or


[04/29/11 - 12:27 PM]
Bravo Leads Broadcast and Cable Networks in Product Placement Effectiveness Over the Last Five Years
Bravo ranks as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

[via press release from Bravo]

BRAVO LEADS BROADCAST AND CABLE NETWORKS IN PRODUCT PLACEMENT EFFECTIVENESS OVER THE LAST FIVE YEARS

Bravo Ranks As #1 Cable Network In Brand Recall And Engagement Among Adults 18-49

NEW YORK - April 29, 2011 - Bravo Media is the highest-ranked network for Product Placement Effectiveness in Broadcast and Cable over the last five years, securing at least twice as many top placements as any other network, according to Nielsen IAG. This marks the first time a network has released data covering this length of time including over 2,000 product placements. Bravo led all broadcast and cable networks in driving Brand Opinion of integrated advertisers with 31 of the top 100 product placements over the last five years and scored as the No. 1 most-engaging cable entertainment network in the highly coveted 18-49 demographic. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Bravo continues to rank as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

"Nielsen's effectiveness data has consistently shown a relationship between attention paid to TV programs and the impact achieved by product integrations, so it's gratifying to see so many of our sponsorship partners among the top product placements over the last five years, said Susan Malfa, Senior Vice President of Ad Sales, Bravo Media and Oxygen Media. "Bravo is cable's leader for engagement every year, well ahead of the rest of the pack and often in front of broadcast networks as well."

Bravo consistently delivers the most affluent, educated, and engaged audience in all of cable entertainment -which results in product placements resonating with fans and directly boosting viewer perceptions of the integrated brands. Specifically, the product integration challenge during the "Top Chef All-Stars" February 16th episode ranked as the highest Brand Recall of all major product placements on cable during the first quarter 2011, and in the top five product placements including broadcast networks. Bravo's highly engaging and culturally relevant programming attracts receptive fans and viewers allowing partnerships with integrated advertisers to breakthrough with great success and results.

Source: Nielsen IAG. Includes monitored broadcast and cable entertainment networks, non-sports programming. Placements with ad adjacency. 1/01/06 - 3/31/11. Broadcast: M-Sa 8-11p, Su 7-11p, Cable: M-Su 6p-12a. P13+. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/06 -3/31/11. M-Su 6p-12a. A18-49. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/11 -3/31/11. M-Su 6p-12a. A18-49.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/28/24 - 11:07 AM]
HBO Original Documentary "Brandy Hellville & The Cult of Fast Fashion" Debuts April 9
The film uncovers the toxic culture of the teen brand Brandy Melville and the global ramifications of mass-produced clothing known as fast fashion.

[03/28/24 - 11:02 AM]
FX's "Welcome to Wrexham" Shifts Season Three Premiere Date
The May 2 premiere will include the first two episodes of the eight-episode season, with a new episode available each following Thursday.

[03/28/24 - 10:36 AM]
Claire Danes Will Reunite with "Homeland" Showrunner & Executive Producer Howard Gordon on the Netflix Limited Series "The Beast in Me"
A grieving author finds a new subject in a real estate mogul who was once the prime suspect in his wife's disappearance. Her investigation spirals into a game of cat and mouse that might turn deadly.

[03/28/24 - 10:32 AM]
Roku Originals Reunites "The Real Bros of Simi Valley" for New Movie; Directed by Jimmy Tatro
"The Real Bros of Simi Valley: High School Reunion" is a continuation of the beloved original series, co-created by Jimmy Tatro and Christian Pierce, which became a social media phenomenon generating over a billion views across video platforms.

[03/28/24 - 10:04 AM]
Bravo Reveals Returning Cast for "The Real Housewives of New York City" Season 15
After a successful first bite out of the Big Apple, all six ladies of Bravo's "The Real Housewives of New York City" will return for season 15, including Sai De Silva, Ubah Hassan, Erin Lichy, Jenna Lyons, Jessel Taank and Brynn Whitfield.

[03/28/24 - 10:03 AM]
Matt Barnes and Anansa Sims Give a Close-Up Look at Navigating Love, Co-Parenting, Fame and More in New Series, "The Barnes Bunch," Premiering Friday, April 19 at 10PM ET on WE tv
This endearing new series follows NBA champion and successful Podcaster, Matt Barnes, alongside his fiancée, model and reality personality, Anansa Sims, as they navigate love, forgiveness, and personal growth while reconciling their past.

[03/28/24 - 10:01 AM]
Video: "Dan Da Dan" - Official Trailer - Netflix Anime
This is the story of Momo, a high school girl from a family of spirit mediums, and her classmate Okarun, an occult freak.

[03/28/24 - 10:01 AM]
"Karamo" Renewed for Third Season in National Syndication
"Karamo" is hosted by reality television personality, author, actor, producer and activist Karamo.

[03/28/24 - 09:31 AM]
Video: "Neal Brennan: Crazy Good" - Official Trailer - Netflix
Comedian Neal Brennan riffs in this stand-up special on crypto, social media flexes, sex compliments and the link between greatness and mental health.

[03/28/24 - 09:03 AM]
ESPN+ Unveils Major League Baseball Game Schedule for March and April
ESPN+ will stream a game every day in April, featuring all thirty Major League Baseball Clubs.

[03/28/24 - 09:01 AM]
Video: "Jurassic World: Chaos Theory" - Teaser Trailer - Netflix After School
Set six years after the events at Camp Cretaceous, members of "The Nublar Six" are struggling to find their footing off the islands, navigating a world now filled with dinosaurs and people who want to hurt them.

[03/28/24 - 09:01 AM]
WWE on A&E Continues with Gabriel "Fluffy" Iglesias Joining "WWE Rivals" & More "WWE's Most Wanted Treasures" & "Biography: WWE Legends"
Kicking off on Sunday, April 14, "WWE's Most Wanted Treasures" will feature WWE Hall of Famers Booker T, Mick Foley, and Lita as they hunt for iconic memorabilia and share the history behind some of the most famous items in WWE history.

[03/28/24 - 09:00 AM]
"The Omen" Complete Franchise, Streaming Now on Hulu
To celebrate the new theatrical release, catch up on the supernatural saga with all five films available to stream on Hulu!

[03/28/24 - 08:29 AM]
Video: Prime Video Releases the Official Trailer for Horror Anthology Series "THEM: THE SCARE" Starring Deborah Ayorinde, Luke James, Pam Grier, and More!
This second installment will consist of eight episodes and premieres on Thursday, April 25, in more than 240 countries and territories worldwide.

[03/28/24 - 08:16 AM]
Netflix Lights Up the Sky with 1,000 Drones to Reveal May 1 Launch Date for Sanjay Leela Bhansali's Epic Saga, "Heeramandi: The Diamond Bazaar"
In the series, arch nemeses Mallikajaan and Fareedan are locked in a battle for succession of Heeramandi, where courtesans reign as queens.