or


[03/28/11 - 08:05 AM]
Nickelodeon and Common Sense Media Partner on Digital Citizenship and Anti-Bullying Campaign
The campaign will include PSAs featuring the stars from Nickelodeon's hit live-action series, including "iCarly's" Miranda Cosgrove and Nathan Kress.

[via press release from Nickelodeon]

COMMON SENSE MEDIA PARTNERS WITH NICKELODEON'S THE BIG HELP ON DIGITAL CITIZENSHIP AND ANTI-BULLYING CAMPAIGN

Teen Sensation and iCarly's Miranda Cosgrove Along with Co-Star Nathan Kress Join Nick Stars from True Jackson, VP and The Troop in Multimedia Initiative for Kids Encouraging Mutual Respect and Online Safety

San Francisco, Calif. and New York - March 28, 2011 - Common Sense Media, the national organization dedicated to improving the lives of kids and families by helping them thrive in a world of media and technology, today announced a partnership with Nickelodeon on a digital citizenship and anti-bullying campaign designed to provide kids with tools to help them practice responsible digital behavior.

As part of Nickelodeon's The Big Help, a long-term effort to connect kids to issues and information important in their lives, the multiplatform, interactive initiative will include a website that will highlight Common Sense Media's digital citizenship and anti-bullying advice - Common Sense's "Rules of the Road" - to help kids practice safe and responsible online and mobile behavior.

The campaign will also include PSAs featuring the stars from Nickelodeon's hit live-action series, including iCarly's Miranda Cosgrove and Nathan Kress, who will share tips developed from Common Sense Media's groundbreaking digital citizenship curriculum for avoiding and reporting cyberbullying. True Jackson, VP's Ashley Argota and Gage Golightly from The Troop will appear in PSAs that will be featured on Nickelodeon channels and websites, including Nickelodeon, TeenNick and Nick.com. The first spot with Argota and Golightly will begin airing on March 28.

"Today's kids connect, create, and collaborate through media. But it's extremely important for them to reflect on the implications of their online actions," said James Steyer, CEO and founder, Common Sense Media. "We need to empower our kids to think critically about how they interact with others in their online and mobile lives, and help them make responsible decisions. We're thrilled to partner with Nickelodeon on this campaign. It's a wonderful opportunity for us to provide kids directly with the tools and tips they need to be smart, creative, and respectful digital citizens."

"Kids are interacting with digital media every day. It is second nature to them and an important part of their lives," said Marva Smalls, executive vice president of public affairs, Nickelodeon Kids and Family Group. "Nickelodeon provides kids with information to help them have engaging, entertaining and healthy experiences online. By partnering with Common Sense, we will help young people simplify and improve their digital communications."

Nickelodeon will be presenting the digital citizenship and anti-bullying campaign as part of The Big Help pro-social initiative, empowering kids to take positive action on issues that impact their world by giving them the tools to do it. In the PSAs, Nickelodeon's live-action stars will speak directly to kids about the importance of showing mutual respect for people when communicating on all digital platforms. They also will talk about online safety and urge kids to use "common sense" through tips on protecting their privacy and identity online.

At Nick.com, The Big Help experience will also feature Common Sense Media's "Rules of the Road" videos and lessons, including an anti-bullying quiz and other interactive content. Kids who participate in the campaign will receive digital rewards for their Nick.com avatars. Nickelodeon's ParentsConnect.com will also be a part of this initiative with a special "Rules of the Road" section and a discussion board. The interactive website is launching with the PSAs on March 28, 2011.

Common Sense Media and Nickelodeon are collaborating on all aspects of the long-term anti-bullying and digital citizenship campaign, including an additional microsite that will be developed by Common Sense later this year.

To view the PSAs and connect with the new anti-bullying and digital citizenship campaign from Common Sense Media and Nickelodeon, visit http://www.nick.com/thebighelp and click on the Digital Citizenship hub tab. For more information about Common Sense Media's parent and classroom education programs, visit www.commonsense.org/educators.

About Common Sense Media

Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to: www.commonsense.org.

About Nickelodeon

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [march 2011]  
S
M
T
W
T
F
S
  


· ICARLY (NICKELODEON)
· TROOP, THE (NICKTOONS)
· TRUE JACKSON, VP (NICKELODEON)









[11/24/14 - 04:17 PM]
Gwen Stefani, Pharrell Williams Team Up to Perform "Spark the Fire"
Look for said performance on the two-hour Monday, December 1 telecast (8-10 p.m. ET/PT) of "The Voice."

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.

[11/24/14 - 03:13 PM]
VH1 to Air "T.I. & Tiny: The Family Hustle Thanksgiving Special," November 25th at 9PM
Atlanta's favorite family knows they have a lot to be thankful for so this Thanksgiving they get in the spirit by giving back.

[11/24/14 - 03:02 PM]
Discovery's "Gold Rush" Remains #1 Program on All of Television Among Men 18-49
Discovery spins the numbers for Friday, November 21.

[11/24/14 - 02:56 PM]
Lifetime(R) Debuts New Competition Docuseries "Child Genius" on Tuesday, January 6, 2015, at 10pm ET/PT
In cooperation with American Mensa, the competition takes place over eight weeks and tests the nation's brightest young minds on their knowledge.

[11/24/14 - 02:35 PM]
Kenny Chesney to Receive Groundbreaker Award at the "American Country Countdown Awards," Airing Live Monday, Dec. 15, on FOX
It recognizes trailblazing in the realm of concerts, musical accomplishment, creative innovation and connecting with fans across the United States.

[11/24/14 - 01:00 PM]
Live Like "Empire's" Lucious Lyon by Entering FOX's "Run 'Empire' for a Day" Sweepstakes at FOX.Com/EmpireSweepstakes
The lucky sweepstakes winner, along with an entourage of his/her five closest friends, will be awarded a once-in-a-lifetime opportunity to travel in style to Los Angeles, where they will receive the ultimate star treatment.

[11/24/14 - 12:50 PM]
Miley Cyrus, Channing Tatum and Additional Talent Added to "FOX's Cause for Paws: An All-Star Dog Spectacular" Airing Thanksgiving Night on FOX
Kaley Cuoco, Queen Latifah, Gavin DeGraw, Wayne Brady and Roselyn Sanchez are also on tap for the two-hour special.

[11/24/14 - 12:31 PM]
SEC Network to Simulcast Iron Bowl with Finebaum Viewing Option; Airs SEC Nation live from the Egg Bowl
Both the Iron Bowl (No. 14 Auburn at No. 1 Alabama) and the Egg Bowl (No. 4 Mississippi State at No. 8 Ole Miss) match a Top 15 team facing an in-state rival currently ranked in the Top Four of the College Football Playoff Rankings.

[11/24/14 - 12:30 PM]
Rachel McAdams, Taylor Kitsch and Kelly Reilly Join Colin Farrell and Vince Vaughn in HBO's "True Detective"
The eight-episode hour-long drama has begun production in California.

[11/24/14 - 12:22 PM]
Get Cozy This December with Three Returning Original Series on The Weather Channel
"Prospectors" and "Highway Thru Hell" return Sunday, December 7 while "Why Planes Crash" is due back on Monday, December 15.

[11/24/14 - 12:22 PM]
Showtime(R) to Marathon Current Seasons of Hit Series "Homeland" and "The Affair" Over Thanksgiving Weekend
Both series return with new episodes on Sunday, December 7 starting at 9:00/8:00c.

[11/24/14 - 12:05 PM]
David Dobkin Will Direct "Badlands" (WT) for AMC
Plus: Emily Beecham, Sarah Bolger and Oliver Stark have joined the cast as series regulars.

[11/24/14 - 12:03 PM]
"Regarding Susan Sontag," An Illuminating Portrait of the Provocative 20th-Century Thinker, Debuts Dec. 8 on HBO
A complex person, Sontag fiercely guarded her privacy, despite her boldness in the literary world.

[11/24/14 - 11:51 AM]
MTV Is Crossing Over This Tuesday with the "'Girl Code' to 'Awkward' and 'Faking It'" Special Airing Tuesday, November 25 at 11:00 P.M. ET/PT
"Awkward" season five and the second half of "Faking It" season two will return in 2015.