Logo Injects Programming With Behind-the-Scenes Peek at the Fascinating World of the Beverly Hills Cosmetic Community in New Reality Series 'Pretty Hurts'

"Pretty Hurts" Premieres on Logo Monday, May 9th at 10/9C

NEW YORK, March 17, 2011 -- "Plumping," "freezing," "smoothing" and the requisite "hurting" are all words near and dear to the clients of Rand Rusher's exclusive, Beverly Hills skin care clinic. "Pretty Hurts" follows Rusher's real-life clients in their pursuit of eternal youth and beauty who endure the pricks and pokes of his needles which promise to roll back the hands of time. The new series, comprised of 10, 30-minute episodes, will leave you looking at "pretty" from a whole new perspective. "Pretty Hurts" premieres Monday, May 9th at 10/9C on Logo.

"Pretty Hurts" stars Beverly Hills' lovable "injector to the stars" Rand Rusher, RN. Throngs of beauty-obsessed Angelenos flock to Rusher for the hippest, non-surgical procedures in an effort to fix the "flaws" that plague them. His client base may be diverse, from world-famous celebrities and international socialites to West Hollywood drag queens, but they all share a common thread: the search for physical perfection. Each episode follows several clients' in-office procedures including the up-close, cringe-inducing pokes, jabs and stabs guaranteed to get under your skin as well as the often-crazy out-of-office back stories of Rusher and his eccentric network of friends, colleagues and co-workers.

It takes a village to manage the diva-ish demands of the clients. Rushner finds support from his staff: his ex and head-of-staff business manager Curt, laser specialist Joy, office manager Elizabeth and esthetician Maya.

Julie Auerbach, Gary Auerbach, Tina Gazzerro and Douglas Segal from Go Go Luckey Entertainment along with Christopher Willey and Dave Mace of Logo serve as Executive Producers for "Pretty Hurts."

Jump into Rand Rusher's world right now by going to LogoTV.com to catch a sneak peek of the first episode, photos of the cast and more. Follow "Pretty Hurts" on Facebook at http://www.facebook.com/PrettyHurts and Logo on twitter at http://www.twitter.com/logotv.

ABOUT LOGO

Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment network from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B) for gays and lesbians, their families and friends. Launched in 2005, Logo's cable channel is in more than 46 million homes across the United States and is complemented by a federation of online properties, including LogoTV.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

ABOUT GO GO LUCKEY ENTERTAINMENT

Go Go Luckey Entertainment is a Los Angeles-based production company led by partners Gary and Julie Auerbach. The company has built a reputation as one of the leading creative houses for fresh, cutting-edge programming with a signature cinematic look and style. Fusing together Gary's pioneering, award-winning reality background (JON STEWART SHOW, SINGLED OUT, THE X SHOW, etc.) with Julie's scripted-television background (24, DARK ANGEL, BIRDS OF PREY, CHARMED), Go Go Luckey burst onto the scene in 2004 with their breakout smash hit LAGUNA BEACH: THE REAL ORANGE COUNTY, creating a completely new genre of reality television. Upcoming productions slated to premiere in 2011 include PARANORMAL STATE season 5 (A&E), PROPHETS OF SCI FI (Discovery Science), PRETTY HURTS (Logo), THE MISADVENTURES OF THE BARBARELLAS (MTV), GHOST LAB 3-D (Discovery), BRAD MELTZER'S DECODED (History), and DEEP FRIED (Travel Channel). These premieres accompany multiple pilots & presentations currently in production for Discovery, Logo, VH1, A&E, Lifetime, and Animal Planet.