or


[04/12/11 - 08:02 AM]
The Style Network Announces New Initiative to Expand Hispanic Presence on the Network and Pursue "Latina Modern Mom" Viewers
The initiative includes two new pilots in development, "Single With 7" and "The Riveras."

[via press release from Style]

The Style Network Announces New Initiative to Expand Hispanic Presence on the Network and Pursue "Latina Modern Mom" Viewers

Comprehensive Research Study Highlights Remarkable Fit Between Aspirations of Hispanic Women 18-49 and Overall Mission of Style

Style Announces Two New Docu-Series in Development Featuring Hispanic Families

Los Angeles, CA, April 12, 2011 - The Style Network announces today a new comprehensive initiative aimed at pursuing acculturated Hispanic Women 18-49 viewers. The announcement comes on the heels of the network's comprehensive research study to learn more about this distinct demo, which indicates a strong correlation between the aspirations and qualities of this audience with the makeover programming that is at the heart of the Style brand. The "Latina Modern Mom" initiative includes new pilots in development, "Single With 7" and "The Riveras," as well as expanded casting calls for some of the network's popular existing franchises to feature more Hispanic families and women.

"The 'Latina Modern Mom' is a dynamic, smart, optimistic, vibrant woman - a perfect Style viewer," said Salaam Coleman Smith, President, The Style Network. "We are excited to announce this robust initiative to appeal to and connect with this important group of women who very much align with the network's brand."

Style recently completed an in-depth study of Women 18-49 that included an exploration of acculturated Hispanic women in the demo. The study found that they are nearly twice as likely as other women to say they follow the latest trends and are more likely to be focused on fashion and appearance, and to look for fashion information on TV. This group is also more intently focused on creativity and personal transformation, with three-quarters saying that "I am always trying to make my life better." These qualities largely parallel Style's transformational programming objectives, as well as the network's "Before Meets After" brand mantra. The research also supports that acculturated Hispanic women are highly people-focused, with friendships often spanning generations, and that that they are more interested than other groups in watching shows about parenting and family life on TV, which is also an important focus of Style's programming offerings.

As part of the new initiative, Style is developing two new series that have a targeted focus on the "Latina Modern Mom" audience. "Single With 7" is a powerful and inspiring reality family drama centered around 29-year-old Yesi Ortiz, an afternoon DJ at L.A.'s Power 106 FM radio. Yesi is much more than a DJ however - she is also "mom" to her seven nieces and nephews who were put into foster care when her sister was sent to prison. One by one, Yesi has gained legal custody of her family and is determined to keep them together at any cost, while also pursuing her own career goals and personal aspirations. Set in colorful Queens, NY, "The Riveras" is a docu-series that follows the playfully unfiltered lives a Puerto Rican family who own two neighborhood dance studios. While building their dream for future generations of the family to carry on, the Rivera sisters - Jorday, Daziann and Tiffany - must focus their efforts on mutual goals while also pursuing their individual passions and lives. Style also plans to expand the network's casting calls to actively pursue more Hispanic families and women across its core franchises such as "Clean House" and "How Do I Look?"

Hispanic households currently comprise 9% of Style's total household audience with some of the network's original series having a larger than average Hispanic audience, including "Kimora: Life in the Fab Lane" and "Whose Wedding Is It Anyway?"

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2011]  
S
M
T
W
T
F
S
     


· RIVERAS, THE (STYLE)
· SINGLE WITH 7 (STYLE)











[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:19 PM]
Chris Brown, Jodeci, Jeremih and More Confirmed to Take the Stage During "Soul Train Awards 2014"
Presenters Trey Songz, Boris Kodjoe, Laila Ali and Wolf Blitzer will join host Wendy Williams on stage at the Orleans Arena in Las Vegas on November 7, for a November 30 air date.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 01:28 PM]
VH1 and Spotify Partner to Crown "You Oughta Know Artist of the Year" at 2nd Annual "You Oughta Know Live in Concert" Event on Thursday, November 13 at 9 PM ET/PT on VH1
A Great Big World, Aloe Blacc, American Authors, Bleachers, CHVRCHES, Echosmith, KONGOS, Mary Lambert, Tove Lo, Vance Joy, and Sam Smith are among the class of 2014.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 12:09 PM]
The CW Announces Full Season Orders for "The Flash" and "Jane the Virgin"
"The Flash" debuted as the most-watched series premiere ever on The CW, scoring 6.1 million viewers in Live + 3 Day Nielsen ratings.

[10/21/14 - 11:55 AM]
FX Cancels "The Bridge" After Two Seasons
The network has released a statement indicating the series won't be returning.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:42 AM]
"Barbara Walters Presents: The 10 Most Fascinating People of 2014," Returns to ABC Primetime December 14, 9-11 PM ET
Oprah Winfrey, Neil Patrick Harris, Chelsea Handler and Scarlett Johansson are among those selected for the annual special.

[10/21/14 - 10:39 AM]
TLC Orders New Series Hosted by Roma Downey
The six-episode series will explore the stories of people who claim that they've experienced modern-day miracles, incredible twists of fate, and phenomena that logic and science cannot explain.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.