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HALLMARK CHANNEL PARTNERS WITH HALLMARK CARDS FOR FIRST-EVER MULTI-PLATFORM INTEGRATION THIS HOLIDAY SEASON FEATURING HALLMARK CARDS' POPULAR STORYBOOK CHARACTER, JINGLE(TM) THE HUSKY PUP
Hallmark Channel to Premiere Animated Holiday Specials Featuring Hallmark Cards' Popular Characters Jingle(TM) and Hosted Wraps with hoops&yoyo(TM)
NEW YORK CITY - In a first for Crown Media Networks, Hallmark Channel announced today it will partner with Hallmark Cards in an integrated, multi-platform holiday campaign to bring to life Hallmark Cards' hit interactive character, Jingle(TM) the Husky Pup.
"We are thrilled to announce our first holiday integration campaign with Hallmark Cards," said Bill J. Abbott, president and CEO, Crown Media Networks. "This partnership creates a natural synergy between Hallmark Channel and Hallmark Cards in the true spirit of our brand, allowing viewers and consumers to celebrate the holidays in a fun and interactive way with Jingle the Husky Pup, Hallmark Cards popular interactive storybook and story buddy(TM)."
The multi-platform deal includes in-store exposure in Gold Crown stores for Hallmark Channel to drive tune-in for an animated holiday special featuring Jingle - JINGLE ALL THE WAY - as well as the opportunity to drive traffic to Hallmarkchannel.com from Hallmark.com's popular "Interactive Storybook and Story Buddies(TM) Page" for exclusive trailers and behind-the-scene footage.
JINGLE ALL THE WAY premieres as part of Hallmark Channel's holiday-themed original programming event, "Countdown to Christmas," and creates organic opportunities to drive traffic to Hallmark Gold Crown stores with an audience of Hallmark-friendly viewers.
In addition, Hallmark Channel announces that the Hallmark Cards zany, pink kitty and green bunny team hoops&yoyoTM return to do hosted program wraps for holiday 2011.
JINGLE ALL THE WAY (wt)
4Q Premiere
Jingle the Husky Pup is a very good dog who does everything he is told. Unfortunately, the only thing Jingles can't do is go home, because he doesn't have a home. But this holiday season, Jingle and all of his friends come home to Hallmark Channel, America's family network.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87.5 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's new daytime HOME block. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.
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