or


[05/18/11 - 05:01 AM]
Spike TV and Total Nonstop Action (TNA) Wrestling Relaunch Flagship Program as "Impact Wrestling"
"While the name change is subtle, it is also very powerful," said TNA chief marketing officer Al Ovadia.

[via press release from TNA Wrestling]

Spike TV and Total Nonstop Action (TNA) Wrestling Relaunch Flagship Program as "Impact Wrestling"

NASHVILLE, Tenn., May 18, 2011 -- Total Nonstop Action (TNA) Wrestling and Spike TV announced today that TNA's flagship program would be rebranded as IMPACT WRESTLING, beginning Thursday, May 19 at 9 p.m. (ET/PT) on SPIKE.

With the debut of "TNA iMPACT!" in 2005, TNA and SPIKE have partnered to bring U.S. television audiences the most exciting professional wrestling in the world today. TNA iMPACT! has been averaging 1.8 million viewers this year and ranks among the top programs on cable with Men 18-34 and Men 18-49 in its timeslot. In 2011, TNA is up 11% in HH rating vs. Q1 2010 and 9% in viewership of persons 2+.

"While the name change is subtle, it is also very powerful. TNA is proud to be in the wrestling business, and not afraid to say it. And, to emphasize our commitment we have added the word 'wrestling' to our already well-known 'iMPACT!' brand," said TNA chief marketing officer Al Ovadia.

In addition to rebranding IMPACT WRESTLING, TNA is launching the tagline, "WRESTLING MATTERS," a statement that reflects every aspect of TNA Wrestling, from program content to marketing to live events.

"We wanted a branding initiative that was scalable and could extend across all platforms," added Ovadia. "We asked our fans what it was about professional wrestling that they found most compelling. We learned it was no single aspect, their passion for wrestling was all-consuming. Whether it's the in-ring action, backstage brawls, the feuds or classic dramatic conflict of good vs. evil, it's the entire experience that makes 'wrestling matter.'"

"TNA is a proven ratings winner on Thursday nights for Spike, delivering a consistently large audience of hard-to-reach young men," said Brian J. Diamond, senior vice president, sports and specials, Spike TV. "We feel the new IMPACT WRESTLING branding message will resonate with our audience who crave the action-packed wrestling that only TNA can provide."

Effective immediately fans can visit www.IMPACTWRESTLING.com for exclusive news and content on the stars of IMPACT WRESTLING. Fans can also access over 300 hours of TNA programming at www.TNAOnDemand.com.

About TNA Wrestling

Total Nonstop Action (TNA) Wrestling is the world's most innovative experience in professional wrestling, airing in over 120 countries worldwide. Join Hulk Hogan, Ric Flair, Rob Van Dam, "The Phenomenal" AJ Styles, Olympic Gold Medalist Kurt Angle, Sting, the lovely and lethal TNA Knockouts and the no-limits X-Division for IMPACT WRESTLING every Thursday night at 9:00 pm ET/PT on SPIKE.

For more information on IMPACT WRESTLING, visit www.IMPACTWRESTLING.com. TNA Entertainment, LLC is a privately held company headquartered in Nashville, Tenn.





  [may 2011]  
S
M
T
W
T
F
S


· IMPACT WRESTLING (POP)





[09/20/17 - 01:18 PM]
A&E Network to Premiere New Nonfiction Limited Series "The Eleven" on Thursday, October 19 at 9PM ET/PT
The six-part limited series follows investigators as they reexamine the murders of 11 teenage girls after discovering a confession letter from current inmate and convicted murderer Edward Harold Bell.

[09/20/17 - 12:31 PM]
NBC and Hulu Bring Will & Grace (and Jack & Karen) to Screens Everywhere with First-Ever Streaming Deal for Multi-Emmy Award Winning Series
The iconic series will be available on the NBC app, Hulu and on-demand through satellite, cable and telco pay TV providers, beginning Thursday, September 21, one week ahead of the return of "Will & Grace" on NBC.

[09/20/17 - 12:01 PM]
CBS Gives 13 Episode Series Production Commitment to New Drama from Emmy Award Winner Dick Wolf for the 2018-2019 Broadcast Season
The new series, "F.B.I." (working title), is a scripted drama about the inner workings of the New York office of the Federal Bureau of Investigation.

[09/20/17 - 11:55 AM]
American Heroes Channel Announces Premiere of "Unabomber: 20 Years of Terror" This Sunday, September 24 at 10/9c
For 18 years, Theodore John Kaczynski mailed and planted handmade explosive devices, traumatizing the American people, claiming the lives of three innocent victims and injuring nearly two dozen more.

[09/20/17 - 11:16 AM]
Natasha Lyonne, Leslye Headland and Amy Poehler to Bring New Comedy Series to Netflix
The series follows a young woman named Nadia (Lyonne) on her journey as the guest of honor at a seemingly inescapable party one night in New York City.

[09/20/17 - 11:03 AM]
Short Film "Tokyo Project," Starring Elisabeth Moss, Ebon Moss-Bachrach and Shu Kakizawa, Debuts Oct. 14 on HBO
Exploring a mysterious romance between two strangers, the exclusive presentation is written and directed by Richard Shepard.

[09/20/17 - 10:40 AM]
eSports Docuseries "Chasing the Cup: Injustice 2" Launches Today on CW Seed and Machinima's Main YouTube Channel
The finale will air on The CW network as a one-hour primetime special on Tuesday, October 3.

[09/20/17 - 10:31 AM]
Nora Arnezeder, Gabriel Byrne, Justin Chatwin, Tomiwa Edun and Laura Fraser Cast in Crackle's Upcoming Original Movie, "In the Cloud" from Imperative Entertainment and Automatik
The 90-minute feature is expected to release this December on the streaming network.

[09/20/17 - 10:30 AM]
Fan-Favorite "MasterChef Junior" Judge Joe Bastianich Returns for Season Six, Scheduled to Air During the 2017-2018 Season on FOX
Additionally, Bastianich joins chefs Gordon Ramsay, Christina Tosi and Aarón Sánchez on the "MasterChef" season eight finale airing tonight.

[09/20/17 - 09:37 AM]
Aflac Dives Into the Animation Pond, Signing on as Sponsor of Disney XD's New "DuckTales" Animated Series
As part of the agreement, the two companies have developed a co-branded commercial featuring an animated version of the Aflac Duck set in the world of "DuckTales."

[09/20/17 - 09:01 AM]
Video: "The Meyerowitz Stories (New and Selected)" - Official Trailer - Netflix
Adam Sandler, Ben Stiller, Dustin Hoffman, Elizabeth Marvel, Grace Van Patten and Emma Thompson star in Noah Baumbach's latest film.

[09/20/17 - 08:37 AM]
Michael McKean Sprinkles Fact with a Dash of Fiction in New Season of "Food: Fact or Fiction?"
"A revered actor with impeccable comedic timing, Michael McKean is the perfect guide to walk viewers through the myths, mysteries, and magic behind the foods we all love, " said Courtney White.

[09/20/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily tops the night among total viewers as well as adults 18-49.

[09/20/17 - 08:09 AM]
Lifetime Has Five All New Movies You Don't Want to Miss
Newly announced: "Oscar Pistorious: Blade Runner Killer" starring Andreas Damm and Toni Garrn on November 11.

[09/20/17 - 07:39 AM]
DIY Network Hit "Texas Flip N Move" Premieres New Season on Oct. 6
The series follows a cast of real estate risk-takers in the Lone Star State as they compete head-to-head to buy low, work fast and sell high in this property-flipping competition.