or


[04/05/11 - 06:48 AM]
USA Creates Industry-First Entertainment Check-In App on Android
The new initiative includes a first-ever Android and iOS (iPhone and iPad) app that incorporates a complete social television experience.

[via press release from USA]

USA NETWORK CONTINUES TO INNOVATE WITH INDUSTRY-FIRST ENTERTAINMENT CHECK-IN APP ON ANDROID

No. 1 Cable Network Puts Competitors to the Ropes with New Second-Screen, Social TV Experience for Highly- Anticipated Reality Competition Series, WWE TOUGH ENOUGH

NEW YORK, NEW YORK - April 5, 2011 - USA Network today announced a comprehensive, second-screen approach to accompany its upcoming reality competition series, WWE TOUGH ENOUGH. The new initiative includes a first-ever Android and iOS (iPhone and iPad) app that incorporates a complete social television experience, including sharing through USA's proprietary chatter platform for instant communications, an affinity rewards program and connectivity with Facebook. The app acts like a social entertainment check-in service, while connecting fans to social and mobile features that enable them to not only interact with each other, but for the first time, with show participants, via Android or iOS devices. This enables fans more ways than ever to collect points for interacting with their favorite shows, which they can use to unlock exclusive content or redeem them towards virtual and real goods.

"Our digital team is truly taking the competition to the mats with USA's new series. Our second-screen app experience provides us the opportunity to engage with fans in real-time around a franchise they love," said Jesse Redniss, vice president of digital, USA Network.

Through the course of the show, fans will be able to seamlessly check-in to unlock exclusive WWE TOUGH ENOUGH content, and be linked with USA's affinity rewards program, Tough Club. Members will be able to rack up Tough Club Points via the show's website or remotely on their mobile devices. While accruing points and interacting with content, fans will also be able to share their favorite show moments and chat with other fans through the WWE TOUGH ENOUGH chatter feature at www.wwetoughenough.com.

Starting with the first episode of WWE TOUGH ENOUGH, Tough Club users will be able to begin accessing exclusive content by inputting keywords that will be promoted in-show, online and via various Tough Enough destinations. The keywords will unlock hidden treasures, such as videos, photos and more through the new Android and iOS apps. Fans will also have access to social platform features that will allow users to keep friends abreast of their actions, before, during and after the program in a real-time experience.

The app was designed by USA and developed in conjunction with Digitaria (www.digitaria.com) the San Diego based digital strategy, design, technology and marketing company.

WWE TOUGH ENOUGH is USA's new reality competition series hosted by WWE Legend Stone Cold Steve Austin and includes 14 contestants (including Miss USA Rima Fakih) competing to become the next WWE Superstar, under the guidance of trainers such as WWE Legends Booker T and Trish Stratus. WWE TOUGH ENOUGH premieres the night after Wrestlemania XXVII, Monday, April 4, immediately following Raw at 11:05/10:05c, then moves to its regular timeslot, Mondays at 8/7c starting April 11.

To become a member of Character Reward's Tough Club and see the new features, please visit www.toughenough.com.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2011]  
S
M
T
W
T
F
S
     


· WWE TOUGH ENOUGH (USA)





[07/21/17 - 06:58 PM]
Video: Netflix Brings "Marvel's The Defenders" to San Diego Comic Con and Releases New Trailer
Plus: "Marvel's Iron Fist" to return for a second season.

[07/21/17 - 06:46 PM]
Two-Hour Season Five Premiere of History's Hit Drama Series "Vikings" Airs Wednesday, November 29 at 9 PM ET/PT
An exclusive trailer of the new season was unveiled during the "Vikings" cast panel this evening at Comic-Con.

[07/21/17 - 06:26 PM]
Video: Catch Up on Thursday's "Ghosted" & "The Exorcist" Highlights
FOX releases an assortment of videos from today's San Diego Comic-Con offerings.

[07/21/17 - 06:16 PM]
"Archer" Headed to "Danger Island" For Its Ninth Season
The ninth season of "Archer" will premiere on FXX in 2018.

[07/21/17 - 05:45 PM]
Starz Surprises "Outlander" Fans with World Premiere of Season Three at San Diego Comic-Con
The network also released a new video recap, highlighting footage from Seasons One and Two of "Outlander."

[07/21/17 - 04:54 PM]
Video: Watch the New Trailer for "The Gifted" That Just Screened at San Diego Comic-Con
FOX's much-ballyhooed drama premieres Monday, October 2.

[07/21/17 - 04:52 PM]
Video: "The 100" Comic-Con 2017 Video
The series debuted an exclusive highlight reel recounting all the action and drama from season four.

[07/21/17 - 04:51 PM]
"The Big Bang Theory" Giveaway to Benefit STEM Education
Warner Bros. Television will donate $10,000 to the show's Scholarship Endowment at UCLA if they can generate more than 10,000 likes and retweets.

[07/21/17 - 04:15 PM]
Video: "Preacher" Season 2 Official Comic-Con Trailer
Get a glimpse into the absurdly twisted, action-packed thrill ride that is "Preacher" in the official Season 2 trailer.

[07/21/17 - 02:21 PM]
Video: "Psych: The Movie" Gives Psych-O's the Ultimate Summer Surprise at San Diego Comic-Con
Watch Shawn Spencer and Gus Burton share their journey to get back into "Psych" shape for "Psych: The Movie."

[07/21/17 - 12:45 PM]
Video: "The Walking Dead" Season 8 Official Comic-Con Trailer
Don't miss the Season 8 premiere Sunday, October 22 on AMC.

[07/21/17 - 12:31 PM]
"Young Justice: Outsiders" New Character Looks - and New Character
The new season will be coming soon to the DC-branded digital service.

[07/21/17 - 12:30 PM]
Video: "iZombie" Comic-Con 2017 Video & A Message from Robert Knepper
Robert Knepper announced at Comic-Con that he'll be joining the cast full time as a series regular in the upcoming season.

[07/21/17 - 12:20 PM]
Cartoon Network Presents "Steven Universe" at San Diego Comic-Con
Check out the first official gameplay trailer for "Save the Light," the upcoming console RPG from the imaginative world of Cartoon Network's hit series.

[07/21/17 - 11:55 AM]
Video: "Fear the Walking Dead" Season 3 Official Comic-Con Trailer
See what's to come in the second half of Season 3 before it returns on Sunday, September 10 on AMC.