or


[04/05/11 - 06:48 AM]
USA Creates Industry-First Entertainment Check-In App on Android
The new initiative includes a first-ever Android and iOS (iPhone and iPad) app that incorporates a complete social television experience.

[via press release from USA]

USA NETWORK CONTINUES TO INNOVATE WITH INDUSTRY-FIRST ENTERTAINMENT CHECK-IN APP ON ANDROID

No. 1 Cable Network Puts Competitors to the Ropes with New Second-Screen, Social TV Experience for Highly- Anticipated Reality Competition Series, WWE TOUGH ENOUGH

NEW YORK, NEW YORK - April 5, 2011 - USA Network today announced a comprehensive, second-screen approach to accompany its upcoming reality competition series, WWE TOUGH ENOUGH. The new initiative includes a first-ever Android and iOS (iPhone and iPad) app that incorporates a complete social television experience, including sharing through USA's proprietary chatter platform for instant communications, an affinity rewards program and connectivity with Facebook. The app acts like a social entertainment check-in service, while connecting fans to social and mobile features that enable them to not only interact with each other, but for the first time, with show participants, via Android or iOS devices. This enables fans more ways than ever to collect points for interacting with their favorite shows, which they can use to unlock exclusive content or redeem them towards virtual and real goods.

"Our digital team is truly taking the competition to the mats with USA's new series. Our second-screen app experience provides us the opportunity to engage with fans in real-time around a franchise they love," said Jesse Redniss, vice president of digital, USA Network.

Through the course of the show, fans will be able to seamlessly check-in to unlock exclusive WWE TOUGH ENOUGH content, and be linked with USA's affinity rewards program, Tough Club. Members will be able to rack up Tough Club Points via the show's website or remotely on their mobile devices. While accruing points and interacting with content, fans will also be able to share their favorite show moments and chat with other fans through the WWE TOUGH ENOUGH chatter feature at www.wwetoughenough.com.

Starting with the first episode of WWE TOUGH ENOUGH, Tough Club users will be able to begin accessing exclusive content by inputting keywords that will be promoted in-show, online and via various Tough Enough destinations. The keywords will unlock hidden treasures, such as videos, photos and more through the new Android and iOS apps. Fans will also have access to social platform features that will allow users to keep friends abreast of their actions, before, during and after the program in a real-time experience.

The app was designed by USA and developed in conjunction with Digitaria (www.digitaria.com) the San Diego based digital strategy, design, technology and marketing company.

WWE TOUGH ENOUGH is USA's new reality competition series hosted by WWE Legend Stone Cold Steve Austin and includes 14 contestants (including Miss USA Rima Fakih) competing to become the next WWE Superstar, under the guidance of trainers such as WWE Legends Booker T and Trish Stratus. WWE TOUGH ENOUGH premieres the night after Wrestlemania XXVII, Monday, April 4, immediately following Raw at 11:05/10:05c, then moves to its regular timeslot, Mondays at 8/7c starting April 11.

To become a member of Character Reward's Tough Club and see the new features, please visit www.toughenough.com.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2011]  
S
M
T
W
T
F
S
     


· WWE TOUGH ENOUGH (USA)





[01/20/17 - 03:14 PM]
Disney Channel Debuts Season Two of "Stuck in the Middle" with a Family Movie Event "Stuck in the Waterpark - The Movie," on February 3
The telecast will be preceded by family favorites "Despicable Me" and Disney Pixar's "Monsters University."

[01/20/17 - 02:59 PM]
Amazon Original Series "Patriot" to Screen at Berlin Film Festival, Berlinale
Michael Dorman, Terry O'Quinn, Kurtwood Smith and Michael Chernus star in the drama, the full season of which rolls out on the streaming service February 24.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 10:31 AM]
Ray Diaz Joins Cast of TV Land's "Lopez" as Series Regular
The series returns for its second season on Wednesday, March 29 at 10:30/9:30c.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/20/17 - 07:58 AM]
History Teams with Travis Fimmel for Scripted Anthology Series in Development from A+E Studios, Atlas Entertainment and Imperative Entertainment
The scripted anthology series tells the stories of Wyatt Earp and other iconic sinners and anti-heroes throughout history.

[01/20/17 - 07:33 AM]
"We Make the Terror" - Season Five of "House of Cards" to Premiere May 30
Netflix made said announcement via Twitter this morning.

[01/20/17 - 06:33 AM]
Amazon Studios Sets May 12 as Premiere Date for "I Love Dick"
The series will also be presented at the Sundance Film Festival on Monday, January 23.

[01/20/17 - 06:30 AM]
Ten-Time Grammy(R) Award Winner and Current Nominee Adele to Perform on "The 59th Annual Grammy Awards(R)" Feb. 12
She will perform a song from her Grammy-nominated album, 25, marking the fourth time she takes the Grammy stage.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 01:18 PM]
Amazon Original Series "Sneaky Pete" Renewed for Season Two
The series was the second most streamed original scripted series on an opening day, behind "The Man in the High Castle."

[01/19/17 - 12:29 PM]
Catch Up with Past MVPs in "Puppy Bowl: Where Are They Now?" New Date - Friday, January 27
The one-hour special was previously slated to air tomorrow night on the cable channel.

[01/19/17 - 12:24 PM]
Roel Reine to Direct "Marvel's The Inhumans"
The series, produced in conjunction with ABC Studios and filmed entirely with IMAX digital cameras, will run worldwide exclusively in IMAX for two weeks at the beginning of September 2017.

[01/19/17 - 11:52 AM]
Food Network Orders Seconds of "Ginormous Food"
The series features comedian and food fanatic Josh Denny as he travels the country tasting the greatest and biggest dishes, while learning about the amazing stories and people behind them.

[01/19/17 - 11:46 AM]
A&E Network's Emmy-Nominated Series "Cold Case Files" Gets a Reboot Narrated by Danny Glover
The return of "Cold Case Files" will explore compelling new cases that have gone cold for years and chronicle the journeys of the detectives who reopened them.