or


[12/06/10 - 08:53 AM]
Turner Entertainment Networks to Feature "Tron: Legacy" Network Crossover Promotional Event
The promotion includes five special 60-second looks at the film, each airing multiple times and, in some instances, including exclusive content.

[via press release from Turner]

Turner Entertainment Networks to Feature "TRON: Legacy" Network Crossover Promotional Event

TBS, truTV and TNT to Feature Special Roadblock Messaging the Week of Dec. 6

Turner Entertainment Ad Sales and Marketing is unveiling a multi-network promotion to drive additional awareness for the upcoming Walt Disney Pictures theatrical "TRON: Legacy," in theatres on Dec. 17, 2010. Monday, Dec. 6 through Friday, Dec. 10, TBS, truTV and TNT will each promote the film through targeted, custom programming stunts, including special, extended looks at the upcoming film on each network that will be driven to with a cross-network promo. The featured content will air in such popular programming as Family Guy on TBS, a Rizzoli and Isles marathon on TNT, and It Only Hurts When I Laugh on truTV, along with theatricals like 10,000 B.C. and Fred Claus. The Family Guy line-up includes the "One if by Clam, Two if by Sea" episode, which features "TRON" in the storyline.

"We have the creative and reach capabilities across these three distinctly branded networks to align strategically with a mega holiday release like TRON: Legacy through a high-profile roadblock format," said Dan Riess, senior vice president, Turner Entertainment Promotions and Marketing. "This promotion is custom-designed with their theatrical in mind, and the audience they are looking to reach."

Through a roadblock format, the custom content will air within a specific time slot across all three networks throughout the week, creating a more expansive promotional message for the film's release date. The promotion includes five special 60-second looks at the "TRON: Legacy," each airing multiple times and, in some instances, including exclusive content. On Monday, Dec. 6, the TRON: Legacy tune-in and special look content will air from 8-8:30 p.m. during breaks from the shows The Office on TBS, a Rizzoli & Isles marathon on TNT and All Worked Up on truTV. The next day, from 9-10 p.m., the content will air within Family Guy on TBS, the theatrical 10,000 B.C. on TNT and a Party Heat special on truTV. That night's Family Guy lineup will feature the "One if by Clam, Two if by Sea" episode, which includes "TRON" in the storyline. Then on Wednesday night, from 8-9 p.m., Tyler Perry's House of Payne on TBS, Bones on TNT and Ma's Roadhouse on truTV will all host the special tune-in messaging and special look content during breaks. Thursday's lineup from 10-10:30 p.m. features Family Guy on TBS and It Only Hurts When I Laugh on truTV. The promotional week will conclude on Friday, Dec. 9, within the TBS network television premiere of Fred Claus from 8-10:30 p.m.

In addition, truTV developed a custom REEL music vignette for TRON: Legacy featuring an interview with one of the stars from the film Olivia Wilde discussing the soundtrack by Daft Punk. The content piece highlighting the music by Daft Punk will run on the network Dec. 3-9.

TRON: Legacy is a 3D action-packed adventure set in a digital world unlike anything captured on the big screen. Sam Flynn (Garrett Hedlund), a rebellious 27-year-old, is haunted by the mysterious disappearance of his father Kevin Flynn (Oscar� and Golden Globe� winner Jeff Bridges), a man once known as the world's leading video-game developer. When Sam investigates a strange signal sent from the abandoned Flynn's Arcade�that could have only come from his father�he finds himself pulled into a world where Kevin has been trapped for 20 years. With the help of the fearless warrior Quorra (Olivia Wilde), father and son embark on a life-or-death journey across a visually stunning universe�created by Kevin Himself�which has become far more advanced with never-before-imagined vehicles, weapons and landscapes, and a ruthless villain who will stop at nothing to prevent their escape.

TRON: Legacy is directed by Joseph Kosinski and produced by Sean Bailey, Jeffrey Silver and Steven Lisberger. The story is by Edward Kitsis & Adam Horowitz and Brian Klugman & Lee Sternthal, and the screenplay is by Edward Kitsis & Adam Horowitz, based on characters created by Steven Lisberger and Bonnie MacBird. Presented in Disney Digital 3D�, Real D 3D and IMAX� 3D and scored by Grammy Award��winning electronic music duo Daft Punk, "TRON: Legacy" hits theaters on December 17, 2010.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [december 2010]  
S
M
T
W
T
F
S
   


· ALL WORKED UP (TRUTV)
· FAMILY GUY (FOX)
· IT ONLY HURTS WHEN I LAUGH (TRUTV)
· OFFICE, THE (NBC)
· RIZZOLI & ISLES (TNT)
· TYLER PERRY'S HOUSE OF PAYNE (TBS)





[07/20/17 - 03:55 PM]
Video: Bright - Official Trailer - Netflix
From the director of Suicide Squad and End of Watch, David Ayer, comes a new action-packed film starring Will Smith, Joel Edgerton and Noomi Rapace.

[07/20/17 - 03:02 PM]
Video: First Look at "Stan Against Evil" Season 2 Unveiled at Comic-Con International: San Diego
Season 2 premieres Wednesday, November 1 at 10:00/9:00c on IFC.

[07/20/17 - 01:45 PM]
Sarah Hyland Revealed to Be a Surprising New Form of the Seelie Queen, and Fan Favorite Alisha Wainwright Upped to Series Regular for Season Three in Freeform's Hit Original Series "Shadowhunters"
Along with revealing who Sarah Hyland is playing, an exclusive first look at her portrayal of the Seelie Queen was shown during the panel.

[07/20/17 - 01:00 PM]
Discovery's "First in Human," Narrated by Jim Parsons, Begins Airing August 10
The project is a three-part, six-hour medical documentary series taking viewers inside the crucial beginning phase of scientific research.

[07/20/17 - 12:26 PM]
One Crime, Three Lives Forever Changed: Investigation Discovery's New Series "Shattered" Reveals the Effects of Murder on Those Left Behind
The series launches Wednesday, August 23 at 10:00/9:00c on the cable channel.

[07/20/17 - 12:25 PM]
A+E Networks to Release New Short-Form Series "Chloe Does It!" - Stars Chloe Lukasiak from Lifetime's "Dance Moms"
Two episodes of "Chloe Does It!" will premiere each week on Lifetime's YouTube channel beginning Monday, July 24.

[07/20/17 - 12:13 PM]
Video: Stan Lee: The Man, the Myth, the Marvel Hero - Featurette - Netflix
Stan Lee's ode to New York City and the power, beauty, relevance and human narratives behind Marvel's heroes.

[07/20/17 - 11:43 AM]
Video: "Voltron" - Season 3 Teaser - Netflix
All-new episodes of "Voltron: Legendary Defender" come to Netflix on Friday, August 4.

[07/20/17 - 11:15 AM]
A&E Network Sets Season Two Premiere Date for "Leah Remini: Scientology and the Aftermath"
The series, nominated for the 2017 Emmy Award for Outstanding Informational Series or Special, returns Tuesday, August 15 at 9:00/8:00c.

[07/20/17 - 10:08 AM]
HBO Shares First Look Photo for HBO Films' "Fahrenheit 451"
Michael Shannon and Michael B. Jordan star in the project, based on Ray Bradbury's classic dystopian novel which depicts a future where media is an opiate, history is outlawed and "firemen" burn books.

[07/20/17 - 10:02 AM]
TLC Takes a Closer Look Into Jackie Evancho & Family in Hour-Long Special "Growing Up Evancho"
The special premieres Wednesday, August 9 at 10:00/9:00c on the cable channel.

[07/20/17 - 09:21 AM]
FMI Partners with Amazon US for "Picnic at Hanging Rock"
The epic new series, starring Natalie Dormer as English headmistress Mrs. Hester Appleyard, is a re-imagining of Joan Lindsay's timeless Australian novel.

[07/20/17 - 09:05 AM]
Hulu's Fall 2017 Programming Slate
The streaming service reveals premiere dates for "The Mindy Project," "Chance," "I Love You, America," "Freakish," "Future Man," "Marvel's Runaways," "East Los High," "Shut Eye" and more!

[07/20/17 - 08:30 AM]
E! Hits All the Right Notes with New Series "The Platinum Life"
Set to premiere this fall, the series follows an elite group of music's most savvy women and their significant others as they live their first-class lifestyles.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.