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[12/20/10 - 06:25 AM]
CBS Mobile and Ludia Announce "The Amazing Race - The Game," The Official Mobile Game of the Emmy Award-Winning Series
"Our fan base is one of the most loyal and dedicated audiences I've ever seen," said Phil Keoghan.

[via press release from CBS]

CBS MOBILE AND LUDIA ANNOUNCE "THE AMAZING RACE - THE GAME," THE OFFICIAL MOBILE GAME OF THE EMMY AWARD-WINNING SERIES

Now Available on the App Store, New Mobile Game Features 3D Model and Voice of Phil Keoghan, Host of "The Amazing Race"

SAN FRANCISCO, CA and MONTREAL, CANADA - Dec. 20, 2010 � CBS Mobile and interactive entertainment company Ludia today announced the release of The Amazing Race - The Game, the official mobile game based on the multi-Emmy Award-winning series. Now available at the App Store for iPhone, iPod touch and iPad, the game allows players to experience the thrills of traveling around the globe in their quest to be the first team to arrive at the final pit stop. The Amazing Race - The Game, hosted by Phil Keoghan, includes all of the television series elements as players grab clues, choose their transportation, make their way to pit stops and complete Detours, Roadblocks and Fast Forwards. Additionally, using one iPad, players can interact via multiplayer challenges with family and friends head-to-head, or compete solo against their computer.

"Our fan base is one of the most loyal and dedicated audiences I've ever seen," said Phil Keoghan, host of THE AMAZING RACE. "I'm thrilled that fans everywhere will now have the opportunity to experience all the Roadblocks, Detours and Fast Forwards they can handle as they sprint around the globe in The Amazing Race - The Game."

The Amazing Race - The Game features:

· Single-player and multiplayer (local, iPad only) game modes, and three race lengths from which to choose;

· 16 different mini games (15 in iPad);

· 84 exotic locations, 28 cities and 5 continents to play, with bonus unlockable location photos and trivia;

· Familiar duos to race against, including the Goths, the Cowboys, the Students and more.

· Extra boosts and/or obstacles via random events such as flat tires, short cuts and many others.

"THE AMAZING RACE is one most thrilling reality competitions on the air, and we are delighted to translate the heart-pounding excitement of the TV show into games for iOS devices," said Alex Thabet, Founder and CEO of Ludia Inc. "This latest release reinforces Ludia's strategy of delivering high-quality games based on the most popular television brands for in-demand products like the iPhone, iPod touch and iPad."

The Amazing Race - The Game is now available for iPhone and iPod touch ($2.99) and for iPad ($4.99) on the App Store at www.itunes.com/appstore/.

About CBS Mobile

CBS Mobile, a unit of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for the CBS Television Network, The CW and CBS Television Studios. As part of this mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's most leading edge mobile technology and ad targeting companies. CBS Corporation is the parent company of CBS Interactive Inc.

About Ludia Inc.

Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties, including The Amazing Race�, American Idol�, The Bachelor & The Bachelorette, Family Feud�, Hell's Kitchen�, Hollywood Squares�, Press Your Luck, The Price Is Right�, Pyramid, Where's Waldo?� and Who Wants To Be A Millionaire. For more information, please visit www.ludia.com





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