or


[03/22/11 - 08:55 AM]
Upfront by Bravo Media Redefines Industry Standard on March 30th With Star-Studded Events in NY, LA and Chicago Celebrating "Top Chef All-Stars" Finale Broadcast on March 30
Plus: look for "Watch What Happens Live: Top Chef Finale" following the finale at 11:00/10:00c.

[via press release from Bravo]

UPFRONT BY BRAVO MEDIA REDEFINES INDUSTRY STANDARD ON MARCH 30TH WITH STAR-STUDDED EVENTS IN NY, LA AND CHICAGO CELEBRATING "TOP CHEF ALL-STARS" FINALE BROADCAST ON MARCH 30

Simultaneous Presentations Feature Live Cut-Ins From Top Chef's Padma Lakshmi in LA, Gail Simmons in Chicago And Bravo's Andy Cohen in NY During "Top Chef All-Stars" Finale

Special "Watch What Happens Live: Top Chef Finale" hosted by Cohen to Feature First Interview with "Top Chef All-Stars" Winner and Fan Favorite, March 30 at 11 p.m. ET/PT

NEW YORK - March 22, 2011 - On March 30th, Bravo will redefine the upfront, an annual event for advertisers that has historically been viewed as a trade only affair. As part of the network's efforts to set new benchmarks across all platforms, Bravo Media today announced plans to host simultaneous presentations in New York, Los Angeles and Chicago hosted and attended by Bravo talent that combine the expected upfront fare with a mix of live 'Bravolebrity' cut-ins during the network's broadcast of the "Top Chef All-Stars" finale on Wednesday, March 30th. This unprecedented initiative will - for the very first time - allow home viewers a glimpse into this "invitation only" advertising soiree while providing the clients attending the events, the opportunity to mix and mingle with Bravolebrities and be part of the "Top Chef All-Stars" finale broadcast via the live cut-ins.

Additionally, host of "Watch What Happens: Live," Andy Cohen will host both the New York dinner party with live cut-ins from the Big Apple and a special "Watch What Happens Live: Top Chef Finale" immediately following the finale; while "Top Chef" host Padma Lakshmi will be in Los Angeles and "Top Chef" judge Gail Simmons will anchor in Chicago. Live cut-ins from Lakshmi, Simmons and Cohen will begin airing in the re-broadcast of the penultimate episode in the 9 p.m. ET/PT hour leading up to and throughout the 10 p.m. ET/PT finale.

"We wanted to create a brand new and uniquely interactive experience both for the viewer at home and our advertising partners centered around our signature franchise 'Top Chef,'" said Frances Berwick, President Bravo Media. "This interactive evening extends the Bravo experience into the viewers' homes allowing them to engage with their favorite chef'testants, while simultaneously giving our clients the unique opportunity to be part of 'Top Chef All-Stars' finale history."

Susan Malfa, Senior Vice President of Ad Sales, Bravo Media and Oxygen Media, added: "When advertising partners come to us, they expect a distinct brand experience for their clients. This watercooler event underscores how we deliver on that promise and will give attendees real insight into how the Emmy Award winning Top Chef franchise and all our network content, can be uniquely designed for customers needs. This is integration on a whole new level."

Adding another level to the Upfront experience, guests of the live finale viewing parties will be treated to interactive elements and will be served dishes as seen on the finale of the "Top Chef All-Stars" broadcast. In New York, the menu will be prepared by the finalists themselves; and in Los Angeles and Chicago, guests will also enjoy the same recipes served throughout the finale. Guests and fans will be able to follow the action with the Bravo Now app, which gives users a ticket to our exclusive coast-to-coast Top Chef finale viewing parties, allowing them to follow the conversation and check in on party guests, 'Bravolebrities' in attendance and fellow "Top Chef" fans with Bravo's Tweet Tracker.

For access inside the party, fans can visit BravoTV.com for a seat at the exclusive "Top Chef All-Stars" finale viewing parties, letting fans share in the festivities with @Bravotv's Tweet Tracker and go behind-the-scenes with exclusive photos and fun facts from the set of the finale. And after the winner's announced, users can also find out exactly how our All-Star champ was selected with an exclusive Extended Judges' Table video and a sit down interview with the winner Viewers will hear Tom Colicchio, Lakshmi and Simmons' unfiltered thoughts on the finale in their blogs. Have a beef with the winning chef? Settle that score with a Tweet Battle, debating with your friends, and letting other fans cast their votes. And for users that disagree with the outcome, they can crown their own champ with BravoTV.com's "Virtual Top Chef" that features all 18 chef'testants from the current "Top Chef All-Stars" season. Fans began by choosing their favorite chef'testant, then earned points and trophies by completing actions and activities on BravoTV.com. The chef'testant whose team has the most points come season's end will be honored with the "Virtual Top Chef title" and $5,000.

The star-studded night continues at 11 p.m. ET/PT as Cohen interviews the winning chef live in a half-hour post-finale "Watch What Happens: Live" special. Other guests on the show include the "All Stars" runner-up, "Top Chef" talent from all three cities as well as other Bravolebrities at the finale parties. For the first time, the Fan Favorite for the "Top Chef All-Stars" season will be announced live during the special - awarding the fan-chosen chef a prize of $10,000. Viewers will be able to vote for their favorite chef from March 2 through March 24 via text message, Twitter, on BravoTV.com, and from their mobile phones at m.BravoTV.com.

"Top Chef All-Stars" is produced by the Emmy Award-winning Magical Elves. Dan Cutforth and Jane Lipsitz serve as executive producers. "Watch What Happens Live" is produced by Embassy Row for Bravo. Michael Davies serves as executive producer.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [march 2011]  
S
M
T
W
T
F
S
  


· TOP CHEF (BRAVO)
· WATCH WHAT HAPPENS: LIVE (BRAVO)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.