or


[05/19/11 - 09:05 AM]
The CW Launches Innovative Ad Sales Initiatives for 2011-2012 Season
Among the offerings: a fully sponsorable game, "Cwingo," that viewers play online and through Facebook during the live broadcasts of CW shows.

[via press release from The CW]

THE CW LAUNCHES INNOVATIVE AD SALES INITIATIVES FOR 2011-2012 SEASON

The CW to be Exclusive Television Partner of Breakthrough Mobile Shopping App Shopkick

The CW Also to Launch "Cwingo," a Fully Sponsorable Online Game Viewers Play Through Facebook

NEW YORK - May 19, 2011 - The CW is launching two first-of-their-kind sales programs for the 2011-2012 broadcast season, providing unique opportunities for advertisers on-air and online, while encouraging and rewarding viewers who watch The CW's primetime shows live, the announcement was made at the network's upfront presentation at the Jazz at Lincoln Center in New York City. The CW will be the exclusive television partner of the revolutionary mobile smartphone app shopkick, which rewards The CW viewers with special discounts and rewards from advertisers while they watch. The CW has also created a fully sponsorable game, "Cwingo," that viewers play online and through Facebook during the live broadcasts of CW shows.

"The CW is always looking for new ways to bring our advertisers into our eco-system of on-air, online, and social media, and we have two very exciting new platforms this year," said Rob Tuck, Executive Vice President, National Sales, The CW. "Cwingo and shopkick really bring the second screen to life, enhancing the overall viewing experience in a way that our advertisers have been asking for and connecting them with our young viewers where they live and breathe - through social media and directly on their mobile devices."

"Shopkick's first network partnership with The CW is a revolution for advertisers. The cell phone is the only interactive medium that consumers have with them while they are watching television, and while they are shopping in the store," said Cyriac Roeding, CEO and co-founder of shopkick. "The CW and shopkick together make use of this for the first time in a seamless, simple way."

The CW's exclusive partnership with shopkick, the largest mobile shopping application in America, will enable advertisers on The CW to reward users for watching their commercials with shopkick's "reward kicks" and with special on-screen discount offers designed to drive viewers into the store. With unobtrusive on-screen alerts, viewers will be reminded to open the shopkick app on their smartphone to receive exclusive deals. Using the smartphone's microphone, the shopkick app will automatically recognize the TV commercial when it is watched to deliver instant rewards in the form of "kicks" and unlock special offers from advertisers on their featured branded products.

With this measurable brand interaction, The CW and shopkick can now help advertisers close the loop in the purchase cycle for the first time, from ads on the TV screen all the way to the purchase of a specific product. Shopkick is available on both iPhone and Android platforms.

"Cwingo," a bingo game with a CW twist, connects with viewers through Facebook while also driving them to watch The CW live on-air in order to play and win. Viewers challenge their Facebook friends to prove who's the biggest fan, while playing along with their favorite CW shows. The "Cwingo" card, which viewers connect to through Facebook or directly on CWTV.com, features different scenes from an upcoming CW show as well as commercials airing during that episode. During the live episode, viewers click the scenes as they see them appear on-air. If viewers correctly click five scenes in-a-row and hit "Cwingo" they receive a special social badge for their Facebook profile, and are entered to win bigger weekly and monthly prizes, like a trip to the set of their favorite CW show.

"Cwingo" is a mobile-ready site, so viewers can play on smartphones as well as computers, and the "Cwingo" card is fully sponsorable for advertisers.





  [may 2011]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/19/18 - 10:00 AM]
The Final Episodes of "Star Wars Rebels" Begin February 19 on Disney XD
The final episodes will unfold over three weeks, with two back-to-back episodes premiering every Monday night on Disney XD, until its epic 90-minute conclusion on Monday, March 5.

[01/19/18 - 09:59 AM]
Netflix Announces New Original Documentary Series Launching Winter/Spring 2018
"Flint Town" and "Wild Wild Country" will join the previously announced "Ugly Delicious," among others.

[01/19/18 - 09:24 AM]
Steve Harvey's "Steve" Renewed for Season Two
"Steve" has already been sold in 90% of the U.S. on NBC Owned Television Stations as well as leading station groups across the country including Sinclair and Hearst.

[01/19/18 - 09:23 AM]
Discovery's Street Outlaws Are Racing to a City Near You in the All-New Series "Street Outlaws: No Prep Kings"
A sneak peak airs Tuesday, February 27 at 10:00/9:00c and all-new episodes continue on Wednesday, March 7 at 9:00/8:00c.

[01/19/18 - 08:17 AM]
Joel McHale Unveils New Weekly Series Coming to Netflix
"The Joel McHale Show with Joel McHale" is a new, weekly half-hour topical series that takes a sharp, absurdist look at pop culture and news from across the globe.

[01/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition in Viewers, Demos
Plus: ABC and The CW's dramas return up from their fall finales.

[01/19/18 - 07:26 AM]
David Bromstad Helps Lottery Winners Hit the Real Estate Jackpot in New Season of HGTV's "My Lottery Dream Home"
The 14 fresh episodes will follow David as he and his instant-millionaire clients tour three spectacular properties to find the family their forever home.

[01/18/18 - 06:31 PM]
Freeform Sends Zoey Off to Sophomore Year with a Season 2 Order of "grown-ish"
The premiere boasted Freeform's highest debut for a comedy in nearly six years.

[01/18/18 - 05:01 PM]
Breaking News from Freeform's First-Ever Freeform Summit
The network reveals premiere dates for "Marvel's Cloak & Dagger," "The Bold Type" and "Famous in Love" and more!

[01/18/18 - 12:21 PM]
Video: "Brockmire" Returns to the Booth in the Big Easy - First Season 2 Teaser Released
In a first look, Jim Brockmire (Hank Azaria) arrives in New Orleans, seeking redemption while wallowing in excess and looking to get his once-legendary baseball broadcast career back on track.

[01/18/18 - 11:52 AM]
Video: A Series Inspired by the Greatest Corruption Scandal of All Time - "The Mechanism" Will Be Revealed on March 23
Get ready to join a small group of dogged investigators on the hunt to discover the inner workings of the biggest corruption scheme of all time and the impact their pursuit will have on everyone involved - including themselves.

[01/18/18 - 11:06 AM]
"Party of Five" Reboot from Sony Pictures Television, with Original Creators Chris Keyser and Amy Lippman, Lands Put Pilot Commitment at Freeform
The reboot will follow the five Buendias children as they navigate daily life struggles to survive as a family unit after their parents are suddenly deported back to Mexico.

[01/18/18 - 10:32 AM]
Video: Starz Releases "Ash vs Evil Dead" Season 3 Key Art and Trailer
The third season finds Ash, having gone from murderous urban legend to humanity-saving hometown hero, discovering that he has a long lost daughter who's been entrusted in his care.

[01/18/18 - 10:12 AM]
Video: Hard Work. Dedication. Teamwork. "Coach Snoop" Coming to Netflix February 2
"Coach Snoop" follows the legendary rapper outside the studio and on the field, as he coaches a team of teenagers in the Snoop Youth Football League.

[01/18/18 - 10:00 AM]
"Conan Without Borders: Haiti" to Air Saturday, January 27
After hearing President Trump's disparaging remarks about Haiti, O'Brien immediately decided to announce his intentions to visit the island nation.