or


[03/28/11 - 08:05 AM]
Nickelodeon and Common Sense Media Partner on Digital Citizenship and Anti-Bullying Campaign
The campaign will include PSAs featuring the stars from Nickelodeon's hit live-action series, including "iCarly's" Miranda Cosgrove and Nathan Kress.

[via press release from Nickelodeon]

COMMON SENSE MEDIA PARTNERS WITH NICKELODEON'S THE BIG HELP ON DIGITAL CITIZENSHIP AND ANTI-BULLYING CAMPAIGN

Teen Sensation and iCarly's Miranda Cosgrove Along with Co-Star Nathan Kress Join Nick Stars from True Jackson, VP and The Troop in Multimedia Initiative for Kids Encouraging Mutual Respect and Online Safety

San Francisco, Calif. and New York - March 28, 2011 - Common Sense Media, the national organization dedicated to improving the lives of kids and families by helping them thrive in a world of media and technology, today announced a partnership with Nickelodeon on a digital citizenship and anti-bullying campaign designed to provide kids with tools to help them practice responsible digital behavior.

As part of Nickelodeon's The Big Help, a long-term effort to connect kids to issues and information important in their lives, the multiplatform, interactive initiative will include a website that will highlight Common Sense Media's digital citizenship and anti-bullying advice - Common Sense's "Rules of the Road" - to help kids practice safe and responsible online and mobile behavior.

The campaign will also include PSAs featuring the stars from Nickelodeon's hit live-action series, including iCarly's Miranda Cosgrove and Nathan Kress, who will share tips developed from Common Sense Media's groundbreaking digital citizenship curriculum for avoiding and reporting cyberbullying. True Jackson, VP's Ashley Argota and Gage Golightly from The Troop will appear in PSAs that will be featured on Nickelodeon channels and websites, including Nickelodeon, TeenNick and Nick.com. The first spot with Argota and Golightly will begin airing on March 28.

"Today's kids connect, create, and collaborate through media. But it's extremely important for them to reflect on the implications of their online actions," said James Steyer, CEO and founder, Common Sense Media. "We need to empower our kids to think critically about how they interact with others in their online and mobile lives, and help them make responsible decisions. We're thrilled to partner with Nickelodeon on this campaign. It's a wonderful opportunity for us to provide kids directly with the tools and tips they need to be smart, creative, and respectful digital citizens."

"Kids are interacting with digital media every day. It is second nature to them and an important part of their lives," said Marva Smalls, executive vice president of public affairs, Nickelodeon Kids and Family Group. "Nickelodeon provides kids with information to help them have engaging, entertaining and healthy experiences online. By partnering with Common Sense, we will help young people simplify and improve their digital communications."

Nickelodeon will be presenting the digital citizenship and anti-bullying campaign as part of The Big Help pro-social initiative, empowering kids to take positive action on issues that impact their world by giving them the tools to do it. In the PSAs, Nickelodeon's live-action stars will speak directly to kids about the importance of showing mutual respect for people when communicating on all digital platforms. They also will talk about online safety and urge kids to use "common sense" through tips on protecting their privacy and identity online.

At Nick.com, The Big Help experience will also feature Common Sense Media's "Rules of the Road" videos and lessons, including an anti-bullying quiz and other interactive content. Kids who participate in the campaign will receive digital rewards for their Nick.com avatars. Nickelodeon's ParentsConnect.com will also be a part of this initiative with a special "Rules of the Road" section and a discussion board. The interactive website is launching with the PSAs on March 28, 2011.

Common Sense Media and Nickelodeon are collaborating on all aspects of the long-term anti-bullying and digital citizenship campaign, including an additional microsite that will be developed by Common Sense later this year.

To view the PSAs and connect with the new anti-bullying and digital citizenship campaign from Common Sense Media and Nickelodeon, visit http://www.nick.com/thebighelp and click on the Digital Citizenship hub tab. For more information about Common Sense Media's parent and classroom education programs, visit www.commonsense.org/educators.

About Common Sense Media

Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to: www.commonsense.org.

About Nickelodeon

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [march 2011]  
S
M
T
W
T
F
S
  


· ICARLY (NICKELODEON)
· TROOP, THE (NICKTOONS)
· TRUE JACKSON, VP (NICKELODEON)





[02/23/18 - 11:14 PM]
Development Update: Friday, February 23
Updates include: Roselyn Sanchez checks into ABC's "Grand Hotel"; Sarah Jeffery latest cast in The CW's "Charmed" reboot; and John Larroquette signs onto ABC's "Three Rivers."

[02/23/18 - 04:40 PM]
Video: First-Look of John Legend Rehearsing from "Jesus Christ Superstar Live in Concert"
The production will air live Easter Sunday, April 1 at 8 pm ET/PT in front of a large audience at the Marcy Armory in Williamsburg, Brooklyn, New York.

[02/23/18 - 02:01 PM]
NBC Tops Other Broadcast Networks Combined in Primetime for 32nd Consecutive Olympic Night
NBC further spins the numbers for Thursday, February 22.

[02/23/18 - 01:52 PM]
18.1 Million Viewers Watch Daytona 500 on FOX
FOX Sports further spins the numbers for Sunday, February 18.

[02/23/18 - 01:01 PM]
Video: Syfy's "The Expanse" Reveals Season 3 Premiere Date and Trailer
Picking up immediately following the emotional and suspenseful second season finale, the 13-episode third season finds Earth, Mars and The Belt at war, with each competing entity vying for control.

[02/23/18 - 11:08 AM]
"Paterno" Debuts Saturday, April 7 on HBO
Starring Al Pacino in the title role, the drama centers on Penn State's Joe Paterno in the aftermath of the Jerry Sandusky sexual abuse scandal.

[02/23/18 - 10:18 AM]
Starz Original Series "Vida" Showrunner and Executive Producer Tanya Saracho Inks Exclusive Multi-Year Deal with Starz
Under the pact, Saracho will develop new projects for the network and continue as showrunner and executive producer on "Vida."

[02/23/18 - 10:05 AM]
Paramount Network's "Bar Rescue" Returns for Season Six on Sunday, March 11
"Bar Rescue" returns with all new episodes featuring bar owners across the US looking for one more chance at success.

[02/23/18 - 10:00 AM]
Netflix and Constantin Film Announce the Start of Production of "Polar"
Mads Mikkelsen, Vanessa Hudgens, Katheryn Winnick and Matt Lucas star in the film.

[02/23/18 - 09:31 AM]
Video: Take a Behind-the-Scenes Look at the Making of "Everything Sucks!"
The footage was shot entirely on handheld video cameras by the cast during production.

[02/23/18 - 08:31 AM]
Disney Channel Greenlights "Amphibia" and "The Owl House"
The network has also ordered a season four pickup for Disney TVA's Annie Award-nominated "Star vs. The Forces of Evil" from creator Daron Nefcy.

[02/23/18 - 08:30 AM]
Thursday's Broadcast Ratings: NBC Holds Onto Top Spot with Winter Olympics
The Peacock continues its streak among total viewers and adults 18-49.

[02/23/18 - 08:24 AM]
Maxine Peake & Brian Gleeson Join Desiree Akhavan in "The Bisexual"
The six-part series will be made available via Hulu in the United States.

[02/23/18 - 08:02 AM]
Video: Netflix Unleashes the "Queer Eye" Fab Five on One of Their Own!
The Fab 5 from "Queer Eye" took Netflix's Los Angeles headquarters by storm, making over their IT department known as the NERDS.

[02/23/18 - 05:01 AM]
90th Oscars(R) Performers Announced
Gael GarcĂ­a Bernal, Mary J. Blige, Andra Day, Natalia Lafourcade, Miguel, Keala Settle, Sufjan Stevens and Oscar winner Common will perform this year's nominated songs at the 90th Oscars ceremony.