[05/18/11 - 05:01 AM]
Spike TV and Total Nonstop Action (TNA) Wrestling Relaunch Flagship Program as "Impact Wrestling"
"While the name change is subtle, it is also very powerful," said TNA chief marketing officer Al Ovadia.

[via press release from TNA Wrestling]

Spike TV and Total Nonstop Action (TNA) Wrestling Relaunch Flagship Program as "Impact Wrestling"

NASHVILLE, Tenn., May 18, 2011 -- Total Nonstop Action (TNA) Wrestling and Spike TV announced today that TNA's flagship program would be rebranded as IMPACT WRESTLING, beginning Thursday, May 19 at 9 p.m. (ET/PT) on SPIKE.

With the debut of "TNA iMPACT!" in 2005, TNA and SPIKE have partnered to bring U.S. television audiences the most exciting professional wrestling in the world today. TNA iMPACT! has been averaging 1.8 million viewers this year and ranks among the top programs on cable with Men 18-34 and Men 18-49 in its timeslot. In 2011, TNA is up 11% in HH rating vs. Q1 2010 and 9% in viewership of persons 2+.

"While the name change is subtle, it is also very powerful. TNA is proud to be in the wrestling business, and not afraid to say it. And, to emphasize our commitment we have added the word 'wrestling' to our already well-known 'iMPACT!' brand," said TNA chief marketing officer Al Ovadia.

In addition to rebranding IMPACT WRESTLING, TNA is launching the tagline, "WRESTLING MATTERS," a statement that reflects every aspect of TNA Wrestling, from program content to marketing to live events.

"We wanted a branding initiative that was scalable and could extend across all platforms," added Ovadia. "We asked our fans what it was about professional wrestling that they found most compelling. We learned it was no single aspect, their passion for wrestling was all-consuming. Whether it's the in-ring action, backstage brawls, the feuds or classic dramatic conflict of good vs. evil, it's the entire experience that makes 'wrestling matter.'"

"TNA is a proven ratings winner on Thursday nights for Spike, delivering a consistently large audience of hard-to-reach young men," said Brian J. Diamond, senior vice president, sports and specials, Spike TV. "We feel the new IMPACT WRESTLING branding message will resonate with our audience who crave the action-packed wrestling that only TNA can provide."

Effective immediately fans can visit www.IMPACTWRESTLING.com for exclusive news and content on the stars of IMPACT WRESTLING. Fans can also access over 300 hours of TNA programming at www.TNAOnDemand.com.

About TNA Wrestling

Total Nonstop Action (TNA) Wrestling is the world's most innovative experience in professional wrestling, airing in over 120 countries worldwide. Join Hulk Hogan, Ric Flair, Rob Van Dam, "The Phenomenal" AJ Styles, Olympic Gold Medalist Kurt Angle, Sting, the lovely and lethal TNA Knockouts and the no-limits X-Division for IMPACT WRESTLING every Thursday night at 9:00 pm ET/PT on SPIKE.

For more information on IMPACT WRESTLING, visit www.IMPACTWRESTLING.com. TNA Entertainment, LLC is a privately held company headquartered in Nashville, Tenn.

  [may 2011]  


[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 12:08 PM]
Freeform Brings Fan Favorite "Stitchers" and New Original Sci-Fi Series "Beyond" to Stan Lee's L.A. Comic Con on October 29 and 30
"Stitchers" co-stars Ritesh Rajan, Damon Dayoub and Sarah Davenport are among those scheduled to appear.

[10/21/16 - 10:05 AM]
Freeform's Annual "Countdown to 25 Days of Christmas" Starts on Thanksgiving Day, Thursday, November 24
Said offerings include the premiere "The Odd Life of Timothy Green," "Boxtrolls," and the network premiere of the fourth installment of the hit "Cinderella Story" franchise, "A Cinderella Story: If the Shoe Fits."

[10/21/16 - 10:04 AM]
Freeform's Funday Programming Event Begins November 12 and Continues Through November 13
Highlights include the network premieres of "Planes: Fire & Rescue," "How to Train Your Dragon" and "Shrek Forever After."

[10/21/16 - 10:03 AM]
"Madonna: Rebel Heart Tour" to Premiere on Showtime(R) on December 9 at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[10/21/16 - 09:55 AM]
David Blaine Is Back With an Extraordinary Special, "David Blaine: Beyond Magic," Airing Tuesday, November 15, on ABC
Following his critically acclaimed ratings smash "David Blaine: Real or Magic," Blaine returns with his most revealing performance yet.

[10/21/16 - 09:35 AM]
Video: Netflix's "Haters Back Off!" Star Miranda Sings Shares Some of Her Favorite Things
Based on the character created by Colleen Ballinger, "Haters Back Off!" delves into the oddball family life of Miranda Sings.

[10/21/16 - 09:31 AM]
Video: Netflix Unveils The Ivory Game Trailer and Poster
From executive producer Leonardo DiCaprio, The Ivory Game is an epic documentary feature that goes undercover into the dark and sinister underbelly of ivory trafficking.

[10/21/16 - 09:29 AM]
Premiere Date Change - A&E Network Will Now Air Original Docu-Series "The Killing Season" on November 12
The newcomer will now roll out with back-to-back episodes one week later than previously announced.