or


[12/06/10 - 08:53 AM]
Turner Entertainment Networks to Feature "Tron: Legacy" Network Crossover Promotional Event
The promotion includes five special 60-second looks at the film, each airing multiple times and, in some instances, including exclusive content.

[via press release from Turner]

Turner Entertainment Networks to Feature "TRON: Legacy" Network Crossover Promotional Event

TBS, truTV and TNT to Feature Special Roadblock Messaging the Week of Dec. 6

Turner Entertainment Ad Sales and Marketing is unveiling a multi-network promotion to drive additional awareness for the upcoming Walt Disney Pictures theatrical "TRON: Legacy," in theatres on Dec. 17, 2010. Monday, Dec. 6 through Friday, Dec. 10, TBS, truTV and TNT will each promote the film through targeted, custom programming stunts, including special, extended looks at the upcoming film on each network that will be driven to with a cross-network promo. The featured content will air in such popular programming as Family Guy on TBS, a Rizzoli and Isles marathon on TNT, and It Only Hurts When I Laugh on truTV, along with theatricals like 10,000 B.C. and Fred Claus. The Family Guy line-up includes the "One if by Clam, Two if by Sea" episode, which features "TRON" in the storyline.

"We have the creative and reach capabilities across these three distinctly branded networks to align strategically with a mega holiday release like TRON: Legacy through a high-profile roadblock format," said Dan Riess, senior vice president, Turner Entertainment Promotions and Marketing. "This promotion is custom-designed with their theatrical in mind, and the audience they are looking to reach."

Through a roadblock format, the custom content will air within a specific time slot across all three networks throughout the week, creating a more expansive promotional message for the film's release date. The promotion includes five special 60-second looks at the "TRON: Legacy," each airing multiple times and, in some instances, including exclusive content. On Monday, Dec. 6, the TRON: Legacy tune-in and special look content will air from 8-8:30 p.m. during breaks from the shows The Office on TBS, a Rizzoli & Isles marathon on TNT and All Worked Up on truTV. The next day, from 9-10 p.m., the content will air within Family Guy on TBS, the theatrical 10,000 B.C. on TNT and a Party Heat special on truTV. That night's Family Guy lineup will feature the "One if by Clam, Two if by Sea" episode, which includes "TRON" in the storyline. Then on Wednesday night, from 8-9 p.m., Tyler Perry's House of Payne on TBS, Bones on TNT and Ma's Roadhouse on truTV will all host the special tune-in messaging and special look content during breaks. Thursday's lineup from 10-10:30 p.m. features Family Guy on TBS and It Only Hurts When I Laugh on truTV. The promotional week will conclude on Friday, Dec. 9, within the TBS network television premiere of Fred Claus from 8-10:30 p.m.

In addition, truTV developed a custom REEL music vignette for TRON: Legacy featuring an interview with one of the stars from the film Olivia Wilde discussing the soundtrack by Daft Punk. The content piece highlighting the music by Daft Punk will run on the network Dec. 3-9.

TRON: Legacy is a 3D action-packed adventure set in a digital world unlike anything captured on the big screen. Sam Flynn (Garrett Hedlund), a rebellious 27-year-old, is haunted by the mysterious disappearance of his father Kevin Flynn (Oscar� and Golden Globe� winner Jeff Bridges), a man once known as the world's leading video-game developer. When Sam investigates a strange signal sent from the abandoned Flynn's Arcade�that could have only come from his father�he finds himself pulled into a world where Kevin has been trapped for 20 years. With the help of the fearless warrior Quorra (Olivia Wilde), father and son embark on a life-or-death journey across a visually stunning universe�created by Kevin Himself�which has become far more advanced with never-before-imagined vehicles, weapons and landscapes, and a ruthless villain who will stop at nothing to prevent their escape.

TRON: Legacy is directed by Joseph Kosinski and produced by Sean Bailey, Jeffrey Silver and Steven Lisberger. The story is by Edward Kitsis & Adam Horowitz and Brian Klugman & Lee Sternthal, and the screenplay is by Edward Kitsis & Adam Horowitz, based on characters created by Steven Lisberger and Bonnie MacBird. Presented in Disney Digital 3D�, Real D 3D and IMAX� 3D and scored by Grammy Award��winning electronic music duo Daft Punk, "TRON: Legacy" hits theaters on December 17, 2010.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [december 2010]  
S
M
T
W
T
F
S
   


· ALL WORKED UP (TRUTV)
· FAMILY GUY (FOX)
· IT ONLY HURTS WHEN I LAUGH (TRUTV)
· OFFICE, THE (NBC)
· RIZZOLI & ISLES (TNT)
· TYLER PERRY'S HOUSE OF PAYNE (TBS)











[10/23/14 - 10:17 AM]
"House of Lies" Welcomes Mary McCormack and Alicia Witt
McCormack will play Denna Altshuler, a tough, highly successful white knight investor who Marty (Don Cheadle) recruits to help save Kaan & Associates.

[10/23/14 - 09:48 AM]
Video: Pop Group Sensation Fifth Harmony Performs a Remix of New Kids on the Block "The Right Stuff" on an All-New "Faking It" Airing Tuesday, October 28 at 10:30 P.M. ET/PT on MTV
In the episode, Shane, Amy and Lauren attend an underground dance party where an all-girl band takes center stage.

[10/23/14 - 09:30 AM]
CBS Announces "The Late Late Show with James Corden" Will Premiere Monday, March 9, 2015
It was also announced that multi-talented producer, director and writer Ben Winston will serve as the show's executive producer.

[10/23/14 - 09:01 AM]
Premiere Date Change - "Living with the Jacksons"
The special was previously slated to air November 18 on ReelzChannel.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:00 AM]
5 Seconds of Summer, Mary. J Blige, and Sam Smith to Perform at the 2014 American Music Awards(R)
They join previously announced performer and nominated singer/songwriter Charli XCX and second-time host and performer Pitbull on the show.

[10/23/14 - 07:57 AM]
MTV Chronicles the Lives of Four Young American Soliders as They Return from Afghanistan in Special Veteran's Day Documentary "MTV's Got Your 6"
Additionally, MTV will commemorate and cover Veterans Day from a unique Millennial perspective all day, on-air and across its editorial and social platforms in an effort to leverage attention to post-911 servicemen and women.

[10/23/14 - 07:21 AM]
Pivot's Nightly News Program "TakePart Live" and TakePart.com Team Up With Lyft To Get Americans To #JustVote
From October 23 through midnight on Election Day, November 4, new Lyft riders can receive a free ride of up to $25 in value by using the code JustVote in cities where the ridesharing company operates.

[10/23/14 - 06:31 AM]
CBS Studios International and Sky Announce UK Licensing Agreement for New Hit Drama "Madam Secretary"
Sky Living is already the home to CBS drama "Elementary," which has been one of the top-rated shows on SKY Living since its debut in 2012.

[10/23/14 - 06:02 AM]
Video: Netflix Original Series, "Bloodline," Coming in March
Kyle Chandler, Ben Mendelsohn, Linda Cardellini, Sam Shepard, Sissy Spacek, Norbert Leo Butz, Jamie McShane, Jacinda Barrett and Enrique Murciano star in the 13-episode series.

[10/22/14 - 04:00 PM]
New Primetime Special "Sofia the First: The Curse of Princess Ivy" to Premiere Sunday, November 23 on Disney Channel
The high-stakes adventure features a special appearance by Rapunzel, voiced by Mandy Moore, who reprises her role from Disney's "Tangled."

[10/22/14 - 03:19 PM]
Bravo Media Renews "Below Deck" for Third Season as Finale Earns Highest-Rated Episode of the Season with Over 1.4 Million Total Viewers
Plus: look for "The Crew Tells All" next Tuesday, October 28 and a reunion special the following Tuesday, November 4.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 01:37 PM]
Lifetime Greenlights Limited Series "Lizzie Borden: The Fall River Chronicles"
Christina Ricci will reprise her haunting role as the notorious murder suspect she portrayed in the network's hit original movie "Lizzie Borden Took An Ax."