or


[05/12/11 - 02:08 PM]
WGN America Celebrates "How I Met Your Mother" Fans with On-Air & Social Media Campaign
As part of the campaign, WGN America brought four dedicated fans to New York to for a roundtable discussion and promo shoot.

[via press release from WGN America]

WGN AMERICA'S HOW I MET YOUR MOTHER "SUMMER OF THE SUPERFAN" WILL BE LEGENDARY

WGN AMERICA CELEBRATES HOW I MET YOUR MOTHER FANS WITH ON-AIR & SOCIAL MEDIA CAMPAIGN

New York - May 12, 2011 - "Suit up!" This summer, WGN America expands the network's "legendary" commitment to social media by celebrating fans of How I Met Your Mother online and on- air with the debut of the "Summer of the SuperFan."

Beginning this month, WGN America rolls out the "Summer of the SuperFan" campaign which incorporates fans of How I Met Your Mother on WGN America's air. As part of the campaign, WGN America brought four dedicated HIMYM fans who pay homage to the show via blogs and tribute videos, to New York to for a roundtable discussion and promo shoot, which were filmed at McGee's (the NYC pub which is the show's basis for HIMYM's fictional MacLaren's Pub.) These SuperFans will be celebrated in on-air spots to run on WGN America throughout the summer and in SuperFan video profiles on Facebook.com/MeetAtMacLarens and on wgnamerica.com. WGN America has also created a YouTube channel for HIMYM SuperFan videos http://youtube.com/MeetatMacLarens

The WGN America HIMYM SuperFans are:

· Aaron Westerman - author of http://www.beawesomeinstead.com

· Heather Arbiter - administrator for http://how-i-met-your-mother.wikia.com/wiki/How_I_Met_Your_Mother_Wik i

· Tally Deushane - writer/performer of "A Daughter's Lament" http://www.youtube.com/watch?v=bp7NX2cH_SI

· Ryan Narcisco - musician who performed a HIMYM medley http://www.youtube.com/watch?v=q2Qe5WcvKE4

Earlier this month, WGN America invited viewers of How I Met Your Mother to share their Mother's Day messages using social media. Viewers tweeted and posted their How I Met Your Mother's Day messages on WGN America's Facebook page http://www.facebook.com/MeetatMacLarens and WGN America's HIMYM Twitter feed: http://twitter.com/meetatmaclarens using the #HIMYMothersDay hash tag.

Fan messages then aired on WGN America as snipes in the 9pm E /6pm W broadcast of How I Met Your Mother throughout the week, and culminated in the mother of all marathons... a How I Met Your Mother's Day Marathon on Mother's Day, Sunday, May 8th. The marathon featured the highest A25-54 and M18-49 ratings of the quarter to date.

This week, WGN America also kicks off a "Best of Barney" fan's choice event with a Facebook poll for fans to select the top 5 "Barney" episodes. The highest ranking episodes will air on Sunday, May 15th beginning at 7pm E/ 4pm W.

WGN America's social media campaign for How I Met Your Mother using Facebook and Twitter, which began this spring, has been a great success. WGN America's How I Met Your Mother Facebook page Meet at MacLarens http://www.facebook.com/MeetatMacLarens (named after the bar featured in the show) has amassed over 170,000 followers in the first three months.

Meet at MacLarens is filled with Facebook fan-friendly features including: The Barney Bro Burn: an exhaustive database of Barney's best one liners that users can post on their friend's pages; The Robin Scherbatsky Awards: users can send to a friend who deserves public shame for a blatant offense in Facebook journalism; HIMYM Guide to New York: WGN America's geographic guide to HIMYM locations in NY and a Web Guide with a list of our favorite HIMYM bloggers.

"The 'Summer of the SuperFan will hand fans of How I Met Your Mother the keys to the network by giving them the opportunity to literally program their favorite "Best Of' episodes on multiple Sundays throughout the summer. The success of this platform will open up numerous opportunities for both WGN America and our marketing partners to engage fans of WGN America's programming on a deeper, more inclusive level than ever before," said Josh Richman, Vice President of Marketing for WGN America.

As part of WGN America's social media strategy, the network has partnered with Story Worldwide, a global content marketing agency, to help create and curate the ideal fan experience and drive tune-in to WGN America on air.

"The power of the campaign is involving the devoted fan base in helping generate the ideas and create the content themselves," explains Charles Coxe, Story Worldwide's Editorial Director. "Instead of broadcasting at viewers and hoping they pay attention, it lets them help shape the entertainment they most want to see."

HIMYM currently airs on WGN America Tuesday through Friday (9pm E /6pm W,) Saturday (11:30pm E /8:30pm W) and Sunday (7pm E /4pm W.)

In the coming months, WGN America plans to expand the HIMYM footprint and develop additional fan based campaigns on a monthly basis through the summer of 2011.

This fall, WGN America will create separate social media campaigns for new programming coming in September, including 30 Rock, It's Always Sunny in Philadelphia and Futurama.

# # #

ABOUT WGN AMERICA:

WGN America is everywhere America calls home. A broad entertainment network and destination for audiences across America, WGN America (also available in HD) is part of Tribune Broadcasting Company, and is nationally distributed via cable, satellite and telco with entertainment programming consisting of cable exclusives, first-run programs, blockbuster movies and live sports. For program schedules or additional information please visit www.wgnamerica.com





  [may 2011]  
S
M
T
W
T
F
S


· HOW I MET YOUR MOTHER (CBS)









[03/30/15 - 01:34 PM]
The Untold Story of the World's Most Famous Sex Symbol Is Revealed in Lifetime(R)'s Miniseries Event, "The Secret Life of Marilyn Monroe" Premiering May 30th and 31st
Kelli Garner stars in the title role of the four-hour event.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 01:03 PM]
Venture to the Great Swamplands of the South with a New Season of "Buying the Bayou" on Destination America
The series returns with back-to-back episodes on Monday, April 13 at 9:00/8:00c.

[03/30/15 - 12:45 PM]
NBC Will Ease on Down the Road with Dec. 3 Live Production of "The Wiz" Featuring Production Partner Cirque du Soleil Theatrical
Tony Award-winning director Kenny Leon will stage both the television production and Broadway revival of "The Wiz" in collaboration with Tony winner and Broadway icon Harvey Fierstein, who will contribute new material to the original Broadway book by William F. Brown.

[03/30/15 - 12:16 PM]
Animal Planet Goes Behind the Badge of Wildlife's Last Line of Defense with New Series "Lone Star Law"
Also on tap are new seasons of "North Woods Law" and "Rugged Justice."

[03/30/15 - 12:01 PM]
Oxygen Media Increases Original Programming by 25 Percent with Addition of Eight New Series
The newcomers include "Douglas Family Gold," "The Hustle," "Pretty. Strong.," "Player Gets Played," "Boss Nails" and the third installment of the popular franchise, "Preachers of Atlanta."

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:55 AM]
Bravo Media Expands Diverse Slate with Addition of 10 New and 4 Returning Series Marking Over 40 High-Quality Original Series
New season orders are set for "Ladies of London" season two, "Don't Be Tardy... " season four, "Million Dollar Listing Los Angeles" season eight and "Manzo'd with Children" season two.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:32 AM]
Esquire Network Unveils 2015 Upfront Lineup Bolstering Original Programming with Five New Series
"This new line-up will present even more of the compelling, dynamic content that is engaging our male audience, setting us up for further momentum," said Matt Hanna.

[03/30/15 - 11:27 AM]
truTV & Top Rank Partner to Exclusively Televise Live Friday Night Primetime Boxing Series
The new boxing series, in association with Turner Sports and HBO Sports, will launch on the eve of the Floyd Mayweather vs. Manny Pacquiao pay-per-view fight with a card featuring two title bouts inside The Chelsea at The Cosmopolitan of Las Vegas.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 11:07 AM]
New Discovery Channel Series "Sons of Winter" Answers Call of the Wild in the Ultimate Coming-of-Age Survival Tale
The series, from Gurney Productions, premieres Tuesday, April 28 at 10:00/9:00c.

[03/30/15 - 11:01 AM]
NBC's "American Odyssey" & Google Invite Viewers to Tour Key Cities and Uncover New Clues with "Explore American Odyssey" Companion Site
Beginning March 30, curious minds will be challenged to uncover the truth by immersing themselves in the online experience "Explore American Odyssey" at www.exploreamericanodyssey.com.

[03/30/15 - 11:01 AM]
ABC Family Picks Up "Shadowhunters," a Saga Series Based on the Beloved New York Times Bestselling Book Series The Mortal Instruments
The series follows 18-year-old Clary Fray, who finds out on her birthday that she is not who she thinks she is but rather comes from a long line of Shadowhunters - human-angel hybrids who hunt down demons.