or


[04/29/11 - 12:27 PM]
Bravo Leads Broadcast and Cable Networks in Product Placement Effectiveness Over the Last Five Years
Bravo ranks as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

[via press release from Bravo]

BRAVO LEADS BROADCAST AND CABLE NETWORKS IN PRODUCT PLACEMENT EFFECTIVENESS OVER THE LAST FIVE YEARS

Bravo Ranks As #1 Cable Network In Brand Recall And Engagement Among Adults 18-49

NEW YORK - April 29, 2011 - Bravo Media is the highest-ranked network for Product Placement Effectiveness in Broadcast and Cable over the last five years, securing at least twice as many top placements as any other network, according to Nielsen IAG. This marks the first time a network has released data covering this length of time including over 2,000 product placements. Bravo led all broadcast and cable networks in driving Brand Opinion of integrated advertisers with 31 of the top 100 product placements over the last five years and scored as the No. 1 most-engaging cable entertainment network in the highly coveted 18-49 demographic. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Bravo continues to rank as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

"Nielsen's effectiveness data has consistently shown a relationship between attention paid to TV programs and the impact achieved by product integrations, so it's gratifying to see so many of our sponsorship partners among the top product placements over the last five years, said Susan Malfa, Senior Vice President of Ad Sales, Bravo Media and Oxygen Media. "Bravo is cable's leader for engagement every year, well ahead of the rest of the pack and often in front of broadcast networks as well."

Bravo consistently delivers the most affluent, educated, and engaged audience in all of cable entertainment -which results in product placements resonating with fans and directly boosting viewer perceptions of the integrated brands. Specifically, the product integration challenge during the "Top Chef All-Stars" February 16th episode ranked as the highest Brand Recall of all major product placements on cable during the first quarter 2011, and in the top five product placements including broadcast networks. Bravo's highly engaging and culturally relevant programming attracts receptive fans and viewers allowing partnerships with integrated advertisers to breakthrough with great success and results.

Source: Nielsen IAG. Includes monitored broadcast and cable entertainment networks, non-sports programming. Placements with ad adjacency. 1/01/06 - 3/31/11. Broadcast: M-Sa 8-11p, Su 7-11p, Cable: M-Su 6p-12a. P13+. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/06 -3/31/11. M-Su 6p-12a. A18-49. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/11 -3/31/11. M-Su 6p-12a. A18-49.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[05/27/15 - 01:53 PM]
TV One's Returing Series Lexus "Verses and Flow" Announces Season 5 Performers
Filmed over four, star-studded nights in Los Angeles filled with performances by internationally renowned recording and leading spoken word artists.

[05/27/15 - 01:52 PM]
Turner Networks Sweep the Live + 7 Charts for the Week of May 4
Turner further spins the numbers for the week of May 4-10.

[05/27/15 - 01:00 PM]
Matt Millen Returns Home to FOX Sports
Millen returns to the FOX Sports family of networks as the lead game analyst for the Big Ten Network, working alongside play-by-play announcer Kevin Kugler.

[05/27/15 - 10:59 AM]
Revised: New Hallmark Channel Original Movie World Premiere Dates For "June Weddings"
Now look for "Perfect Match" on Saturday, June 20; "A Country Wedding" on Sunday, June 21; and "Love, Again" on Saturday, June 27.

[05/27/15 - 10:11 AM]
From Bulls to Burgers and the "Men in Blazers" Esquire Network Announces Sizzling Summer Line-Up
Newcomers include "The Agent" on Tuesday, July 21 and "The Next Great Burger" on Wednesday, July 22.

[05/27/15 - 10:07 AM]
Spike TV Inks Season Seven of "Ink Master" And Creates Spin-Off Series "Ink Master: Redemption"
The network will launch the newest installment of "Ink Master" - season six - on Tuesday, June 23 at 10:00/9:00c.

[05/27/15 - 10:03 AM]
Destination America Brings More Action to the Ring Acquiring the Rights to Ring of Honor's Weekly Television Programming
The series will air Wednesdays at 8:00/7:00c, leading into "Impact Wrestling" at 9:00/8:00c, beginning June 3.

[05/27/15 - 10:00 AM]
TV One's Black Music Month Kicks Off with a New Season of "Unsung" Premiering Wednesday, June 3 at 8PM/ET
In a special episode, "Unsung Revisited," viewers will receive an update on artists, including Full Force, Zapp & Roger, Sylvester, and Miki Howard, who following their features on the series, have experienced profound changes to their lives and legacy.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
Smithsonian Channel(TM) Examines the Real Stories Behind Visionary Innovators and Their World-Changing Ideas - "My Million Dollar Invention"
The eight-part series launches Sunday, June 14 at 8:00/7:00c on the network.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:28 AM]
John Michael Higgins and Paula Marshall to Guest Star in ABC Family's Peabody Award-Winning Series "Switched at Birth"
They're set as the parents of Daphne's boyfriend, Mingo.

[05/27/15 - 08:26 AM]
Comedy Central's New Historical and Satirical Series "Another Period" Premieres June 23 at 10:30 p.m. ET/PT
Natasha Leggero and Riki Lindhome co-star in the newcomer, which they also co-created.

[05/27/15 - 07:31 AM]
Discovery Family Channel Brings Audiences Back to the Kalahari Desert with a Decidely "Downton" Twist in Two 90 Minute Specials, "Meerkat Manor: The Monarchy Begins" and "Meerkat Manor: The Monarchy Under Attack"
The specials feature entirely new narration inspired by ITV (UK) and PBS' smash-hit British period drama, packaged with reversioned footage from the series' first two seasons.