or


[04/29/11 - 12:27 PM]
Bravo Leads Broadcast and Cable Networks in Product Placement Effectiveness Over the Last Five Years
Bravo ranks as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

[via press release from Bravo]

BRAVO LEADS BROADCAST AND CABLE NETWORKS IN PRODUCT PLACEMENT EFFECTIVENESS OVER THE LAST FIVE YEARS

Bravo Ranks As #1 Cable Network In Brand Recall And Engagement Among Adults 18-49

NEW YORK - April 29, 2011 - Bravo Media is the highest-ranked network for Product Placement Effectiveness in Broadcast and Cable over the last five years, securing at least twice as many top placements as any other network, according to Nielsen IAG. This marks the first time a network has released data covering this length of time including over 2,000 product placements. Bravo led all broadcast and cable networks in driving Brand Opinion of integrated advertisers with 31 of the top 100 product placements over the last five years and scored as the No. 1 most-engaging cable entertainment network in the highly coveted 18-49 demographic. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Bravo continues to rank as the No. 1 cable network for brand recall and brand opinion lift among adults 18-49 and claimed 10 of the top 20 major product integrations in first quarter 2011.

"Nielsen's effectiveness data has consistently shown a relationship between attention paid to TV programs and the impact achieved by product integrations, so it's gratifying to see so many of our sponsorship partners among the top product placements over the last five years, said Susan Malfa, Senior Vice President of Ad Sales, Bravo Media and Oxygen Media. "Bravo is cable's leader for engagement every year, well ahead of the rest of the pack and often in front of broadcast networks as well."

Bravo consistently delivers the most affluent, educated, and engaged audience in all of cable entertainment -which results in product placements resonating with fans and directly boosting viewer perceptions of the integrated brands. Specifically, the product integration challenge during the "Top Chef All-Stars" February 16th episode ranked as the highest Brand Recall of all major product placements on cable during the first quarter 2011, and in the top five product placements including broadcast networks. Bravo's highly engaging and culturally relevant programming attracts receptive fans and viewers allowing partnerships with integrated advertisers to breakthrough with great success and results.

Source: Nielsen IAG. Includes monitored broadcast and cable entertainment networks, non-sports programming. Placements with ad adjacency. 1/01/06 - 3/31/11. Broadcast: M-Sa 8-11p, Su 7-11p, Cable: M-Su 6p-12a. P13+. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/06 -3/31/11. M-Su 6p-12a. A18-49. Nielsen IAG. Includes monitored cable entertainment networks, non-sports programming. 1/01/11 -3/31/11. M-Su 6p-12a. A18-49.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/16/14 - 06:01 PM]
Video: Watch the First Promo for "I Wanna Marry 'Harry'" Which Debuted Moments Ago During "American Idol XIII"
The newcomer launches Tuesday, May 27 at 8:00/7:00c on FOX.

[04/16/14 - 05:48 PM]
Video: This Summer, You Won't Be Able to Look Away - "The Strain" - Only on FX
Check out the latest tease for the new drama, premiering on FX this summer.

[04/16/14 - 05:44 PM]
Video: Gaining Power, Surrendering Control - "Tyrant's" Rule Begins This Summer
Watch the first promo for the series, due this summer on FX.

[04/16/14 - 04:26 PM]
NBC Flips "American Dream Builders," "Dateline" on Sunday Nights
"American Dream Builders" will now lead off the night at 7:00/6:00c followed by "Dateline NBC" at 8:00/7:00c.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:30 PM]
Two-Time Oscar(R) Nominee Jeremy Renner to Narrate "The World Wars"
The three-night event series premieres Memorial Day, May 26 at 9:00/8:00c on History.

[04/16/14 - 12:08 PM]
Chicago Fire Host New England Revolution Saturday at 4 P.M. ET on NBCSN
The two teams last met in September when Chicago's Alex scored the game-winning goal in the 86th minute of play to put the Fire ahead 3-2.

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 12:04 PM]
"Live with Kelly and Michael" Broadcasts Live from the White House Easter Egg Roll April 21, 2014
Michael Strahan will broadcast live from the annual White House Easter Egg Roll in the Jacqueline Kennedy Garden outside of the East Wing of the White House.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 11:39 AM]
TLC Explores the Fast-Paced Lives and Memorable Stories of Emergency Medical Techs in New Series "OMG EMT!"
The four-part series bows Saturday, May 3 at 10:00/9:00c on the cable channel.

[04/16/14 - 11:03 AM]
Time and Network for ESPN's 2014 Season-Opening Neutral Site College Football Schedule
The lineup will showcase five teams ranked in an early ESPN.com preseason top 25 poll for 2014 on Saturday, August 30.

[04/16/14 - 10:48 AM]
Princess Twilight Sparkle Struggles to Prove Herself as a Princess in the Fourth Season Finale of "My Little Pony Friendship Is Magic" on the Hub Network, May 10
In addition, on April 28, a new My Little Pony game, "My Little Pony Friendship is Magic Rainbow Falls Flight School" will launch on HubNetwork.com.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.