[04/12/11 - 08:02 AM]
The Style Network Announces New Initiative to Expand Hispanic Presence on the Network and Pursue "Latina Modern Mom" Viewers
The initiative includes two new pilots in development, "Single With 7" and "The Riveras."

[via press release from Style]

The Style Network Announces New Initiative to Expand Hispanic Presence on the Network and Pursue "Latina Modern Mom" Viewers

Comprehensive Research Study Highlights Remarkable Fit Between Aspirations of Hispanic Women 18-49 and Overall Mission of Style

Style Announces Two New Docu-Series in Development Featuring Hispanic Families

Los Angeles, CA, April 12, 2011 - The Style Network announces today a new comprehensive initiative aimed at pursuing acculturated Hispanic Women 18-49 viewers. The announcement comes on the heels of the network's comprehensive research study to learn more about this distinct demo, which indicates a strong correlation between the aspirations and qualities of this audience with the makeover programming that is at the heart of the Style brand. The "Latina Modern Mom" initiative includes new pilots in development, "Single With 7" and "The Riveras," as well as expanded casting calls for some of the network's popular existing franchises to feature more Hispanic families and women.

"The 'Latina Modern Mom' is a dynamic, smart, optimistic, vibrant woman - a perfect Style viewer," said Salaam Coleman Smith, President, The Style Network. "We are excited to announce this robust initiative to appeal to and connect with this important group of women who very much align with the network's brand."

Style recently completed an in-depth study of Women 18-49 that included an exploration of acculturated Hispanic women in the demo. The study found that they are nearly twice as likely as other women to say they follow the latest trends and are more likely to be focused on fashion and appearance, and to look for fashion information on TV. This group is also more intently focused on creativity and personal transformation, with three-quarters saying that "I am always trying to make my life better." These qualities largely parallel Style's transformational programming objectives, as well as the network's "Before Meets After" brand mantra. The research also supports that acculturated Hispanic women are highly people-focused, with friendships often spanning generations, and that that they are more interested than other groups in watching shows about parenting and family life on TV, which is also an important focus of Style's programming offerings.

As part of the new initiative, Style is developing two new series that have a targeted focus on the "Latina Modern Mom" audience. "Single With 7" is a powerful and inspiring reality family drama centered around 29-year-old Yesi Ortiz, an afternoon DJ at L.A.'s Power 106 FM radio. Yesi is much more than a DJ however - she is also "mom" to her seven nieces and nephews who were put into foster care when her sister was sent to prison. One by one, Yesi has gained legal custody of her family and is determined to keep them together at any cost, while also pursuing her own career goals and personal aspirations. Set in colorful Queens, NY, "The Riveras" is a docu-series that follows the playfully unfiltered lives a Puerto Rican family who own two neighborhood dance studios. While building their dream for future generations of the family to carry on, the Rivera sisters - Jorday, Daziann and Tiffany - must focus their efforts on mutual goals while also pursuing their individual passions and lives. Style also plans to expand the network's casting calls to actively pursue more Hispanic families and women across its core franchises such as "Clean House" and "How Do I Look?"

Hispanic households currently comprise 9% of Style's total household audience with some of the network's original series having a larger than average Hispanic audience, including "Kimora: Life in the Fab Lane" and "Whose Wedding Is It Anyway?"

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [april 2011]  


[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."