or


[05/19/11 - 09:05 AM]
The CW Launches Innovative Ad Sales Initiatives for 2011-2012 Season
Among the offerings: a fully sponsorable game, "Cwingo," that viewers play online and through Facebook during the live broadcasts of CW shows.

[via press release from The CW]

THE CW LAUNCHES INNOVATIVE AD SALES INITIATIVES FOR 2011-2012 SEASON

The CW to be Exclusive Television Partner of Breakthrough Mobile Shopping App Shopkick

The CW Also to Launch "Cwingo," a Fully Sponsorable Online Game Viewers Play Through Facebook

NEW YORK - May 19, 2011 - The CW is launching two first-of-their-kind sales programs for the 2011-2012 broadcast season, providing unique opportunities for advertisers on-air and online, while encouraging and rewarding viewers who watch The CW's primetime shows live, the announcement was made at the network's upfront presentation at the Jazz at Lincoln Center in New York City. The CW will be the exclusive television partner of the revolutionary mobile smartphone app shopkick, which rewards The CW viewers with special discounts and rewards from advertisers while they watch. The CW has also created a fully sponsorable game, "Cwingo," that viewers play online and through Facebook during the live broadcasts of CW shows.

"The CW is always looking for new ways to bring our advertisers into our eco-system of on-air, online, and social media, and we have two very exciting new platforms this year," said Rob Tuck, Executive Vice President, National Sales, The CW. "Cwingo and shopkick really bring the second screen to life, enhancing the overall viewing experience in a way that our advertisers have been asking for and connecting them with our young viewers where they live and breathe - through social media and directly on their mobile devices."

"Shopkick's first network partnership with The CW is a revolution for advertisers. The cell phone is the only interactive medium that consumers have with them while they are watching television, and while they are shopping in the store," said Cyriac Roeding, CEO and co-founder of shopkick. "The CW and shopkick together make use of this for the first time in a seamless, simple way."

The CW's exclusive partnership with shopkick, the largest mobile shopping application in America, will enable advertisers on The CW to reward users for watching their commercials with shopkick's "reward kicks" and with special on-screen discount offers designed to drive viewers into the store. With unobtrusive on-screen alerts, viewers will be reminded to open the shopkick app on their smartphone to receive exclusive deals. Using the smartphone's microphone, the shopkick app will automatically recognize the TV commercial when it is watched to deliver instant rewards in the form of "kicks" and unlock special offers from advertisers on their featured branded products.

With this measurable brand interaction, The CW and shopkick can now help advertisers close the loop in the purchase cycle for the first time, from ads on the TV screen all the way to the purchase of a specific product. Shopkick is available on both iPhone and Android platforms.

"Cwingo," a bingo game with a CW twist, connects with viewers through Facebook while also driving them to watch The CW live on-air in order to play and win. Viewers challenge their Facebook friends to prove who's the biggest fan, while playing along with their favorite CW shows. The "Cwingo" card, which viewers connect to through Facebook or directly on CWTV.com, features different scenes from an upcoming CW show as well as commercials airing during that episode. During the live episode, viewers click the scenes as they see them appear on-air. If viewers correctly click five scenes in-a-row and hit "Cwingo" they receive a special social badge for their Facebook profile, and are entered to win bigger weekly and monthly prizes, like a trip to the set of their favorite CW show.

"Cwingo" is a mobile-ready site, so viewers can play on smartphones as well as computers, and the "Cwingo" card is fully sponsorable for advertisers.





  [may 2011]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/21/17 - 02:16 PM]
"Saturday Night Live" Rolls Out Season 43 with Star-Studded 3-Week Lineup on Sept. 30, Oct. 7 & 14
Gal Gadot and Kumail Nanjiani are on tap alongside the previously announced Ryan Gosling.

[09/21/17 - 01:08 PM]
Mark Hamill, Lena Headey and David Bradley Join the Cast of Guillermo del Toro's "Trollhunters" for Season 2
In February, del Toro announced a second season of 13 episodes would debut in late 2017.

[09/21/17 - 01:01 PM]
Boxing's Heavyweight Resurgence Continues on Showtime(R)
The network announced today coverage of unified heavyweight world champion Anthony Joshua's upcoming WBA and IBF world title defense against top-rated mandatory challenger Kubrat Pulev on Saturday, October 28.

[09/21/17 - 11:00 AM]
Two-Time Tony Award Winner Matthew Broderick Cast as the Narrator in FOX's Live Musical Event, "A Christmas Story Live!," Airing Sunday, December 17, on FOX
As the narrator, Broderick will play the grown-up Ralphie Parker, who looks back with love and humor on his favorite childhood Christmas.

[09/21/17 - 11:00 AM]
David Lim Upped to Series Regular on New CBS Drama Series "S.W.A.T."
Lim portrays Victor Tan, a relatively new S.W.A.T. officer who made his name in the Hollywood division before advancing to the heights of the LAPD and Metro S.W.A.T.

[09/21/17 - 09:07 AM]
Netflix Has Picked Up "BoJack Horseman" for a Fifth Season
Will Arnett voices BoJack, the failed legendary '90s sitcom star from the favorite family sitcom Horsin' Around, who has been trying to find his way through a muddle of self-loathing, whisky and failed relationships.

[09/21/17 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Win Summer Finale Showdown
The Peacock holds off "Big Brother" on CBS and "MasterChef" on FOX.

[09/21/17 - 08:02 AM]
"Comic Book Men" Season 7 Premieres Sunday, October 22 at Midnight on AMC
Guests this season include Method Man, Robert Englund and more!

[09/21/17 - 08:01 AM]
"AMC Visionaries: Robert Kirkman's Secret History of Comics" Will Premiere as a Two-Night Television Event on Sunday, November 12th at 11:00PM ET/PT and Monday, November 13th at 10:00PM ET/PT
The six-part one-hour documentary series takes a deeper look into the stories, people and events that have transformed the world of comic books.

[09/21/17 - 08:00 AM]
"Michael Jackson's Halloween," A New One-Hour Animated Special, to Be Broadcast Friday, Oct. 27 on CBS
The special will feature the voices of actors Christine Baranski, Kiersey Clemons, Alan Cumming, George Eads, Brad Garrett, Lucy Liu, Jim Parsons and Lucas Till.

[09/21/17 - 07:22 AM]
CMT Partners with Louisiana Community and Technical Colleges and Louisiana Calling in Statewide Push Encouraging Residents to Pursue Higher Education
Louisiana native and rising country star Courtney Cole was on-hand for the announcement, where she committed to return to her home state for an eight-stop community college tour in 2018.

[09/21/17 - 07:02 AM]
An All-New "The Great American Baking Show" Debuts This December on ABC
Ayesha Curry and Anthony "Spice" Adams will host the new season.

[09/21/17 - 06:10 AM]
Video: "Def Comedy Jam 25" - Official Trailer - Netflix
Dave Chappelle, Martin Lawrence, Steve Harvey, Cedric the Entertainer, Adele Givens, Tracy Morgan, Sheryl Underwood, D.L. Hughley and many more celebrate one of comedy's greatest institutions.

[09/20/17 - 02:45 PM]
Comedy Central Launches Global Podcast Network Featuring Brand Extensions of Comedy Central's Hit Franchises and New Original Content
Comedy Central's late night hit "The Jim Jefferies Show" will debut "The Jim Jefferies Show Podcast" today, and it will be available for download and streaming worldwide across Apple Podcasts, Google Play, Spotify, Stitcher, and other digital platforms.

[09/20/17 - 01:18 PM]
A&E Network to Premiere New Nonfiction Limited Series "The Eleven" on Thursday, October 19 at 9PM ET/PT
The six-part limited series follows investigators as they reexamine the murders of 11 teenage girls after discovering a confession letter from current inmate and convicted murderer Edward Harold Bell.