or


[05/19/11 - 09:05 AM]
The CW Launches Innovative Ad Sales Initiatives for 2011-2012 Season
Among the offerings: a fully sponsorable game, "Cwingo," that viewers play online and through Facebook during the live broadcasts of CW shows.

[via press release from The CW]

THE CW LAUNCHES INNOVATIVE AD SALES INITIATIVES FOR 2011-2012 SEASON

The CW to be Exclusive Television Partner of Breakthrough Mobile Shopping App Shopkick

The CW Also to Launch "Cwingo," a Fully Sponsorable Online Game Viewers Play Through Facebook

NEW YORK - May 19, 2011 - The CW is launching two first-of-their-kind sales programs for the 2011-2012 broadcast season, providing unique opportunities for advertisers on-air and online, while encouraging and rewarding viewers who watch The CW's primetime shows live, the announcement was made at the network's upfront presentation at the Jazz at Lincoln Center in New York City. The CW will be the exclusive television partner of the revolutionary mobile smartphone app shopkick, which rewards The CW viewers with special discounts and rewards from advertisers while they watch. The CW has also created a fully sponsorable game, "Cwingo," that viewers play online and through Facebook during the live broadcasts of CW shows.

"The CW is always looking for new ways to bring our advertisers into our eco-system of on-air, online, and social media, and we have two very exciting new platforms this year," said Rob Tuck, Executive Vice President, National Sales, The CW. "Cwingo and shopkick really bring the second screen to life, enhancing the overall viewing experience in a way that our advertisers have been asking for and connecting them with our young viewers where they live and breathe - through social media and directly on their mobile devices."

"Shopkick's first network partnership with The CW is a revolution for advertisers. The cell phone is the only interactive medium that consumers have with them while they are watching television, and while they are shopping in the store," said Cyriac Roeding, CEO and co-founder of shopkick. "The CW and shopkick together make use of this for the first time in a seamless, simple way."

The CW's exclusive partnership with shopkick, the largest mobile shopping application in America, will enable advertisers on The CW to reward users for watching their commercials with shopkick's "reward kicks" and with special on-screen discount offers designed to drive viewers into the store. With unobtrusive on-screen alerts, viewers will be reminded to open the shopkick app on their smartphone to receive exclusive deals. Using the smartphone's microphone, the shopkick app will automatically recognize the TV commercial when it is watched to deliver instant rewards in the form of "kicks" and unlock special offers from advertisers on their featured branded products.

With this measurable brand interaction, The CW and shopkick can now help advertisers close the loop in the purchase cycle for the first time, from ads on the TV screen all the way to the purchase of a specific product. Shopkick is available on both iPhone and Android platforms.

"Cwingo," a bingo game with a CW twist, connects with viewers through Facebook while also driving them to watch The CW live on-air in order to play and win. Viewers challenge their Facebook friends to prove who's the biggest fan, while playing along with their favorite CW shows. The "Cwingo" card, which viewers connect to through Facebook or directly on CWTV.com, features different scenes from an upcoming CW show as well as commercials airing during that episode. During the live episode, viewers click the scenes as they see them appear on-air. If viewers correctly click five scenes in-a-row and hit "Cwingo" they receive a special social badge for their Facebook profile, and are entered to win bigger weekly and monthly prizes, like a trip to the set of their favorite CW show.

"Cwingo" is a mobile-ready site, so viewers can play on smartphones as well as computers, and the "Cwingo" card is fully sponsorable for advertisers.





  [may 2011]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[01/31/15 - 08:47 AM]
"Grimm" Retains 92% of Last Week's Rating in Adults 18-49, Which Matched Its Highest Result Since Its Season Debut
NBC spins the numbers for Friday, January 30.

[01/31/15 - 08:39 AM]
ABC Wins Friday with the Top 2 Shows - "20/20" Hits 10-Week Highs
ABC spins the numbers for Friday, January 30.

[01/31/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Takes Home Demo Crown with "Shark Tank"
The network's reality mainstay leads the night among adults 18-49.

[01/30/15 - 03:44 PM]
Video: "Game of Thrones" - Season 5 Trailer
The show's 10-episode fifth season kicks off on Sunday, April 12 at 9:00/8:00c.

[01/30/15 - 02:01 PM]
Production Has Started in New Orleans on "Zoo," CBS's New Drama Series Based on James Patterson's Bestselling Novel
The series starring James Wolk, Kristen Connolly, Billy Burke, Nora Arnezeder and Nonso Anozie will premiere in summer 2015.

[01/30/15 - 01:30 PM]
HBO Greenlights Miniseries "Lewis and Clark," Starring Casey Affleck and Matthias Schoenaerts, With Production to Begin This Summer
Edward Norton, Brad Pitt, Dede Gardner, Tom Hanks and Gary Goetzman are among the executive producers.

[01/30/15 - 01:01 PM]
Airdate of March 25 Set for "Nashville: On the Record 2," One Hour Music Special Featuring Performances by the Cast and Special Superstar Guest Reba
Direct from Nashville's world famous Grand Ole Opry House, cast members of ABC's acclaimed primetime series "Nashville" will take the stage to perform songs from the show and provide candid interviews backstage.

[01/30/15 - 11:34 AM]
ABC Family Begins Production and Announces Cast of Two Comedy Pilots: "Kevin from Work" and "Tough Cookie"
Both pilots are single-camera and are shooting in Los Angeles.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 10:30 AM]
USA Network Announces Super Bowl Spot for "Dig"
The 15-second spot will feature clips from the international production, premiering Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 09:18 AM]
Chart Topping Fall Out Boy and Charli XCX Will Get the Party Started for Super Bowl XLIX at "VH1 + Papa John's(R) Super Bowl Blitz: A Concert for the Troops"
Joining tonight's celebration is Super Bowl XLIX's esteemed National Anthem singer Idina Menzel.

[01/30/15 - 09:06 AM]
"Rosie O'Donnell: A Heartfelt Stand Up," A Unique Hybrid of Comedy, Confession and Life-Saving Information, Debuts Feb. 14, Exclusively on HBO
Taped at the Levity Live Comedy Club inside the Palisades Center Mall in West Nyack, NY, the special showcases O'Donnell's skills as a laugh-out-loud stand-up comedian, while incorporating a vital message literally near and dear to her heart.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.