5 STRONG WOMEN, BUT ONLY ONE SPOTLIGHT

The Braxton Sisters Take Over WE tv with their Special Brand of Sisterly Love on the New Original Reality Series:

BRAXTON FAMILY VALUES Premieres Tuesday, April 12, 2011 at 9pm ET/PT

Grammy(C) Award-Winning Artist Toni Braxton, Her Four Equally-Talented Sisters and their Mom Cook up Raucous Family Drama Mixed with Love, Laughter, Rivalry and Bankruptcy

Can You Compete For The Spotlight Too? Enter "The Un-Break My Heart Cover Contest" at WEtv.com

NEW YORK, NY, MARCH 16, 2011 - What do you get when you mix a quintet of opinionated women with celebrity, money and a television camera? You get WE tv's new 10 episode, one-hour original series, BRAXTON FAMILY VALUES, premiering Tuesday, April 12 at 9pm ET/PT.

Join Toni - "The Superstar", Traci - "The Underdog," Towanda - "Mrs. Congeniality," Trina - "The Wildcard," Tamar - "Baby" and their headstrong mother Evelyn - "The Force," as they yell, cry and harmonize their way across the Braxton family stage. These tight-knit sisters are not afraid to reveal the intricacies of their sisterhood as they battle it out for the spotlight with sibling rivalry, man drama, bankruptcy, a DUI and much more. See if their sisterly bond can withstand the trials and tribulations of life in the fab lane.

Like their famous sister Toni Braxton, Traci, Towanda, Trina and Tamar were all blessed with the gift of song and shared that gift as a group called "The Braxtons," managed by their mom Evelyn. Fast forward a few years, and Toni Braxton is a mega-star with hit song after hit song and too many accolades to count; Traci has an unexpected pregnancy; Towanda decides to pursue acting; Trina becomes back-up for Toni and a "wedding singer;" and Tamar strikes out on her own to chase her rising star. Mom Evelyn also experienced change when she divorced the love of her life, the girls' father, for his chronic philandering. With their worlds turned upside-down, and the meteoric rise of Toni's fame, the family had to dramatically adjust to life after stardom.

Toni Braxton is now fighting her way back to the top. After battling debilitating illnesses that left her out of the spotlight, she's looking to regain her status in the industry. She enlists the help of her sisters, but the drama they bring proves to be too much at times. As Traci dreams of rejoining her famous sister on stage as a background singer, Tamar wants nothing to do with the background. She wants to be front and center and isn't afraid to let everyone know that "doo-whoppin" for Toni is not what she needs. Towanda wants nothing more than to escape life as Toni's assistant, but Toni doesn't seem ready to give her up and shuns any new assistant that she gets. Trina wants to be respected for her choices as a musician, even if that includes performing with a cover-band, but her sisters can't believe that makes her happy and make fun of her for it.

As if the sibling drama weren't enough, the sisters have to deal with turmoil erupting in their personal lives. From Toni's bankruptcy problems and Traci's possessive husband to Towanda's lackadaisical marriage, Trina's problem drinking and Tamar's misdirected issues with everyone - the trouble never ends with this bunch. Yet through it all, they'll have each other's back and prove that even though they fight hard, they love harder. BRAXTON FAMILY VALUES will unveil the realities of sisterhood and dispel the myth that money solves everything.

ARE YOU A STAR?! ENTER THE UN-BREAK MY HEART COVER CONTEST ON WETV.COM

As if the spotlight was not crowded enough, The Braxton's will have even more competition! In support of their new show, www.WEtv.com invites viewers to showcase their own singing talents in an online competition beginning April 12th. Visitors will upload videos of themselves singing a 60-90 second version of Toni Braxton's famous number one-hit, Un-Break My Heart. They'll be judged by WEtv.com voters with the winner being hand-picked by The Braxtons. The grand prize is $2,500 in cold-hard-cash and a meet-and-greet with all of the Braxton's. Check out all of the fun www.WEtv.com.

BRAXTON FAMILY VALUES is produced by WE tv and Magical Elves Productions (Top Chef, Project Runway, Last Comic Standing, Project Greenlight and more). Executive Producer for WE tv: Annabelle McDonald; SVP of Original Productions & Development is John Miller.

About WE tv

WE tv (www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, offers compelling, entertaining stories that focus on key life stages of a modern woman, from getting married to having children and raising a family. Available in nearly 77 million homes, the network's original programming includes the critically acclaimed, viewer favorite The Locator (the network's most-watched series ever), the poignant, and often comical, real-life story of a family raising multiple toddlers, Raising Sextuplets, and a robust line-up of wedding series, including the hit show Bridezillas, Amazing Wedding Cakes and My Fair Wedding with David Tutera. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.

WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The network's newest initiative, WE Volunteer (www.wevolunteer.tv), is a call-to-action for women to become more involved in their communities by volunteering one full day - just 24 hours - of community service to make a difference in someone else's life.