MTV SAVES THE DATES IN 2011 FOR THE TWO BIGGEST NIGHTS IN MUSIC: THE VMAs AND mtvU WOODIE AWARDS AND HOLLYWOOD'S WILDEST EVENING, THE MTV MOVIE AWARDS
NEW YORK, NY (November 23, 2010) - MTV today announced dates for the biggest nights in music, movies and pop culture. Packed with unpredictable moments, unprecedented performances and appearances, the dates for the 2011 the "mtvU Woodie Awards," "MTV Movie Awards," and "MTV Video Music Awards" are as follows:
mtvU Woodie Awards: In its first move outside of New York City, the 6th annual "mtvU Woodie Awards" will air LIVE for the first time ever on Wednesday, March 16 at 12AM (ET/PT) on MTV, MTV2 and mtvU from the Austin Music Hall in Austin, Texas during the South By Southwest Music Festival.
MTV Movie Awards: The 20th annual "MTV Movie Awards" will air LIVE on Sunday, June 5 at 9PM (ET/PT) from Los Angeles, CA.
MTV Video Music Awards: The 28th annual "MTV Video Music Awards" will air LIVE Sunday, August 28 at 9PM (ET/PT)
"We are thrilled to plant the MTV flag early for next year by announcing our 2011 dates for the biggest and most influential nights in music, the VMAs and Woodies, as well as Hollywood's most outlandish evening of entertainment, the Movie Awards," said Stephen Friedman, General Manager, MTV. "We can't imagine a better place for the 2011 mtvU Woodie Awards than Austin, a city that is synonymous with great live music and recognized as one of the country's most dynamic college towns."
mtvU Woodie Awards
For the first time ever, the 2011 "mtvU Woodie Awards" is heading out of New York City to Austin, Texas during the 25th Anniversary of South by Southwest and will be broadcast LIVE on MTV, MTV2 and mtvU. As the only award show to honor and highlight the music and artists voted �best' by the US college audience, the 6th annual show will be executive produced by longtime MTV VMAs executive producer, Jesse Ignjatovic, promising an unforgettable night of music and performances.
With over 3.1 million votes, the "2009 mtvU Woodie Awards" delivered the highest number of votes in Woodies history. College students established the "mtvU Woodie Awards" in 2004 and has since propelled numerous recognized acts to the next level of their careers - including surging record sales, headlining tours and mainstream notoriety. Examples include: Fall Out Boy (Streaming Woodie '04), the Killers (Breaking Woodie '04), Death Cab for Cutie (Best Video Woodie '05), Plain White Ts (Breaking Woodie '06), Gym Class Heroes (Woodie of the Year '07), Paramore (Woodie of the Year �08) and Matt & Kim (Best Video Woodie '09).
MTV Movie Awards
Emmy(R) Award Winner Mark Burnett returns for the fifth year in a row to executive produce the 2011 "MTV Movie Awards" in Los Angeles, where movie megastars will vie for the golden popcorn in award categories as only MTV could create them.
The 2010 "MTV Movie Awards," hosted by Aziz Ansari, averaged a 4.1 P12-34 rating making it the second highest rated Movie Awards since 2004. Additionally, last year's "MTV Movie Awards" had nearly 1.6 million video streams on MTV.com making this year's event the highest streamed Movie Awards day in history.
MTV Video Music Awards
Jesse Ignjatovic of Den of Thieves returns for the fifth year in a row to executive produce the 2011 "MTV Video Music Awards." Ignjatovic and MTV collaborate once again to bring viewers the most groundbreaking performances and talked about moments from today's most popular artists that have become the signature stamp of the VMAs.
The 2010 VMAs averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network's best deliveries for any MTV telecast since the 2002 VMAs (8/29/02) as well as making it the third most watched telecast in MTV's history.
To watch video of last year's biggest moments, get the full list of last year's show winners and can check out fashion, celebrity and music commentary from the shows' red carpets, please go to MovieAwards.MTV.com, VMA.MTV.com and Woodies.MTV.com
The 2011 "MTV Movie Awards" and "MTV Video Music Awards" will be available to a potential viewing audience of more than 1.2 billion people via MTV's global network of more than 60 channels reaching nearly 600 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.
Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches nearly 9 million U.S. college students - making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S., as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on the campus. mtvU programs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with hundreds of events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit www.mtvU.com
About Mark Burnett:
Mark Burnett is a leading executive producer for primetime television, cable and the Internet, and has produced over 1,100 hours of television programming which regularly air in over 70 countries around the world. Burnett has revolutionized television with continuing hits such as "Survivor" (CBS), "The Apprentice" (NBC), the now syndicated "Are You Smarter Than a 5th Grader?" (FOX), which is currently being produced in 55 countries, the daytime syndicated hit "Martha," and the hit series "Shark Tank" (ABC); giving Mark different series on each of the four major networks. Burnett has garnered other current hit cable series in 2009 with "Bully Beatdown" (MTV), "StarMaker" (MTV), and "How'd You Get So Rich" (TV Land). Burnett started off 2010 with a bang, producing the 36th annual People's Choice Awards (CBS). Since 2001, Burnett shows have garnered a total of 60 Emmy nominations including two wins for best reality series, along with four People's Choice Awards, for favorite reality series. Burnett has been named one of the most influential people in the world by TIME magazine and named TV Guide's most valuable player. He has won BRANDWEEK'S Marketer of the Year Award, The Brandon Tartikoff Legacy Award, and the prestigious ROSE D'OR FRAPA Format Award. In 2007, Burnett was inducted into the Broadcasting and Cable Hall of Fame. In July of 2009, Burnett was honored by the Hollywood Chamber of Commerce with a star on the Hollywood walk of fame. In January of this year, Burnett received the Norman Lear achievement in television award from the Producers Guild of America.
About Den of Thieves:
Founded in 2007 by Jesse Ignjatovic and Evan Prager, Den of Thieves has quickly emerged as a force for ambitious event shows and uniquely stylized reality television series. Using their extensive experience working with talent, Ignjatovic and Prager launched Den of Thieves as the TV arm of the Warner Music Group in 2007. After a successful three year partnership there, they branched out and are now fully independent. With an array of formats ranging from Comedy Central's stand-up special Russell Brand in NYC to VH1's The T.O. Show to the MTV Video Music Awards, Den of Thieves continues to create, develop and produce original television.