THE HUB CONTINUES RATINGS GROWTH, BOLSTERED BY WORLD TV PREMIERE OF "CHUCK'S BIG AIR DARE" AND SPECIAL EASTER "FAMILY AND FRIENDSHIP" SERIES MARATHON
Network's Saturday Prime Time Block Of Original Series Continues Momentum
The Hub, a television destination for kids and their families, continued to demonstrate week-to-week ratings growth for the week of April 18-24, with particularly solid delivery increases for its special programming, The Hub World Television Premiere of the special "Chuck's Big Air Dare," and a special Easter lineup. The holiday lineup included marathon presentations of the popular animated series "Strawberry Shortcake's Berry Bitty Adventures" and "My Little Pony Friendship is Magic," and the game show "Pictureka."
In addition, The Hub continued the momentum of its Saturday prime time block (7-9 p.m. ET) of original, half-hour series - "Transformers Prime," "G.I. Joe Renegades," "Dan Vs." and "R.L. Stine's The Haunting Hour: The Series."
The Hub daypart highlights include:
In Total Day, The Hub garnered week-to-week delivery increases with its key target demos, including Kids 2-11 (+41%, 31,000), Kids 6-11 (+50%, 18,000), Women 18-49 (+18%, 13,000), Persons 2+ (+20%, 71,000), and Households (+17%, 48,000).
In Prime Time (Monday-Sunday, 8-11 p.m. ET), The Hub garnered week-to-week delivery increases with its key target demos, including Kids 2-11 (+30%, 35,000), Kids 6-11 (+65%, 28,000) and Persons 2+ (+7%, 95,000).
On Saturday night with its block of original series programming (7- 9 p.m. ET), The Hub was up week-to-week in the time period with Kids 2-11 (+15%, 55,000), Kids 6-11 (+32%, 50,000) and Women 18-49 (+11%, 20,000).
The Hub program highlights include:
The premiere telecast of The Hub World Television Premiere of "Chuck's Big Air Dare" (Friday, 10-11 a.m. ET) helped drive significant week-to-week time period delivery growth, with gains in its key target demos including Kids 2-11 (+236%, 84,000), Kids 6-11 (+4,000%, 41,000), Adults 18-49 (+100%, 6,000), Persons 2+ (+219%, 99,000) and Households (+140%, 60,000).
The Hub's Easter "Family & Friendship" event (Sunday, 8 a.m. - 4 p.m. ET) led to week-to-week time period delivery growth, including gains in its key target demos of Kids 2-11 (+124%, 56,000), Kids 6-11 (+119%, 35,000), Women 18-49 (+78%, 16,000), Adults 18-49 (+131%, 30,000), Persons 2+ (+86%, 95,000), and Households (+31%, 55,000).
Source: Nielsen; program based dayparts; most current; 4/18/11-4/24/11 vs 4/11/11-4/17/11, growth by (000).
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
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