Nickelodeon Responds to a Generation of Fans With New Programming Block - "The '90s Are All That!" Launching This Fall on TeenNick

Block to Include Nickelodeon Live-Action and Animated Series Kenan & Kel, The Amanda Show, The Adventures of Pete & Pete, Rocket Power, Clarissa Explains it All and All That

NEW YORK, March 10, 2011 -- Nickelodeon will launch a new nighttime programming block this fall on TeenNick called "The '90s Are All That!," featuring a rotating selection of iconic live-action and animated shows from Nickelodeon's 1990s library including All That, Clarissa Explains it All, The Adventures of Pete & Pete, Rugrats, Rocket Power, Salute Your Shorts, The Amanda Show and Kenan & Kel. "The '90s Are All That!" has been developed in part as a response to overwhelming demand from fans of Nickelodeon's groundbreaking original series from the 1990s. There are more than 9 million fans of Nickelodeon's '90s programming on Facebook alone.

"There is an entire generation of young people who literally grew up on these great 1990s' series, and many of them have been vocal about wanting to see and experience these shows again," said Keith Dawkins, Senior Vice President, General Manager, Nicktoons and TeenNick. "TeenNick caters to the older segment of the Nick audience, so it's the perfect place to reconnect these shows to their original fans and introduce them to younger viewers for the very first time."

"The '90s Are All That!" will air Monday through Sunday from midnight to 2:00 a.m. (ET), starting fall 2011. The block will feature a rotating line-up of '90s Nick library content, as well as forthcoming acquisitions and feature films from the decade. TeenNick's audience also will have the opportunity to influence the block's line-up by requesting their favorite series and episodes via social media sites set up by the network, including a dedicated Facebook fan site.

Nickelodeon has ranked as the top-rated basic cable network with kids and total viewers for the last 16 years�since 1995, the longest run of its kind. The 1990s represent Nickelodeon's first major expansion into original programming and content spanning multiple genres�animation, live-action, preschool, game shows, awards shows, feature films, news and pro-social campaigns�across both television and the internet. The '90s also saw the opening of Nickelodeon Studios in Orlando, Fla., where the network's sitcoms and game shows were made before moving to Los Angeles, and the Nickelodeon Animation Studio in Burbank, Calif., where today more than 450 episodes of new animation are being produced, the largest amount in the network's entire history.

The network's first three animated series, Ren & Stimpy, Doug and Rugrats, debuted in 1991 and were instant hits, launching a new television era of original programming for kids, as well as creating a pipeline of groundbreaking Nick animation that continues through today's hits like SpongeBob SquarePants, T.U.F.F. Puppy, The Fairly OddParents and Fanboy and Chum Chum. In addition to becoming the leader in preschool programming first with Blue's Clues and then with Dora the Explorer and Team Umizoomi, Nick's innovations in the world of live-action yielded a score of defining hits from the '90s-like All That, Clarissa Explains It All, The Adventures of Pete & Pete and Salute Your Shorts�to today's iCarly, Victorious and Big Time Rush. Nickelodeon's stars from the '90s to now have also gone on to have major entertainment careers, with a roll call of names including Kenan Thompson, Amanda Bynes, Nick Cannon, Mike O'Malley, Miranda Cosgrove, Victoria Justice, Drake Bell, Josh Peck and the members of Big Time R ush, among many others.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).