OXYGEN MEDIA TEAMS UP WITH POP SENSATION KIMBERLY COLE FOR NETWORK'S FIRST EVER CO-BRANDED ALBUM TO BE RELEASED ON iTUNES DECEMBER 21
Music and #UpToNoGood Social Media Initiative Leads Up to Season Six Premiere of the Hit Series On Monday, January 10 at 9pm ET/PT
Bad Girls Club Album Promotion Kicks Off with New Year's Eve Celebrations in New York and Los Angeles
NEW YORK - December 21, 2010 - Oxygen Media has developed an innovative music partnership and social media campaign to launch season six of "Bad Girls Club" which premieres on a new night -- Monday, January 10 at 9pm ET/PT. For the first time in network history, Oxygen will release a co-branded album debuting on iTunes on December 21 from rising music star Kimberly Cole titled Bad Girls Club, that will feature songs on the upcoming season of the popular series. In another first, Oxygen has made the season six advertising campaign headline a hashtag -- #UpToNoGood - appearing on-air, online, in print and out of home media as well as replacing all #BGC on Twitter. The announcement was made today by Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media.
The advertising campaign kicks off December 20th with out of home placements in New York City. "Bad Girls fans are super engaged, they love to talk about the show and they live on social media. Making our campaign headline a hashtag embraces that and gives them a new way to share their excitement for the new season," said Jane Olson.
The multiplatform music collaboration launch Oxygen's new marketing campaign for "Bad Girls Club" and will feature activities surrounding New Year's Eve celebrations in New York and Los Angeles, as well as engage fans with party and style tips on Oxygen's social media communities. Additionally, the "Bad Girls Club" Facebook, which consists of over 2 million friends, will be transformed into premier New Year's Eve destination where fans can share their Bad Girl resolutions. Continuing the celebration, Oxygen will be hosting "Bad Girls Club" New Year's Eve parties in Los Angeles and New York. Fans of the series will be treated to a performance by Kimberly Cole at The Colony nightclub in Los Angeles and those out in New York will be greeted with the "Bad Girls Club" New Year's Eve essentials including lip balm, mints, 2011 custom "Bad Girls Club" masquerade masks and noise makers throughout key parts of the city.
"We are excited to be partnering with Kimberly Cole on Bad Girls Club as Oxygen's first ever co-branded album," added Olson. "Our audience is passionate about music and as 'Bad Girls Club' continues to be Oxygen's top rated show, fans have come to know and love Kimberly's songs. We can't wait to bring more of her music to season six."
To help fans finish off their best bad girl look for the hottest New Year's Eve parties, ShopOholic is launching an all-new line of Bad Girls Club accessories complete with a New Year's Eve survival kit. Additionally, within the StyleQ Facebook store fans can purchase fashion and accessories to complete their bad girls style.
For season five, "Bad Girls Club Miami" averaged 1,717,000 total viewers, 1,145,000 A18-49, 851,000 W18-49, 837,000 A18-34 and 641,000 W18-34 and out-delivered The CW in the 9pm hour on Tuesdays among W18-34, A18-34, A18-49 and W18-49, throughout the run of the season. Additionally, part one of the "Bad Girls Club" reunion special was the first episode of the season to draw in more than two million total viewers and was the most watched "Bad Girls Club" telecast of the season among total viewers (2.075 MM), W18-49 (1.059 MM) and W18-34 (827,000). Season-to-date, premiere telecasts of "Bad Girls Club" season five averaged 1,730,000 total viewers, 1,148,000 A18-49, 850,000 W18-49, 836,000 A18-34 and 639,000 W18-34.
"Bad Girls Club" brings drama to a new level with a cast of young women who are powerfully bold, outrageously funny and endlessly entertaining. The series brings seven new 'bad girls' together in a house where the women recognize that their outrageous behavior has hindered their relationships, careers and lives. They claim they want to change, but will living together help them move forward and turn their lives around - or will chaos rule?
Cole's current single, "Smack You," which was featured as a bad girl anthem throughout season 5, reached #4 on the Billboard Dance Chart and can be heard on top 40 radio and mix shows across the United States. Her debut music video for the single features Bad Girls Club season 4 vixen Natalie Nunn playing her nemesis.
Jonathan Murray serves as executive producer of "Bad Girls Club" for Bunim-Murray Productions along with Brandon Wilson and Jeff Schmidt as executive producers.
Source: Nielsen Explorer, LS data
About Kimberly Cole:
Kimberly Cole is a singer, dancer, actress, songwriter and musician with other hidden talents like artistic roller skating on a champion level. Known for her energetic and slick live shows, she has performed at some of the most prestigious venues in the United States and has shared the stage with artists like Katy Perry, LMFAO and Shiny Toy Guns. Kimberly is a suggested user on Twitter with over 1.2 million followers and her music has been featured by some of the most well-known media outlets. This young, well-rounded entertainer is truly unique.
About Bunim-Murray Productions
Bunim-Murray Productions is the leading producer of innovative entertainment content. The company is widely credited with creating the reality television genre with its hit series The Real World (now in its 25th season on MTV). BMP continued to innovate with the first reality game show, Road Rules, in 1995, the first reality sitcom, The Simple Life, in 2003, and the first reality soap opera, Starting Over, in 2003. Bunim-Murray's current programming includes The Bad Girls Club and Love Games (Oxygen), Keeping up with the Kardashians, Kourtney and Khloe Take Miami, Kim and Kourtney Take New York, The Spin Crowd and Married To Rock (E!), The Real World/Road Rules Challenge (20th season on MTV), and Project Runway (Lifetime). Launched in 2006 to better reach the Digital Generation, Bunim-Murray's M Theory Entertainment is a spin-off entity focusing on new media initiatives. In 2007 Bunim-Murray launched BMP Films, a film division, which premiered its first documentary, Autism: The Musical, at the 2007 Tribeca Film Festival, and its first scripted film Pedro, at the 2008 Toronto Film Festival, which made its television debut on April 1 on MTV. Autism: The Musical premiered to rave reviews on HBO on March 25, 2008 and won 2 Primetime EMMY awards. The company's second documentary, Shadow Billionaire, premiered at the 2009 Tribeca Film Festival. In 2008 Bunim-Murray Productions formed M Music, a music management division, with its first band, A Cursive Memory, signing with Vagrant Records. Bunim-Murray Productions is based in Van Nuys, CA. It was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim and joined Banijay Entertainment in 2010.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic, makeOvermatic and tweetOverse. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBC Universal.