or


[04/04/11 - 09:39 AM]
Animal Planet and GlobalGiving Join Forces to Maximize Fundraising for the Network's Charitable Giving Initiative - R.O.A.R.
The network's non-profit initiative stands for Reach Out. Act. Respond.

[via press release from Animal Planet]

ANIMAL PLANET AND GLOBALGIVING JOIN FORCES TO MAXIMIZE FUNDRAISING FOR THE NETWORK'S CHARITABLE GIVING INITIATIVE - R.O.A.R.

New Partnership Gives Consumers and Viewers the Opportunity to Support Leading Animal Organizations and Their Key Programs

(Silver Spring, MD) - Animal Planet and GlobalGiving are working together to increase fundraising opportunities for participants in the network's non-profit initiative, R.O.A.R., which stands for Reach Out. Act. Respond. This new partnership allows participating R.O.A.R. charities to raise additional funds online from consumers while also continuing to receive donations through the sale of Animal Planet's consumer products. Participating organizations include: American Humane Association, Earthwatch Institute, the Jane Goodall Institute, National Wildlife Federation, the Petfinder.com Foundation, South Shore Natural Science Center, Villalobos Rescue Center and Australia Zoo Wildlife Warriors Worldwide. Beginning this fall, Animal Planet will enhance its partnership with GlobalGiving by developing a matching campaign during which consumer donations will be matched dollar for dollar from the sale of Animal Planet licensed products. To donate to R.O.A.R. charities and read more about the specific projects, consumers can visit www.globalgiving.org/ROAR. To read more about the initiative, consumers can visit www.animalplanet.com/roar.

The R.O.A.R. partners benefitting from this new donation platform help wild and domestic animals in the U.S. and abroad. Consumers will have the opportunity to donate to the R.O.A.R. Fund, which will be divided evenly among all of the R.O.A.R. partners, or contribute to projects individually. Projects range from helping homeless dogs, to protecting wild chimpanzees, to supporting animal emergency responders, to adopting a wildlife acre. The partnership will also allow Animal Planet to mobilize its supporters around timely issues impacting animals and the environment such as the crisis in Japan. Consumers interested in helping animals affected by this recent disaster can donate to the American Humane Association's Red Star Animal Emergency Services Program.

"Animal Planet is excited that our partnership with GlobalGiving gives us a chance to engage and activate our viewers to act on behalf of animals in a direct and meaningful way," says Victoria Lowell, senior vice president of marketing and operations for Animal Planet Media. "Our hope is that together with consumers we will help R.O.A.R. charities meet their goals and further the great work they are doing to improve the world for animals."

Established in 2006, Animal Planet's R.O.A.R, is a key Discovery Impact nonprofit initiative dedicated to improving the lives of animals in our communities and in the wild. The campaign aligns Animal Planet with a powerful roster of leading animal and environmental organizations. Animal Planet licensees contribute a portion of their sales to R.O.A.R with the intention of giving something back to the animals that the network celebrates daily. The Animal Planet consumer products program includes pet products and lifestyle products from apparel to toys to home d�cor. Products span across all channels of distribution from mass to specialty. To see some of the Animal Planet R.O.A.R. products, consumers can visit http://animal.discovery.com/in-stores-now/ and look for the R.O.A.R. Contributor notation.

About Animal Planet Media Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCAB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.

About GlobalGiving GlobalGiving (www.globalgiving.org) enables individuals and organizations to find and direct funds to high-impact, grassroots projects. By aggregating many donors, GlobalGiving is creating a new source of funding for people with innovative solutions to challenging world issues. Corporate partners include Pepsi, Discovery Communications, Gap, Inc., Ford Motor Company, and Nike, among others. In addition, major funding partners include Omidyar Network, the Hewlett Foundation, and Sall Family Foundation. To date the GlobalGiving community has made over $40 million in contributions to more than 3,800 projects around the world.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/17/18 - 02:01 PM]
Warning: This May Make You Cry - "Orange Is the New Black" - The Final Season, 2019
Netflix revealed the news on social media this afternoon.

[10/17/18 - 02:00 PM]
Joshua Bassett Lands the Lead Role in "High School Musical: The Musical"
The series for Disney's upcoming direct-to-consumer streaming service will be filmed in Salt Lake City, Utah, in a single camera documentary style.

[10/17/18 - 12:30 PM]
ABC Gives a Full-Season Order to Hit New Comedy "Single Parents"
On average through its first three episodes, the ABC freshman comedy is drawing an audience of 5.6 million viewers and is delivering a 1.6/7 in Adults 18-49.

[10/17/18 - 10:32 AM]
"People Magazine: Sexiest Chef Alive" to Be Revealed in Primetime Special on Food Network
Host Jess Cagle gives viewers an up-close look at 10 rising culinary stars who are in the running for the title.

[10/17/18 - 10:14 AM]
Netflix Announces Multi-Generational Live Action Family Comedy Series "Family Reunion," Co-Starring Loretta Devine and Tia Mowry
In the Netflix original series, Mowry plays Cocoa McKellan, a free spirited mother from Seattle.

[10/17/18 - 09:30 AM]
Season Five of Disney Junior's Groundbreaking Animated Series "Doc McStuffins" Premieres Friday, Oct. 26, on Disney Channel
The new season will bring the series to a total of more than 150 episodes, shorts and specials.

[10/17/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Holds Off Demo Push by ABC Debuts
The Alphabet's premiere of "The Conners" leads all programs last night among adults 18-49.

[10/17/18 - 08:11 AM]
Reclaimed Materials Get New Life in DIY Network Series "Heritage Hunters"
San Francisco-based salvage expert Michael "Bug" Deakin and his team of craftsmen hunt for history-rich materials to repurpose into timeless pieces for clients' homes.

[10/17/18 - 07:32 AM]
Garth Brooks to Premiere His New Television Special, "Garth: Live at Notre Dame!" Dec. 2 on CBS
The special will capture Brooks while he performs the first live concert ever held at the legendary Notre Dame Stadium, at the University of Notre Dame in Notre Dame, Indiana, on Saturday, October 20.

[10/17/18 - 07:16 AM]
Investigation Discovery's Hit Series "People Magazine Investigates" Returns for a Thrilling Third Season
Returning Monday, November 5, the 15-episode season takes viewers to the epicenter of America's most compelling crimes.

[10/17/18 - 06:55 AM]
MTV to Honor Janet Jackson as 2018 "Global Icon" at "MTV EMAs" Airing Worldwide on November 4
Jackson will perform a medley of her greatest hits including her recent smash single, "Made for Now."

[10/17/18 - 06:32 AM]
Video: "Patriot Act with Hasan Minhaj" - Studio Spot - Netflix
In a never before seen sneak peek of the weekly topical show, Minhaj treated viewers via Instagram to a hint of the show's high tech, interactive set.

[10/17/18 - 06:17 AM]
"Elite" Has Been Renewed for Season 2!
The streaming service announced said pick-up via social media this morning.

[10/17/18 - 06:00 AM]
CBS to Premiere "The World's Best" Immediately Following CBS Sports Broadcast of "Super Bowl LIII"
James Corden hosts the series, with Drew Barrymore, RuPaul Charles and Faith Hill as the three American judges.

[10/17/18 - 12:46 AM]
MTV Studios and Facebook Watch Join Forces to Reimagine MTV's "The Real World" Around the World with Three All New Seasons
Drawing on Facebook's global platform, the new seasons will be native productions in Mexico, Thailand and the United States, respectively, to explore friendship, and the cultural and social environment in each.