or


[03/14/11 - 07:13 AM]
History(R) to Sponsor NASCAR Nationwide Series Race; Top Gear 300 on May 28 to Highlight Unique Partnership
The Top Gear 300 was first run at Charlotte Motor Speedway in 1982, the inaugural season for the NASCAR Nationwide Series.

[via press release from History]

HISTORY(R) to Sponsor NASCAR Nationwide Series Race; Top Gear 300 on May 28 to Highlight Unique Partnership

CONCORD, N.C. (March 14, 2011) 0 Highlighting a unique pairing of entities known for providing exceptional entertainment, officials from HISTORY and Charlotte Motor Speedway announced the May 28 NASCAR Nationwide Series race will be entitled the Top Gear 300.

Considered one of the premiere events on the NASCAR Nationwide Series circuit, the Top Gear 300 will air nationally on ABC at 2:30 p.m. EST on Saturday of Memorial Day weekend. Terms of the sponsorship entitlement were not disclosed.

"At first glance, pairing a television show with a NASCAR race might seem like a non-traditional sponsorship," said Marcus Smith, president and general manager of Charlotte Motor Speedway. "But this is a perfect fit for our race fans. Top Gear is a television program with risk taking behind the wheel and high-performance equipment, just like a NASCAR race at Charlotte Motor Speedway.

"HISTORY has some of the best programming on television," Smith added. "Highlights of their shows will entertain fans throughout the Coca-Cola 600 weekend on the world's largest high-definition video screen."

The U.S. version of the award-winning program, Top Gear enters its second season tracking the colorful history of the automobile through an offbeat celebration of the art of driving. Featured segments include profiles of super-cars, extreme stunts and challenges, car reviews and celebrity interviews. The series also features the eccentric adventures of its hosts: comedian and car buff Adam Ferrara, champion rally and drift racer Tanner Foust and racing analyst Rutledge Wood.

"HISTORY is thrilled to become an integral part of Charlotte Motor Speedway's biggest racing weekend and to be the first media brand to use the screen in an entitlement partnership," said Chris Moseley, senior vice president, marketing, HISTORY. "NASCAR and Top Gear are world-renowned. So in terms of a brand synergy and audience reach, the Top Gear 300 could not be a more perfect fit. It allows us to increase awareness of Top Gear with a highly targeted consumer audience whose love and appreciation of cars rival our most passionate viewers. It's a win-win!"

The Top Gear 300 was first run at Charlotte Motor Speedway in 1982, the inaugural season for the NASCAR Nationwide Series. That event featured a battle among racing legends Harry Gant and Dale Earnhardt, with Gant taking home the trophy.

Since that first race, the Nationwide Series has been a staple on Memorial Day weekend at Charlotte and has seen some of the biggest stars in NASCAR history visit Victory Lane. In addition to Gant and Earnhardt, legends such as Bobby Allison and Darrell Waltrip and current superstars including Jeff Gordon, Kasey Kahne and Carl Edwards, have secured victories in the event. Kyle Busch and Mark Martin are tied for most Nationwide Series wins all-time at Charlotte Motor Speedway with six each. Busch is the most recent winner of the May 300-miler, with a victory in the 2010 event.

Tickets for all Spring Season of Speed events at Charlotte Motor Speedway including the Top Gear 300 starting at just $17 per person are on sale now and can be obtained by calling the speedway ticket office at 1-800-455-FANS (3267) or online at www.charlottemotorspeedway.com.

Connect with Charlotte Motor Speedway on Twitter at www.twitter.com/CLTMotorSpdwy or on Facebook at www.facebook.com/charlottemotorspeedway.

About HISTORY(R)

HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer's Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President's Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.

About Charlotte Motor Speedway

For 52 years, Charlotte Motor Speedway has set the standard for motorsports entertainment and evolved into "The Greatest Place to See the Race." Nestled in the heart of NASCAR country, Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the sport by visiting area race team shops and touring the NASCAR Hall of Fame before attending a race at the legendary 1.5-mile superspeedway. Generating a regional economic impact of approximately $400 million annually, the speedway hosts three premiere NASCAR events each year - the NASCAR Sprint All-Star Race, the Coca-Cola 600 and the Bank of America 500 - as well as more than three dozen other events for automotive and motorsports enthusiasts of all ages. Charlotte Motor Speedway's philosophy is to always put "Fans First" and create memories that last a lifetime for all that pass through the gates.





  [march 2011]  
S
M
T
W
T
F
S
  


· TOP GEAR (HISTORY)





[04/25/17 - 01:13 PM]
Adam Sandler and Chris Rock Reunite for New Netflix Comedy The Week Of
The film will premiere globally on Netflix in 2018.

[04/25/17 - 12:46 PM]
NFL Players Association and Morris Animal Refuge Team Up for Animal Planet's "Road to Puppy Bowl Draft Adoption Event" in Philadelphia on April 26
14 lucky four-legged MVP's will hear their names called, get added to the draft board and learn their new home teams.

[04/25/17 - 12:17 PM]
The ABC Television Network Announces Series Season Finale Dates
Said finales run from this Sunday ("American Crime") through Tuesday, May 23 ("Dancing with the Stars").

[04/25/17 - 12:08 PM]
American Heroes Channel Salutes Bravery, Strength and Sacrifice with Three-Day Heroes Weekend
Starting Friday, AHC is dedicating three days of programming to the courageous veterans who made the ultimate sacrifice to protect and preserve the freedoms we enjoy today.

[04/25/17 - 12:00 PM]
AMC Releases Premiere Date and Key Art for the Final Season of "Turn: Washington's Spies"
The 10-episode final season opens on Saturday, June 17 at 9:00/8:00c with a two-hour premiere.

[04/25/17 - 10:03 AM]
AMC Heading Deeper "Into the Badlands" - Series Renewed for Expanded 16-Episode Third Season, Returning in 2018
Midway through its current second season, "Into the Badlands" is averaging 3.6 million viewers per episode, including 2.1 million adults 25-54 in Nielsen Live+3 ratings.

[04/25/17 - 10:01 AM]
"Full Frontal with Samantha Bee's" "Not the White House Correspondents' Dinner" to Stream on Twitter After TBS Debut
Fans on Twitter in the United States will be able to access the stream by going to samanthabee.twitter.com, as well as via the @FullFrontalSamB Twitter handle.

[04/25/17 - 10:00 AM]
For the First Time, Celebrities Go Undercover on Two Special Editions of "Undercover Boss"
"Celebrity Undercover Boss" will feature Grammy Award-winning musician Darius Rucker on Friday, May 12, and chef and restaurateur Marcus Samuelsson on Friday, May 19.

[04/25/17 - 09:29 AM]
Harry Styles to "Move Into" the "The Late Late Show with James Corden" Studio for First Ever Week-Long Residency, May 15 - May 18
The residency coincides with the release of his highly anticipated solo album.

[04/25/17 - 09:20 AM]
Warner Bros. Television and DC Entertainment Announce All-New Live-Action Series "Titans," from Executive Producers Akiva Goldsman, Geoff Johns, Greg Berlanti and Sarah Schechter, to Debut in 2018
Additionally, Warner Bros. Animation's "Young Justice: Outsiders," the highly anticipated third season of the popular "Young Justice" series, is also ramping up for its first mission next year.

[04/25/17 - 09:07 AM]
Season 3 of CNBC's "The Filthy Rich Guide" Begins May 10th
Season 3A airs for five consecutive Wednesdays with the remaining five episodes of Season 3B due on August 15.

[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/25/17 - 08:14 AM]
Elvis Costello & The Imposters to Perform at After-Party for "Full Frontal with Samantha Bee's" First Annual "Not the White House Correspondents' Dinner"
All proceeds from "Not the White House Correspondents' Dinner" will go to the Committee to Protect Journalists (cpj.org).

[04/25/17 - 07:01 AM]
TBS Renews "The Detour" for Third Season
"I hear from so many people who love 'The Detour,' even my hardcore comedy friends," said Thom Hinkle, senior vice president of original programming for TBS.

[04/25/17 - 07:00 AM]
"The New I Love Lucy Superstar Special" Featuring Two Classic Episodes to Be Broadcast Friday, May 19
The two episodes, "The Dancing Star," featuring Van Johnson, and "Harpo Marx," with comedian Harpo Marx, are newly colorized with a nod to the 1950s period in which they were filmed.