3net - The 24/7 3D Network From Sony, Discovery and IMAX - Celebrates June With Largest Native 3D Programming Rollout in Television History

- Network to Premiere More Than 20 Hours of Original, Native 3D Content in June -

CULVER CITY, Calif., May 23, 2011 -- 3net, the joint venture 24/7 3D network from Sony, Discovery and IMAX will premiere an unprecedented number of original, native 3D programs throughout June, it was announced today by Tom Cosgrove, President and CEO of 3net. The historic rollout will feature all-new episodes of signature 3net originals across a wide variety of genres, including natural history, culture, adventure and entertainment, among others.

"As we kick-off 3net's fourth full month on-air, we are furthering our efforts to provide the breadth and scope of compelling, native 3D content we've offered to consumers of this emerging medium since the network's debut," said Tom Cosgrove, President and CEO of 3net. "As well, we are further solidifying the leadership position of our joint venture partners in the 3D space by offering the kind of quantity and quality of programming that drives in-home 3D adoption and combats the misconception that in-home 3D offerings are scarce."

3net's June programming schedule will focus on key general entertainment genres most compelling in 3D. The nature and animal series AFRICAN WILD and FEEDING TIME bring viewers up close like never before into the natural habits and habitats of the world's most interesting creatures; the action/adventure series HIGH OCTANE and LIVE FIRE take adrenaline to a new level, bringing viewers along for the wildest rides and most intense military training possible; CHINA REVEALED and JEWELS OF THE WORLD add a spectacular new dimension to the world's most mysterious and fascinating locations; BUILDING THE BRAND and EXPERIENCE 3D offer an immersive look behind the scenes of the world's biggest brands and most dynamic experiences and locations; and IN THE QUBE brings viewers the very latest on what's new and news in 3D.

Theme nights include "Wild Wednesdays," featuring new premieres of animal and wildlife adventures, as well as "Adrenaline Thursdays," with the best of action and adventure original programming. Since the network's launch on February 13 (DIRECTV channel 107), 3net has debuted an unprecedented number of original native 3D series. 3net will feature the most extensive library of native 3D content in the world by the end of 2011.

The 3net Original Premiere Schedule (9PM ET/6PM PT unless otherwise noted):

June 1 - AFRICAN WILD "Gannets"

June 2 - HIGH OCTANE "Ice Climbing vs. Sandrails"

June 3 - EXPERIENCE 3D "New York Ships"

June 4 - CHINA REVEALED "Dunhuang"

June 8 - FEEDING TIME "Penguins, Polar Bears, Lemurs and Rhinos"

June 9 - HIGH OCTANE "Surfing vs. Freerunning"

June 10 - EXPERIENCE 3D "Malibu"

June 10 - EXPERIENCE 3D "Road to Hana" (10p ET/PT)

June 11 - JEWELS OF THE WORLD "Fiorland"

June 15 - FEEDING TIME "Monkeys, Elephants, Otters and Grizzlies"

June 16 - HIGH OCTANE - "Street and Park Skateboarding vs. ATV and UTV"

June 17 - BUILDING THE BRAND "John Deere"

June 17 - EXPERIENCE 3D "Rock Climbing" (10p ET/PT)

June 18 - CHINA REVEALED "Harbin"

June 22 - AFRICAN WILD "Penguins"

June 23 - LIVE FIRE "Army NTC"

June 24 - EXPERIENCE 3D "Racecars" (10p ET/PT)

June 24 - BUILDING THE BRAND "Trek Bicycles"

June 25 - JEWELS OF THE WORLD "Santorini"

June 25 - JEWELS OF THE WORLD "Rome" (10p ET/PT)

June 26 - IN THE QUBE "Red, White and Blue"

June 30 - HIGH OCTANE "Inline Skate vs. Freestyle Motor Bikes"

About 3net

3net, the joint venture of Sony Corporation, Discovery Communications and IMAX Corporation brings together three of the world's leading media, technology and entertainment companies to provide the only fully programmed, 24/7 3D network to U.S. television audiences. The three partners deliver an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project, with a mission to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel will feature the most extensive library of 3D content in the world by the end of 2011, featuring genres that are most appealing in 3D, including natural history, documentary, action/adventure, travel, history, culture, lifestyle and cuisine, concerts, movies, scripted series and more. For more information, please visit www.3net.com.