or


[05/12/11 - 02:08 PM]
WGN America Celebrates "How I Met Your Mother" Fans with On-Air & Social Media Campaign
As part of the campaign, WGN America brought four dedicated fans to New York to for a roundtable discussion and promo shoot.

[via press release from WGN America]

WGN AMERICA'S HOW I MET YOUR MOTHER "SUMMER OF THE SUPERFAN" WILL BE LEGENDARY

WGN AMERICA CELEBRATES HOW I MET YOUR MOTHER FANS WITH ON-AIR & SOCIAL MEDIA CAMPAIGN

New York - May 12, 2011 - "Suit up!" This summer, WGN America expands the network's "legendary" commitment to social media by celebrating fans of How I Met Your Mother online and on- air with the debut of the "Summer of the SuperFan."

Beginning this month, WGN America rolls out the "Summer of the SuperFan" campaign which incorporates fans of How I Met Your Mother on WGN America's air. As part of the campaign, WGN America brought four dedicated HIMYM fans who pay homage to the show via blogs and tribute videos, to New York to for a roundtable discussion and promo shoot, which were filmed at McGee's (the NYC pub which is the show's basis for HIMYM's fictional MacLaren's Pub.) These SuperFans will be celebrated in on-air spots to run on WGN America throughout the summer and in SuperFan video profiles on Facebook.com/MeetAtMacLarens and on wgnamerica.com. WGN America has also created a YouTube channel for HIMYM SuperFan videos http://youtube.com/MeetatMacLarens

The WGN America HIMYM SuperFans are:

· Aaron Westerman - author of http://www.beawesomeinstead.com

· Heather Arbiter - administrator for http://how-i-met-your-mother.wikia.com/wiki/How_I_Met_Your_Mother_Wik i

· Tally Deushane - writer/performer of "A Daughter's Lament" http://www.youtube.com/watch?v=bp7NX2cH_SI

· Ryan Narcisco - musician who performed a HIMYM medley http://www.youtube.com/watch?v=q2Qe5WcvKE4

Earlier this month, WGN America invited viewers of How I Met Your Mother to share their Mother's Day messages using social media. Viewers tweeted and posted their How I Met Your Mother's Day messages on WGN America's Facebook page http://www.facebook.com/MeetatMacLarens and WGN America's HIMYM Twitter feed: http://twitter.com/meetatmaclarens using the #HIMYMothersDay hash tag.

Fan messages then aired on WGN America as snipes in the 9pm E /6pm W broadcast of How I Met Your Mother throughout the week, and culminated in the mother of all marathons... a How I Met Your Mother's Day Marathon on Mother's Day, Sunday, May 8th. The marathon featured the highest A25-54 and M18-49 ratings of the quarter to date.

This week, WGN America also kicks off a "Best of Barney" fan's choice event with a Facebook poll for fans to select the top 5 "Barney" episodes. The highest ranking episodes will air on Sunday, May 15th beginning at 7pm E/ 4pm W.

WGN America's social media campaign for How I Met Your Mother using Facebook and Twitter, which began this spring, has been a great success. WGN America's How I Met Your Mother Facebook page Meet at MacLarens http://www.facebook.com/MeetatMacLarens (named after the bar featured in the show) has amassed over 170,000 followers in the first three months.

Meet at MacLarens is filled with Facebook fan-friendly features including: The Barney Bro Burn: an exhaustive database of Barney's best one liners that users can post on their friend's pages; The Robin Scherbatsky Awards: users can send to a friend who deserves public shame for a blatant offense in Facebook journalism; HIMYM Guide to New York: WGN America's geographic guide to HIMYM locations in NY and a Web Guide with a list of our favorite HIMYM bloggers.

"The 'Summer of the SuperFan will hand fans of How I Met Your Mother the keys to the network by giving them the opportunity to literally program their favorite "Best Of' episodes on multiple Sundays throughout the summer. The success of this platform will open up numerous opportunities for both WGN America and our marketing partners to engage fans of WGN America's programming on a deeper, more inclusive level than ever before," said Josh Richman, Vice President of Marketing for WGN America.

As part of WGN America's social media strategy, the network has partnered with Story Worldwide, a global content marketing agency, to help create and curate the ideal fan experience and drive tune-in to WGN America on air.

"The power of the campaign is involving the devoted fan base in helping generate the ideas and create the content themselves," explains Charles Coxe, Story Worldwide's Editorial Director. "Instead of broadcasting at viewers and hoping they pay attention, it lets them help shape the entertainment they most want to see."

HIMYM currently airs on WGN America Tuesday through Friday (9pm E /6pm W,) Saturday (11:30pm E /8:30pm W) and Sunday (7pm E /4pm W.)

In the coming months, WGN America plans to expand the HIMYM footprint and develop additional fan based campaigns on a monthly basis through the summer of 2011.

This fall, WGN America will create separate social media campaigns for new programming coming in September, including 30 Rock, It's Always Sunny in Philadelphia and Futurama.

# # #

ABOUT WGN AMERICA:

WGN America is everywhere America calls home. A broad entertainment network and destination for audiences across America, WGN America (also available in HD) is part of Tribune Broadcasting Company, and is nationally distributed via cable, satellite and telco with entertainment programming consisting of cable exclusives, first-run programs, blockbuster movies and live sports. For program schedules or additional information please visit www.wgnamerica.com





  [may 2011]  
S
M
T
W
T
F
S


· HOW I MET YOUR MOTHER (CBS)





[01/20/17 - 03:14 PM]
Disney Channel Debuts Season Two of "Stuck in the Middle" with a Family Movie Event "Stuck in the Waterpark - The Movie," on February 3
The telecast will be preceded by family favorites "Despicable Me" and Disney Pixar's "Monsters University."

[01/20/17 - 02:59 PM]
Amazon Original Series "Patriot" to Screen at Berlin Film Festival, Berlinale
Michael Dorman, Terry O'Quinn, Kurtwood Smith and Michael Chernus star in the drama, the full season of which rolls out on the streaming service February 24.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 10:31 AM]
Ray Diaz Joins Cast of TV Land's "Lopez" as Series Regular
The series returns for its second season on Wednesday, March 29 at 10:30/9:30c.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/20/17 - 07:58 AM]
History Teams with Travis Fimmel for Scripted Anthology Series in Development from A+E Studios, Atlas Entertainment and Imperative Entertainment
The scripted anthology series tells the stories of Wyatt Earp and other iconic sinners and anti-heroes throughout history.

[01/20/17 - 07:33 AM]
"We Make the Terror" - Season Five of "House of Cards" to Premiere May 30
Netflix made said announcement via Twitter this morning.

[01/20/17 - 06:33 AM]
Amazon Studios Sets May 12 as Premiere Date for "I Love Dick"
The series will also be presented at the Sundance Film Festival on Monday, January 23.

[01/20/17 - 06:30 AM]
Ten-Time Grammy(R) Award Winner and Current Nominee Adele to Perform on "The 59th Annual Grammy Awards(R)" Feb. 12
She will perform a song from her Grammy-nominated album, 25, marking the fourth time she takes the Grammy stage.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 01:18 PM]
Amazon Original Series "Sneaky Pete" Renewed for Season Two
The series was the second most streamed original scripted series on an opening day, behind "The Man in the High Castle."

[01/19/17 - 12:29 PM]
Catch Up with Past MVPs in "Puppy Bowl: Where Are They Now?" New Date - Friday, January 27
The one-hour special was previously slated to air tomorrow night on the cable channel.

[01/19/17 - 12:24 PM]
Roel Reine to Direct "Marvel's The Inhumans"
The series, produced in conjunction with ABC Studios and filmed entirely with IMAX digital cameras, will run worldwide exclusively in IMAX for two weeks at the beginning of September 2017.

[01/19/17 - 11:52 AM]
Food Network Orders Seconds of "Ginormous Food"
The series features comedian and food fanatic Josh Denny as he travels the country tasting the greatest and biggest dishes, while learning about the amazing stories and people behind them.

[01/19/17 - 11:46 AM]
A&E Network's Emmy-Nominated Series "Cold Case Files" Gets a Reboot Narrated by Danny Glover
The return of "Cold Case Files" will explore compelling new cases that have gone cold for years and chronicle the journeys of the detectives who reopened them.