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[04/12/11 - 07:59 AM]
HBO Employs Innovative Scheduling Strategy for Launch of Eagerly Awaited Series "Game of Thrones"
The first episode will be spotlighted on six HBO channels simultaneously the day after its April 17 debut.

[via press release from HBO]

HBO EMPLOYS INNOVATIVE SCHEDULING STRATEGY FOR LAUNCH OF EAGERLY AWAITED SERIES "GAME OF THRONES"

NEW YORK, April 12, 2011 - The launch of the new HBO series GAME OF THRONES will be supported by an innovative scheduling strategy designed to guarantee maximum exposure for this eagerly awaited show.

After its debut on the main HBO channel on Sunday, April 17 (9:00-10:05 p.m. ET/PT), which will be followed by back-to-back encore plays at 10:05 p.m. and 11:15 p.m., the first episode of GAME OF THRONES will be spotlighted on six HBO channels simultaneously the next day.

On Monday, April 18, GAME OF THRONES can be seen at 9:00 p.m. on HBO, HBO2, HBO Signature, HBO Comedy, HBO Zone and HBO Latino. In addition, HBO2 will present the episode three times back-to-back that evening, at 9:00 p.m. 10:05 p.m. and 11:15 p.m.

Based on the bestselling fantasy book series "A Song of Ice and Fire," by George R.R. Martin, GAME OF THRONES is executive produced by David Benioff and D.B. Weiss; co-executive producers, Carolyn Strauss, Guymon Casady, Vince Gerardis, Ralph Vicinanza and George R.R. Martin; producers, Mark Huffam and Frank Doelger.





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· GAME OF THRONES (HBO)









[04/20/15 - 02:56 PM]
Video: Pastor Buddy Wishes You A Happy 420
Watch TV Land's new promo for its upcoming Michael Rosenbaum-led series "Impastor."

[04/20/15 - 02:10 PM]
CBS Pushes "Stalker" Return Up to Monday, April 27 at 9:00/8:00c
The freshman drama was previous scheduled to resume the following Monday, May 4.

[04/20/15 - 02:09 PM]
CBS to Keep "Mom" at 9:00/8:00c on Thursdays for Remainder of Season
The series had been airing in said time period for the past two weeks.

[04/20/15 - 01:38 PM]
FOX Sports Goes on the Clock with Multi-Platform, NFL Draft Special
Coverage is also available to all users through FOX Sports GO, the app that provides live-streaming video of FOX Sports content, as well as on FOXSports.com.

[04/20/15 - 01:20 PM]
ESPN Statement on SEC Network Analyst Tim Tebow
"We appreciate Tim's contributions to the launch of SEC Network and wish him all the best as he pursues his NFL dream," said the network.

[04/20/15 - 11:31 AM]
ABC Family Has Cast Dominic Sherwood as 'Jace Wayland,' The Male Lead for the Saga Series "Shadowhunters"
Narcissistic, and lethally gorgeous, Jace is a determined and expert Shadowhunter.

[04/20/15 - 10:55 AM]
"Live with Kelly and Michael" Travels to California for Disneyland Resort 60th Anniversary Diamond Celebration
Mariah Carey, Dwayne Johnson, Christina Aguilera and Jimmy Kimmel are among those scheduled for the weeklong stunt, airing May 18-22.

[04/20/15 - 10:39 AM]
Shawn Mendes, Sheppard & Tori Kelly Set to Perform at 2015 Radio Disney Music Awards
Also taking the RDMA stage are previously announced performers Nick Jonas, Becky G, R5, Sabrina Carpenter, Natalie La Rose and Fifth Harmony, and the show's superstar host, Zendaya.

[04/20/15 - 10:35 AM]
Live + 7 Day Ratings: Despite Easter Sunday Pre-Emptions, ABC Still Had 6 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of March 30-April 5.

[04/20/15 - 10:11 AM]
VH1's "Top 20 Countdown" Returns as "The 20" with New Host YouTube Star Shannon Coffey on Saturday, May 2, 2015 at 9AM ET/PT
Coffey brings her comedic wit to VH1 as the new host for the weekly two-hour program counting down the most popular videos of the week.

[04/20/15 - 10:03 AM]
Showtime(R) Offers Early Sampling for the Premieres of New Comedy "HAPPYish" and Psychological Thriller "Penny Dreadful" Across Multiple Platforms Now
Said offerings premiere Sunday, April 26 and Sunday, May 3, respectively, on the pay channel.

[04/20/15 - 09:52 AM]
The "50th Academy of Country Music Awards" Delivers Its Largest Audience Since 1998
CBS spins the numbers for Sunday, April 19.

[04/20/15 - 09:36 AM]
Rugged Adventurers Haul Critical Cargo Through the Untamed Wilderness, Making Their Living on the "Dead End Express"
National Geographic Channel's latest original series launches Thursday, May 7 at 10:00/9:00c.

[04/20/15 - 09:32 AM]
HBO Goes Green with Hit Web Comedy Series "High Maintenance," Co-Created and Written by Katja Blichfeld and Ben Sinclair, To Produce New Episodes Exclusively for HBO
The series stars Sinclair as "The Guy," a friendly pot dealer whose clients include an eccentric group of characters, revealing the dynamics of their lives.

[04/20/15 - 09:08 AM]
Live + 3 Day Ratings: ABC's "SHIELD" Emerges as the #1 Program in Tuesday's 9pm Hour in Adults 18-49
ABC further spins the numbers for Tuesday, April 14.