top Chef All-Stars":

Buitoni(R) joins as a fully integrated partner and their products will be highlighted via a featured in-show integration. Buitoni(R) will reward the winner of "Top Chef All-Stars" with $200,000 and be featured as an episodic prize partner across three episodes. Bravo will create a custom vignette themed to Italian food to air within the series, and Buitoni(R) will provide prizing for the annual Foodie Flyaway Sweepstakes.

Swanson Broth joins "Top Chef All-Stars" as a fully integrated partner with a branded Quickfire challenge in-show around their "Great Stuffing Debate" holiday initiative, as well as prominent usage and placement across the series. Swanson Broth will also receive a custom clip-based vignette throughout the season, and will be aligned with on-air promotion of the season's Foodie Flyaway sweepstakes.

Toyota returns as a fully integrated partner. Toyota Sienna minivans will serve as the primary transportation vehicles for the competing chef'testants as they make their way around New York for "Top Chef" challenges. Toyota is also giving away two vehicles this season - a Toyota Prius and a Toyota Highlander Hybrid. BravoTV.com will create a microsite with recipes, an online poll and a custom webisode series for the Toyota Highlander, featuring advice from Top Chef All-Stars chef'testants on the best road-trip tips, snacks and destinations for families.

Boursin cheese will get Top Chef fans in high gear for "Top Chef All-Stars" with their sponsorship of BravoTV.com's "Countdown to the Premiere" and a custom 8-part weekly webisode series, All-Star Bites, starring Top Chef Season 5 winner Hosea Rosenberg. Rosenberg will curate some of past seasons' top moments while showing fans how to create simple and delicious dishes for special occasions and holidays using Boursin cheese. Fans will be driven to All-Star Bites via custom on-air spots, co-branded Boursin in-store point-of-purchase materials, editorial promotion throughout Bravotv.com, and co-branded expandable online video ads across NBC Universal properties. As part of this partnership, Boursin will also sponsor custom SMS and MMS campaigns to Bravo's mobile fan club and present the Bravo NOW iphone/ipad application during the All-Star Bites program.

"Top Chef All-Stars" is produced by the Emmy Award-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [november 2010]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)




[05/14/26 - 11:10 AM]
TLC Introduces "Little Singles" A New Relationship Series About Love, Friendship, and Life Without Limits
The new relationship series follows a vibrant, tight-knit group of little people for a rare opportunity to date, connect, and build community.

[05/14/26 - 10:34 AM]
FOX Sports Films Announces New Documentary Special "The 500: Immortality at Indy" Premiering May 16 on FOX
Hosted by James Hinchcliffe, the special reveals the defining moments at the Indianapolis 500 that turn drivers into legends.
[05/14/26 - 10:31 AM]
Video: "Bad Thoughts" Season 2 - Official Trailer - Netflix
Tom Segura unleashes hilarious chaos with a fresh set of twisted tales from the darkest recesses of his imagination.
[05/14/26 - 10:07 AM]
"Rooster" Capped Off a Standout First Season, Becoming HBO's Most-Watched Comedy Debut in Over 15 Years
The series is averaging 6.5 million U.S. viewers per episode, with the finale reaching 2.2 million viewers in its first three days.
[05/14/26 - 10:01 AM]
Home Run! ESPN Scores Most-Consumed College Softball Regular Season on Record
The 2026 campaign featured four of ESPN's eight most-watched regular season games of all-time and delivered a record-high 10 games with more than 500,000 viewers.

[05/14/26 - 10:01 AM]
Kelsey Plum Joins WNBA on Prime as Player Contributor
Throughout the season, Plum will join the WNBA on Prime studio team to help highlight key storylines around the league, provide on-court insight and authentic analysis.
[05/14/26 - 10:00 AM]
BET and Paramount+ to Premiere "Tyler Perry's The Oval" Season 7 on May 20
The 22-episode season will air weekly, concluding on Wednesday, September 30.
[05/14/26 - 09:31 AM]
Video: "Outlast: The Jungle" - Official Trailer - Netflix
In this ultimate survival game, the contestants must outlast not only the jungle and its elements but also the psychological and social challenges posed by their fellow competitors.
[05/14/26 - 09:11 AM]
Date Announcement: Hulu's "Never Change!"
In 2008 the graduating class of North Meadows High School had their senior year cut short due to a disastrous tornado. Now in their mid 30's they're being forced to return home and finish high school once and for all.

[05/14/26 - 09:08 AM]
New Season of "Maine Cabin Masters" Premieres May 25 on Magnolia Network
There's no shortage of work for Maine-based builder Chase Morrill, whose specialty is renovating rustic cabins and camps all over the Pine Tree State.

[05/14/26 - 09:01 AM]
Jodie Comer Stars in "The Chain," The New Damon Lindelof Limited Series Based Off the Book by Adrian McKinty
Meet Rachel.
[05/14/26 - 09:00 AM]
Wonder Project to Premiere New Original Series "I Gotta Ask," Hosted by Bestselling Author and Podcast Host Annie F. Downs, on May 28
The first two episodes premiere on May 28, followed by two episodes each on June 4 and June 11.

[05/14/26 - 08:45 AM]
Video: "Jesser's Ultimate Kickoff" - Official Trailer - Tubi Presents
Jesser and friends take on epic, high-energy soccer challenges like goal-scoring contests and mystery pool jumps for the entire family to enjoy!
[05/14/26 - 08:01 AM]
Video: Netflix's "Mating Season" Announces Guest Stars and an All New Clip
The world of horny, lovable forest critters gets even wilder adding comedic geniuses as guest stars to the voice cast.
[05/14/26 - 08:00 AM]
BET Enters Microdrama Space with aTwist Partnership Deal to Develop and Distribute Microseries Across Linear and Vertical Platforms
BET will have a limited first-run window of the long-form episodes before moving to aTwist's vertical platform where they will be formatted as microseries.