3net - the 24/7 3D Network From Sony, Discovery and IMAX - to Premiere IN THE QUBE, the World's First 3D Entertainment News Program, Sunday, April 24

-- Monthly Hour-Long Series To Feature Latest In 3D Movies, Music, Gadgets and Games --

CULVER CITY, Calif., April 21, 2011 -- 3net, the joint venture 24/7 3D network from Sony, Discovery and IMAX, will debut IN THE QUBE, the first-of-its-kind entertainment news program dedicated entirely to the emerging world of 3D. Premiering Sunday, April 24 (9PM ET/PT), the one-hour monthly series is hosted by television personality Nicole Dabeau, whose credits include host and Senior Editor of Entertainment Tonight online and correspondent for E! News. IN THE QUBE is produced by the networks division of Sony Pictures Television in association with Chomp Productions and Jump! Creative.

"We are excited to partner with Sony on this groundbreaking first for 3D television," said Tom Cosgrove, President and CEO of 3net. "IN THE QUBE demonstrates our continuing commitment to bring viewers the most immersive and engaging content possible."

"The IN THE QUBE franchise has proved extremely successful across our networks around the world," said Marie Jacobson, Executive Vice President, Programming and Production Networks for Sony Pictures Television. "We are thrilled to deliver the next iteration of IN THE QUBE - a fresh, topical, industry-first in 3D - to 3net!"

The first episode of IN THE QUBE on 3net will go behind-the-scenes of this summer's hottest 3D blockbusters, with celebrity interviews and exclusive 3D feature trailers; talk to music sensation Avril Lavigne about her latest hit album; explore the latest in 3D Blu-ray players, still cameras and televisions; test out the latest in 3D game titles; feature Red Bull extreme skiing; and take an exclusive look at the making of the 2011 Sports Illustrated Swimsuit Calendar.

Future episodes will feature a topical look at the very latest on what's new and newsworthy in 3D - from movie and television entertainment to gaming, the newest in technological innovations and more. If it's happening in 3D, it's IN THE QUBE.

About 3net:

3net, the joint venture of Sony Corporation, Discovery Communications and IMAX Corporation brings together three of the world's leading media, technology and entertainment companies to provide the nation's first and only fully programmed, 24/7 3D network. The three partners deliver an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project, with a mission to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel will feature the most extensive library of 3D content in the world by the end of 2011, featuring genres that are most appealing in 3D, including natural history, documentary, action/adventure, travel, history, hyper-reality, lifestyle and cuisine, concerts, movies, scripted series and more. 3net is currently available on DIRECTV channel 107. For more information, please visit www.3net.com.

About Sony Pictures Television:

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 132 channel feeds, which are available in more than 142 countries reaching more than 500 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller channel, website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.