or


[05/19/11 - 09:05 AM]
The CW Launches Innovative Ad Sales Initiatives for 2011-2012 Season
Among the offerings: a fully sponsorable game, "Cwingo," that viewers play online and through Facebook during the live broadcasts of CW shows.

[via press release from The CW]

THE CW LAUNCHES INNOVATIVE AD SALES INITIATIVES FOR 2011-2012 SEASON

The CW to be Exclusive Television Partner of Breakthrough Mobile Shopping App Shopkick

The CW Also to Launch "Cwingo," a Fully Sponsorable Online Game Viewers Play Through Facebook

NEW YORK - May 19, 2011 - The CW is launching two first-of-their-kind sales programs for the 2011-2012 broadcast season, providing unique opportunities for advertisers on-air and online, while encouraging and rewarding viewers who watch The CW's primetime shows live, the announcement was made at the network's upfront presentation at the Jazz at Lincoln Center in New York City. The CW will be the exclusive television partner of the revolutionary mobile smartphone app shopkick, which rewards The CW viewers with special discounts and rewards from advertisers while they watch. The CW has also created a fully sponsorable game, "Cwingo," that viewers play online and through Facebook during the live broadcasts of CW shows.

"The CW is always looking for new ways to bring our advertisers into our eco-system of on-air, online, and social media, and we have two very exciting new platforms this year," said Rob Tuck, Executive Vice President, National Sales, The CW. "Cwingo and shopkick really bring the second screen to life, enhancing the overall viewing experience in a way that our advertisers have been asking for and connecting them with our young viewers where they live and breathe - through social media and directly on their mobile devices."

"Shopkick's first network partnership with The CW is a revolution for advertisers. The cell phone is the only interactive medium that consumers have with them while they are watching television, and while they are shopping in the store," said Cyriac Roeding, CEO and co-founder of shopkick. "The CW and shopkick together make use of this for the first time in a seamless, simple way."

The CW's exclusive partnership with shopkick, the largest mobile shopping application in America, will enable advertisers on The CW to reward users for watching their commercials with shopkick's "reward kicks" and with special on-screen discount offers designed to drive viewers into the store. With unobtrusive on-screen alerts, viewers will be reminded to open the shopkick app on their smartphone to receive exclusive deals. Using the smartphone's microphone, the shopkick app will automatically recognize the TV commercial when it is watched to deliver instant rewards in the form of "kicks" and unlock special offers from advertisers on their featured branded products.

With this measurable brand interaction, The CW and shopkick can now help advertisers close the loop in the purchase cycle for the first time, from ads on the TV screen all the way to the purchase of a specific product. Shopkick is available on both iPhone and Android platforms.

"Cwingo," a bingo game with a CW twist, connects with viewers through Facebook while also driving them to watch The CW live on-air in order to play and win. Viewers challenge their Facebook friends to prove who's the biggest fan, while playing along with their favorite CW shows. The "Cwingo" card, which viewers connect to through Facebook or directly on CWTV.com, features different scenes from an upcoming CW show as well as commercials airing during that episode. During the live episode, viewers click the scenes as they see them appear on-air. If viewers correctly click five scenes in-a-row and hit "Cwingo" they receive a special social badge for their Facebook profile, and are entered to win bigger weekly and monthly prizes, like a trip to the set of their favorite CW show.

"Cwingo" is a mobile-ready site, so viewers can play on smartphones as well as computers, and the "Cwingo" card is fully sponsorable for advertisers.





  [may 2011]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/25/17 - 10:04 AM]
"Legends of Chamberlain Heights" Returns for Season Two on Sunday, June 18 at 11:30 P.M. ET/PT on Comedy Central
"Legends of Chamberlain Heights" is an urban animated series mixing raucous comedy and social commentary that centers on three high school freshman basketball benchwarmers.

[05/25/17 - 09:57 AM]
Ina Garten Launches "Barefoot Contessa: Cook Like a Pro" on Sunday, May 28th at 11AM ET/PT on Food Network
Each of the all-new eight episodes were shot on-location at Ina's home in East Hampton, New York.

[05/25/17 - 09:37 AM]
Video: Sneak Peaks from Netflix's "Friends from College" - Premieres July 14th
Soak up all of the immature use of mature language in four all new NSFW sneak peeks at the new Netflix original series.

[05/25/17 - 09:26 AM]
Hip-Hop. Money. Fame. Deception. Murder. All Collide in New Original Scripted Series, "Tales", Premiering Tuesday, June 27, 2017
The project is a scripted anthology series of "song stories" weaving classic and current hip-hop songs into captivating visual narratives from the lyrics of some of hip-hop's greatest hits.

[05/25/17 - 08:59 AM]
Video: All-New Hack into "Broad City!" Communication Barriers Keep Abbi & Ilana From Successfully Playing Synchronized Solitaire
Season four premieres on Wednesday, August 23 on Comedy Central.

[05/25/17 - 08:44 AM]
Bravo Media Premieres Season Three of "Odd Mom Out" on Wednesday, July 12 at 10PM ET/PT
Joining the cast this season is Christine Taylor playing Brooke's older sister, Barrett.

[05/25/17 - 08:22 AM]
Travel Channel Names 10 of the Newest Extreme Waterslides to Ride this Weekend
These awesome aquatic adventures are just the beginning of the fun in Travel Channel's new season of "Xtreme Waterparks," premiering on Sunday, June 4.

[05/25/17 - 07:31 AM]
"Andi Mack" Has Been Ordered for Second Season on Disney Channel
The series ranks as the #1 TV series of 2017 to-date among Girls 6-11, Girls 9-14 and Girls 6-14.

[05/25/17 - 07:04 AM]
Video: EPIX Releases First Trailer for "Get Shorty"
The series is based in part on the 1990 Elmore Leonard novel of the same name.

[05/25/17 - 07:04 AM]
BBC America's "Broadchurch" Begins Final Season on Wednesday, June 28 at 10/9c
Olivia Colman and David Tennant return for the show's third and final chapter.

[05/25/17 - 06:43 AM]
"Home Town" Delivers Standout Season One Ratings for HGTV
HGTV further spins the numbers for the series to date.

[05/25/17 - 06:01 AM]
Robin Roberts Guest Stars in a Special Episode of Disney Junior's Acclaimed Animated Series "Doc McStuffins," Premiering on National Cancer Survivors Day, Sunday, June 4
Roberts plays the voice of "Audrey's Mom" in an episode titled "Hannah the Brave."

[05/24/17 - 11:54 AM]
Science Channel's "Space's Deepest Secrets" Deciphers Strange Signals from Alien Worlds to Determine If We Are Really Alone in the Universe
The special episode tells the story of a genuine scientific mystery, the recent discovery, confirmation, and on-going attempts to understand the origin of Fast Radio Bursts (FRBs), enigmatic pulses from deep space that have so-far defied explanation.

[05/24/17 - 11:28 AM]
Crackle Set for Epic Rager with New Original Movie, "Party Boat," Starring Jay Mohr, Brett Davern, Beau Mirchoff, Sung Kang & Katie Leclerc
"Party Boat" focuses on 25-year-old Max, who is throwing his wildest party yet - a 25th birthday party for his best friend Kiley.

[05/24/17 - 11:02 AM]
ABC's "Jimmy Kimmel Live: Game Night" Returns for the 2017 NBA Finals
Kevin Hart, Robert Downey Jr., Tom Holland, Will Ferrell, Owen Wilson, Jamie Foxx and Billy Crystal are among those on tap.