[03/22/11 - 10:35 AM]
Lingerie Football League Returns to the Gridiron Live This Fall on MTV2
Coverage kicks off Friday, August 26 at 9:00/8:00c on the cable channel.

[via press release from MTV]



(LAS VEGAS, Nev. and NEW YORK, N.Y. - March 22, 2011) - Lingerie Football League, LLC (LFL) and MTV2 are excited to announce the return of LFL Presents: Friday Night Football to MTV2 premiering LIVE Friday, August 26, 2011 kicking off from 'Titletown', Green Bay, Wisconsin at 9 PM ET. MTV2 has committed to broadcast the entire upcoming LFL 2011 / 2012 season LIVE and in full-length form for the first time ever.

"We are truly excited to bring LFL back to MTV2 to continue our great partnership and see the continued evolution and growth of the league on the network," said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC. "With the incredible viewer interest in 2010, the move to airing LIVE full-length games on MTV2 in 2011 will only add to our viewership and explosive buzz for the LFL."

"We are thrilled to broadcast LFL Presents: Friday Night Football LIVE this year on MTV2 as we bring back the exciting, signature style of football that only the LFL can deliver, " said Eric Conte, SVP, Programming Development and Production, MTV2. "Although there's a possibility that pro football may be sidelined this season, the LFL on MTV2 will continue to bring football fans the action and intense gameplay they crave."

Throughout the 2010-11 LFL season last year, MTV2 aired weekly hard-hitting recaps of regular season games. However, the new season of LFL Presents: Friday Night Football on MTV2 will comprise of 20 live regular season games, two conference playoff games, as well as the LFL's championship game - one of television's biggest specials, the annual Lingerie Bowl on Sunday, February 4, 2012 (Super Bowl Sunday) to compete with halftime of Super Bowl XLVI. The inaugural season on MTV2 drew strong ratings, significant national media coverage and created a frenzy across social networking websites such as Facebook and Twitter � where LFL Football was a trending topic on Twitter on multiple Friday nights during last season.

LFL Presents: Friday Night Football is Executive Produced by Mitchell S. Mortaza for Lingerie Football League. Eric Conte serves as Executive Producer for MTV2. Joe Buoye is Executive In Charge for MTV2.

About Lingerie Football League, LLC:

The Lingerie Football League, LLC. (LFL) is an extension of the hugely popular Super Bowl halftime alternative called 'Lingerie Bowl' which premiered in 2004 and has become one of television's most successful specials drawing millions of viewers and blue-chip advertisers. Due to the previous commercial and viewership success' of the Lingerie Bowl broadcasts, in Fall 2009 the league extension called the Lingerie Football League or 'LFL' in (10) major US markets. The LFL features some of America's most beautiful and athletic women playing fierce 7-on-7 full-contact tackle football on Friday nights at NBA and NFL arenas and stadiums as part of LFL, Friday Night Football shot in high-definition.

Despite a down economy in 2009 that impacted all major professional sports, the LFL was incredibly successful in 2009 drawing nearly 30% higher than projected attendance including several near capacity crowds, 2nd in Primetime television ratings (MyNetwork TV), record internet traffic, 2010 expansion markets (Baltimore and Orlando) and profitability.

In 2010, the LFL continued to thrive signing a national television deal with MTV Networks, drawing sell-out crowds and adding on expansion markets to include Las Vegas, Cleveland and Green Bay set to begin play in Fall 2011. The growth and business prosperity of the LFL through its first two years of operation are greater than both Ultimate Fight Championship (UFC) or World Wrestling Federation (WWF) through the same period of time.

BusinessWeek, Paul Wachter, Nov 2010 'The Lingerie Football League is a rarity in sports - a women's professional league that's actually growing.

About MTV2

MTV2 is a man's best friend, available in nearly 80 million homes and with the highest concentration of males 12-24 and 12-34 on TV today. A vibrant mix of music, lifestyle and action sports programming, MTV2 has reflected the habits and behavior of young people since its launch in 1996. MTV2 is part of MTV Networks, a unit of Viacom, one of the world's leading creators of programming and content across all media platforms.

  [march 2011]  


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