or


[05/12/11 - 02:08 PM]
WGN America Celebrates "How I Met Your Mother" Fans with On-Air & Social Media Campaign
As part of the campaign, WGN America brought four dedicated fans to New York to for a roundtable discussion and promo shoot.

[via press release from WGN America]

WGN AMERICA'S HOW I MET YOUR MOTHER "SUMMER OF THE SUPERFAN" WILL BE LEGENDARY

WGN AMERICA CELEBRATES HOW I MET YOUR MOTHER FANS WITH ON-AIR & SOCIAL MEDIA CAMPAIGN

New York - May 12, 2011 - "Suit up!" This summer, WGN America expands the network's "legendary" commitment to social media by celebrating fans of How I Met Your Mother online and on- air with the debut of the "Summer of the SuperFan."

Beginning this month, WGN America rolls out the "Summer of the SuperFan" campaign which incorporates fans of How I Met Your Mother on WGN America's air. As part of the campaign, WGN America brought four dedicated HIMYM fans who pay homage to the show via blogs and tribute videos, to New York to for a roundtable discussion and promo shoot, which were filmed at McGee's (the NYC pub which is the show's basis for HIMYM's fictional MacLaren's Pub.) These SuperFans will be celebrated in on-air spots to run on WGN America throughout the summer and in SuperFan video profiles on Facebook.com/MeetAtMacLarens and on wgnamerica.com. WGN America has also created a YouTube channel for HIMYM SuperFan videos http://youtube.com/MeetatMacLarens

The WGN America HIMYM SuperFans are:

· Aaron Westerman - author of http://www.beawesomeinstead.com

· Heather Arbiter - administrator for http://how-i-met-your-mother.wikia.com/wiki/How_I_Met_Your_Mother_Wik i

· Tally Deushane - writer/performer of "A Daughter's Lament" http://www.youtube.com/watch?v=bp7NX2cH_SI

· Ryan Narcisco - musician who performed a HIMYM medley http://www.youtube.com/watch?v=q2Qe5WcvKE4

Earlier this month, WGN America invited viewers of How I Met Your Mother to share their Mother's Day messages using social media. Viewers tweeted and posted their How I Met Your Mother's Day messages on WGN America's Facebook page http://www.facebook.com/MeetatMacLarens and WGN America's HIMYM Twitter feed: http://twitter.com/meetatmaclarens using the #HIMYMothersDay hash tag.

Fan messages then aired on WGN America as snipes in the 9pm E /6pm W broadcast of How I Met Your Mother throughout the week, and culminated in the mother of all marathons... a How I Met Your Mother's Day Marathon on Mother's Day, Sunday, May 8th. The marathon featured the highest A25-54 and M18-49 ratings of the quarter to date.

This week, WGN America also kicks off a "Best of Barney" fan's choice event with a Facebook poll for fans to select the top 5 "Barney" episodes. The highest ranking episodes will air on Sunday, May 15th beginning at 7pm E/ 4pm W.

WGN America's social media campaign for How I Met Your Mother using Facebook and Twitter, which began this spring, has been a great success. WGN America's How I Met Your Mother Facebook page Meet at MacLarens http://www.facebook.com/MeetatMacLarens (named after the bar featured in the show) has amassed over 170,000 followers in the first three months.

Meet at MacLarens is filled with Facebook fan-friendly features including: The Barney Bro Burn: an exhaustive database of Barney's best one liners that users can post on their friend's pages; The Robin Scherbatsky Awards: users can send to a friend who deserves public shame for a blatant offense in Facebook journalism; HIMYM Guide to New York: WGN America's geographic guide to HIMYM locations in NY and a Web Guide with a list of our favorite HIMYM bloggers.

"The 'Summer of the SuperFan will hand fans of How I Met Your Mother the keys to the network by giving them the opportunity to literally program their favorite "Best Of' episodes on multiple Sundays throughout the summer. The success of this platform will open up numerous opportunities for both WGN America and our marketing partners to engage fans of WGN America's programming on a deeper, more inclusive level than ever before," said Josh Richman, Vice President of Marketing for WGN America.

As part of WGN America's social media strategy, the network has partnered with Story Worldwide, a global content marketing agency, to help create and curate the ideal fan experience and drive tune-in to WGN America on air.

"The power of the campaign is involving the devoted fan base in helping generate the ideas and create the content themselves," explains Charles Coxe, Story Worldwide's Editorial Director. "Instead of broadcasting at viewers and hoping they pay attention, it lets them help shape the entertainment they most want to see."

HIMYM currently airs on WGN America Tuesday through Friday (9pm E /6pm W,) Saturday (11:30pm E /8:30pm W) and Sunday (7pm E /4pm W.)

In the coming months, WGN America plans to expand the HIMYM footprint and develop additional fan based campaigns on a monthly basis through the summer of 2011.

This fall, WGN America will create separate social media campaigns for new programming coming in September, including 30 Rock, It's Always Sunny in Philadelphia and Futurama.

# # #

ABOUT WGN AMERICA:

WGN America is everywhere America calls home. A broad entertainment network and destination for audiences across America, WGN America (also available in HD) is part of Tribune Broadcasting Company, and is nationally distributed via cable, satellite and telco with entertainment programming consisting of cable exclusives, first-run programs, blockbuster movies and live sports. For program schedules or additional information please visit www.wgnamerica.com





  [may 2011]  
S
M
T
W
T
F
S


· HOW I MET YOUR MOTHER (CBS)











[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 08:36 PM]
Video: "Empire" - The Sexy, New Powerful Drama Coming to FOX in January 2015
Watch the new promo that just debuted following tonight's World Series coverage on the network.

[10/24/14 - 12:08 PM]
Oscar(R) Nominee Paul Giamatti and Golden Globe(R) Winner Damian Lewis Cast as Leads in the Showtime(R) Drama Project "Billions"
Acclaimed director Neil Burger (The Illusionist, Divergent, Limitless) has signed on to direct the drama pilot, which will be filmed in New York in early 2015.

[10/24/14 - 11:22 AM]
ABC Family's "Pretty Little Liars" Social Platforms to Give Fans a Behind-the-Scenes Look at Janel Parrish's "Pretty Little Liars"-Themed Dance
The ABC Family social media team has partnered with "Dancing with the Stars" to give "PLL" fans an exclusive behind-the-scenes look at Janel and her professional partner, Valentin Chmerkovskiy, as they get ready for their big performance.

[10/24/14 - 11:14 AM]
TV Land Presents: A Frightfully Funny "Roseanne" Halloween Marathon Event
TV Land will honor these notorious tricksters with a full-day marathon event that highlights "Roseanne's" Halloween episodes, leaving viewers cackling on Sunday, October 26 from 6:00 AM- 6:00 PM ET/PT!

[10/24/14 - 11:02 AM]
"Once Upon A Time" to Air Special Two-Hour Event "Smash the Mirror" on Sunday, November 16
Look for back-to-back episodes beginning at 8:00/7:00c on said night.

[10/24/14 - 11:00 AM]
"Marvel's Agent Carter" Rounds Out Cast with Lyndsy Fonseca
She'll play an aspiring actress living in 1946 New York, who will befriend Peggy Carter (Hayley Atwell) as she herself seeks to find her place in the post-war world.

[10/24/14 - 10:52 AM]
NBC Expands "The Voice" Live Playoffs with Extra Hour, Night
The Peacock will pre-empt "Marry Me" and "About a Boy" on Tuesday, November 11 as well as "The Mysteries of Laura" on Wednesday, November 12 to make room for the expanded "Voice" editions.

[10/24/14 - 09:46 AM]
Four-Time Emmy Winner Jim Parsons to Star in NBC's Animated Holiday Event "Elf: Buddy's Musical Christmas"
The one-hour special premieres Tuesday, December 16 at 8:00/7:00c on the network.

[10/24/14 - 09:35 AM]
Terrifying Monsters Run Amok During Animal Planet's Inauguaral "Beastly Nights" Programming Event
Just in time for Halloween, Animal Planet unleashes five nights of cryptic creatures, near-death tales and never-before-seen footage.

[10/24/14 - 09:16 AM]
CBS Stars Get Social with a Week-Long #CBSInstagramTakeover Oct. 27 - Nov. 2!
In addition to Instagram, fans can follow along on the series' Facebook pages and CBS.com.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.