[03/23/11 - 12:04 PM]
The First Biggest Loser Experience Cruise Sets Sail November 12-19
Trainer Bob Harper will join the cruise to meet and mingle with guests as well as deliver the two-hour keynote speech.

[via press release from NBC]


7-Day Cruise Departing From Miami Will Feature "The Biggest Loser" Trainer Bob Harper Who Will Give Keynote Speech

The Biggest Loser Experience Cruise Guests Will Enjoy a Unique and Guilt-Free Vacation Including Reduced-Calorie Meal Options, Exercise Classes, Wellness Lectures and Cooking Demonstrations

UNIVERSAL CITY, CA - March 23, 2011 - The inaugural Biggest Loser Experience Cruise will set sail this coming November - offering guests a fun-filled, educational and guilt-free vacation. The 7-day cruise aboard Celebrity Cruise's award-winning Celebrity Eclipse ocean liner will sail round-trip from Miami, Florida on Saturday, November 12 and head to ports including San Juan, Puerto Rico; Charlotte Amalie, St. Thomas, and Philipsburg, St. Maarten, including three luxurious days at sea, before heading back to Miami.

"The Biggest Loser" trainer Bob Harper will join the cruise to meet and mingle with guests. Harper will give the two-hour keynote speech, during which he will discuss exercise, healthy living, getting motivated and removing the roadblocks to success. He will also join guests for a VIP meet-and-greet cocktail hour. Additional speakers and former fan favorite contestants from "The Biggest Loser" will be announced in the coming months.

The Biggest Loser Experience Cruise is licensed through NBCUniversal Television Consumer Products and Reveille, LLC, the company behind "The Biggest Loser." NBCUniversal and Reveille have joined with Life Journeys, a pioneer in the event travel production industry, to co-produce the event.

"The biggest obstacles to healthy living are the bad habits we fall into over the years," said "The Biggest Loser's" Bob Harper, "´┐Żand we hope that people will jump at the chance to take a fun vacation and learn about how easy it is to adopt a healthy, active lifestyle."

"The Biggest Loser Experience Cruise will offer individuals and families the chance to take a truly unique vacation together," said Kim Niemi, Senior Vice President of NBCUniversal. "It's a great chance for people to have a wonderful time in the Caribbean and learn from some of the best experts in the field about how to get healthy and turn over a new leaf."

While on board, Celebrity Eclipse during The Biggest Loser Experience Cruise, participants will enjoy several days of delicious low-calorie meal options and will be able to order specific, "Biggest Loser" approved meal selections, while their other family members may order off the regular menu if they wish. The Biggest Loser Experience Cruise guests will also engage in special exercise classes, health & wellness lectures and enjoy cooking demonstrations.

For more information about The Biggest Loser Experience Cruise and other products, please visit www.biggestloser.com.

About Bob Harper

Currently in his 11th season as one of the health and fitness trainers on NBC's worldwide hit "The Biggest Loser," Bob Harper has become one of the most credible and sought-after motivational experts on television, DVDs, in books, magazines, and in personal appearances. He has spent more than two decades in Los Angeles developing his trademark brand of fitness and nutrition that leads to lasting lifestyle transformations. Harper's "Inside Out Method" is a raw, challenging integration of mind, body, and spiritual fitness that pushes one mentally and physically further than one has ever gone before in order to reach a greater sense of accomplishment that powers a better body and a better life. Harper's first book, Are You Ready!: Take Charge, Lose Weight, Get in Shape, and Change Your Life Forever was published in 2008. In 2010, he launched his DVD series, "Bob Harper - Inside out Method." His newest DVD, "Ultimate Cardio Body" was released in February 2011. In addition to Harper's book and DVD series', he has created the "Contour Kettlebell." The design is the first and only ergonomically shaped kettlebell created to reduce strain that may be experienced on the forearm during workouts. He has appeared on numerous talk shows including "Oprah," "Larry King Live," "Ellen," "The Tonight Show with Jay Leno," and "The Dr. Oz Show." Harper is certified with the American Fitness Training of Athletics and with Aerobics and Fitness Association of America. To find out more please go to www.mytrainerbob.com.

About "The Biggest Loser"

"The Biggest Loser" airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. "The Biggest Loser" is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.

Beyond the U.S. where more than 100 episodes of the show have aired, "The Biggest Loser" has become a worldwide hit appearing in over 90 countries and produced in 28 countries. Since its debut in 2004, "The Biggest Loser" has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, from Rodale, "The Biggest Loser" consumer products program has generated over $150 million in spending, with presence at more than 25,000 major retailers to date. The program currently features a wide variety of health and fitness products including The Biggest Loser video game for Wii and Nintendo DS & DSi, The Biggest Loser Resort at Fitness Ridge, which is a full-service, destination health & fitness spa, The Biggest Loser Meal Plan, a New York Times best-selling books series, a best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and several other health and lifestyle based products. "The Biggest Loser" was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50.

About Life Journeys

Life Journeys works with corporations and companies to create customized, one-of a-kind travel events in unique locations around the world. Life Journey productions brings together an array of well-known speakers and best-selling authors as well as radio and television personalities that inspire, motivate, educate and empower the minds and spirits of their audience. The company has over 25 years of expertise in the travel and production industries and has spent a decade providing audiences with unique event experiences on board cruise ships and at resort locations worldwide. www.lifejourneys.net

About Celebrity Cruises

Celebrity Cruises' iconic "X" is the mark of the world's top-rated premium cruise line, with spacious, stylish interiors; dining experiences elevated to an art form; personalized service, with a guest-to-staff ratio of nearly 2:1; unexpected, trendsetting onboard activities, all designed to provide an unmatchable experience for vacationers' precious time. Celebrity sails to Alaska, Australia/New Zealand, Bermuda, California, Canada/New England, the Caribbean, Europe, Hawaii, the Pacific Coast, Panama Canal, South America, and year-round in the Galapagos Islands. Celebrity also offers immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. One of the fastest-growing major cruise lines, Celebrity's fleet currently consists of nine ships, with two additional Solstice Class ships scheduled to join the fleet: Celebrity Silhouette in July 2011, and Celebrity Reflection in Fall 2012. For more information, call your travel agent, dial 1-800-437-3111 or visit www.celebritycruises.com.

About NBCUniversal Television, DVD, Music and Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com .

About Reveille

Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies. A leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, Reveille is also a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including "Master Chef," "The Biggest Loser," "The Office," "The Buried Life," "Ugly Betty," The Tudors," "Tabitha's Salon Takeover," "Shear Genius," and "Parental Control." Reveille has partnerships with both Microsoft and Yahoo! to develop original online series for brands. Web series include "Fit to Boom" for Subway, "It's Everybody's Business with Jack and Suzy Welch" for Microsoft, "Who Knew?" for Toyota and "Real Makeover" for Walmart. Recent television series include Paula Abdul's highly anticipated return to television with "Live to Dance" on CBS as well as Lifetime Television's "One Born Every Minute," chronicling the compelling daily stories of a bustling maternity ward, which recently premiered. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries.

  [march 2011]  


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