or


[04/12/11 - 08:02 AM]
The Style Network Announces New Initiative to Expand Hispanic Presence on the Network and Pursue "Latina Modern Mom" Viewers
The initiative includes two new pilots in development, "Single With 7" and "The Riveras."

[via press release from Style]

The Style Network Announces New Initiative to Expand Hispanic Presence on the Network and Pursue "Latina Modern Mom" Viewers

Comprehensive Research Study Highlights Remarkable Fit Between Aspirations of Hispanic Women 18-49 and Overall Mission of Style

Style Announces Two New Docu-Series in Development Featuring Hispanic Families

Los Angeles, CA, April 12, 2011 - The Style Network announces today a new comprehensive initiative aimed at pursuing acculturated Hispanic Women 18-49 viewers. The announcement comes on the heels of the network's comprehensive research study to learn more about this distinct demo, which indicates a strong correlation between the aspirations and qualities of this audience with the makeover programming that is at the heart of the Style brand. The "Latina Modern Mom" initiative includes new pilots in development, "Single With 7" and "The Riveras," as well as expanded casting calls for some of the network's popular existing franchises to feature more Hispanic families and women.

"The 'Latina Modern Mom' is a dynamic, smart, optimistic, vibrant woman - a perfect Style viewer," said Salaam Coleman Smith, President, The Style Network. "We are excited to announce this robust initiative to appeal to and connect with this important group of women who very much align with the network's brand."

Style recently completed an in-depth study of Women 18-49 that included an exploration of acculturated Hispanic women in the demo. The study found that they are nearly twice as likely as other women to say they follow the latest trends and are more likely to be focused on fashion and appearance, and to look for fashion information on TV. This group is also more intently focused on creativity and personal transformation, with three-quarters saying that "I am always trying to make my life better." These qualities largely parallel Style's transformational programming objectives, as well as the network's "Before Meets After" brand mantra. The research also supports that acculturated Hispanic women are highly people-focused, with friendships often spanning generations, and that that they are more interested than other groups in watching shows about parenting and family life on TV, which is also an important focus of Style's programming offerings.

As part of the new initiative, Style is developing two new series that have a targeted focus on the "Latina Modern Mom" audience. "Single With 7" is a powerful and inspiring reality family drama centered around 29-year-old Yesi Ortiz, an afternoon DJ at L.A.'s Power 106 FM radio. Yesi is much more than a DJ however - she is also "mom" to her seven nieces and nephews who were put into foster care when her sister was sent to prison. One by one, Yesi has gained legal custody of her family and is determined to keep them together at any cost, while also pursuing her own career goals and personal aspirations. Set in colorful Queens, NY, "The Riveras" is a docu-series that follows the playfully unfiltered lives a Puerto Rican family who own two neighborhood dance studios. While building their dream for future generations of the family to carry on, the Rivera sisters - Jorday, Daziann and Tiffany - must focus their efforts on mutual goals while also pursuing their individual passions and lives. Style also plans to expand the network's casting calls to actively pursue more Hispanic families and women across its core franchises such as "Clean House" and "How Do I Look?"

Hispanic households currently comprise 9% of Style's total household audience with some of the network's original series having a larger than average Hispanic audience, including "Kimora: Life in the Fab Lane" and "Whose Wedding Is It Anyway?"

About The Style Network

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [april 2011]  
S
M
T
W
T
F
S
     


· RIVERAS, THE (STYLE)
· SINGLE WITH 7 (STYLE)











[03/05/15 - 02:44 PM]
Little Women Take a Bite Out of the Big Apple with Lifetime(R)'s "Little Women: NY" Premiering on March 25
Viewers first got a glimpse of New York's Lila Call, when she made waves with the "Little Women: LA" cast and now they'll get to see her in action on her home turf with her group of east coast besties.

[03/05/15 - 01:13 PM]
Samantha Bee Heading to TBS - Former "Daily Show" Correspondent Signs Up to Host Comedy Series
The new show, which is in the early stages of development, is being planned as a platform for Bee to apply her smart and satirical point of view to current and relevant issues.

[03/05/15 - 01:08 PM]
Great American Country Renews Three Popular Series
The network announced the renewal of season two of "Flippin' RVs" (Justin and Anna Scribner), season three of "Junk Gypsies" (Amie Sikes and Jolie Sikes) and season four of "Celebrity Motor Homes" (Blair Herter).

[03/05/15 - 11:58 AM]
Nickelodeon's "Kids' Choice Awards" Host Nick Jonas, Platinum Selling Rapper Iggy Azalea with Grammy-Winner Jennifer Hudson, And Award Winning Pop-Rock Band 5 Seconds of Summer to Perform at This Year's Show
"We are so excited to be nominated and perform at the Kids' Choice Awards! It's our first time at the show and it's going to be awesome!" said 5 Seconds of Summer.

[03/05/15 - 11:53 AM]
Starz Announces Elisabeth Shue and Jason Schwartzman to Guest Star on "Blunt Talk"
Shue and Schwartzman will both appear as possible guests for Walter Blunt's (Patrick Stewart) nightly cable news show "Blunt Talk."

[03/05/15 - 11:41 AM]
#BieberRoast Roasters to Include Hannibal Buress, Chris D'Elia, Natasha Leggero, Ludacris, Shaq, Snoop Dogg, Martha Stewart and More!
This year's dais will also feature some of today's hottest comedians including Hannibal Buress, Chris D'Elia, Natasha Leggero and Jeffrey Ross.

[03/05/15 - 11:31 AM]
NBC's "Caught on Camera with Nick Cannon" Returns with Brand New Episodes
Special half-hour episodes will air Saturday, March 7 and April 11 at 8:00/7:00c.

[03/05/15 - 11:17 AM]
Jimmy Fallon and Seth Meyers Deliver Decisive February Sweep Wins
NBC spins the late-night numbers for the February sweeps period.

[03/05/15 - 10:59 AM]
"Going Clear: Scientology and the Prison of Belief," Highlighting Stories of Former Church of Scientology Members, Who Detail Their Lives as Followers, Debuts March 29 on HBO
Alex Gibney profiles eight former members of the Church of Scientology, whose most prominent adherents include A-list Hollywood celebrities, shining a light on how the church cultivates true believers, detailing their experiences and what they are willing to do in the name of religion.

[03/05/15 - 10:35 AM]
AMC Continues the "Mad Men" Celebration with the Release of a Series of Tributes
Bryan Cranston, David O. Russell and Gayle King, among others, reminisce about the pilot, memorable moments and the end of the "Mad Men" era.

[03/05/15 - 10:06 AM]
Cast and Creators of NBC's Hit Comedy "Undateable" Up the Fun at SXSW with Comedy Showcase and Panel
Co-creator and executive producer Bill Lawrence will lead the comedy tour with series stars Chris D'Elia, Brent Morin, Ron Funches and Rick Glassman.

[03/05/15 - 10:06 AM]
Four Conference Champions Punch NCAA Tickets on FOX Sports 1
FOX Sports 1, for the second consecutive year, is the exclusive home for the entire BIG EAST Men's Basketball Tournament from Madison Square Garden in New York City, including on-site studio coverage throughout the event.

[03/05/15 - 10:00 AM]
"ACM Presents: Superstar Duets!," A New Entertainment Special Featuring an Unprecedented Lineup of Country Music Legends Performng Alongside This Year's ACM Award Nominees and Chart-Topping Artists, To Be Broadcast Friday, May 15 on CBS
Dierks Bentley, Clint Black, Luke Bryan, Kenny Chesney, Sam Hunt, Miranda Lambert, Patty Loveless, Ronnie Milsap, Darius Rucker, Dwight Yoakam, Alabama, Eli Young Band and Florida Georgia Line among those slated to appear.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:46 AM]
Smithsonian Channel(TM) Investigates the Real Story That Inspired CBS' Limited Event Series "The Dovekeepers"
The new one-hour special, "Siege of Masada," premiering Friday, March 27 at 9:00/8:00c, examines the evidence behind this powerful legend.