or


[05/26/11 - 08:57 AM]
ABC Family's Digital Scavenger Hunt "Switched at Birth: Hunt for the Code" Begins Tuesday, May 31 on ABCFamily.com
The winner of the week-long stunt receives $4,000 to "switch their life for the weekend."

[via press release from ABC Family]

ABC FAMILY'S DIGITAL SCAVENGER HUNT "SWITCHED AT BIRTH: HUNT FOR THE CODE" BEGINS TUESDAY, MAY 31 ON ABCFAMILY.COM

First to Complete the Week-long Online Game Wins $4,000 Prize

Burbank, CA (May 26, 2011) - On Tuesday, May 31st, ABC Family will launch "Switched at Birth: Hunt for the Code," an online scavenger hunt game, as part of the network's launch of its new one-hour scripted original drama series "Switched at Birth," premiering Monday, June 6th at 9:00PM ET/PT. To enter the game, viewers can log onto www.abcfamily.com/switchedatbirthgame.

"Switched at Birth" tells the story of two teenage girls who discover they were accidentally switched as newborns in the hospital. Bay Kennish grew up in a wealthy family with two parents and a brother, while Daphne Vasquez, who lost her hearing at an early age due to a case of meningitis, grew up with a single mother in a working class neighborhood. Things come to a dramatic head when both families meet and struggle to learn how to live together for the sake of the girls.

The game centers around the teenage character of Bay, a rebellious and talented street artist, who has been hiding the fact that she's been painting her stencil art (image above) around the neighborhood. In the online game, players will hunt the internet for 10 of Bay's signature pink Tags, each of which will have two letters written underneath it. Starting May 31st, the network will post two clues per weekday on abcfamily.com that hint to the sites where Bay's stencil art can be found. On Monday, June 6th, the first eligible person to collect all 20 letters and enter the complete code on abcfamily.com wins the grand prize of $4,000 to switch their life for the weekend*.

Users can also scan the pink Microsoft Tags with a smart phone to access sneak peeks of "Switched at Birth," including video, photos and script pages.

"Switched at Birth" is executive-produced by Lizzy Weiss ("Blue Crush"), Paul Stupin ("Make It or Break It") and John Ziffren ("Melissa & Joey," "Make It or Break It"). The series stars newcomer Katie LeClerc as Daphne Vasquez; Vanessa Marano ("Gilmore Girls") as Bay Kennish; Constance Marie ("George Lopez") as Regina Vasquez; D.W. Moffett ("Friday Night Lights") as John Kennish; Lea Thompson ("Back to the Future," "Caroline in the City") as Kathryn Kennish; Lucas Grabeel ("High School Musical") as Toby Kennish; and newcomer Sean Berdy as Emmett.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 98 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, passion, humor and heart. ABC Family's programming is a mix of network defining original series and original movies, quality acquired series and blockbuster theatricals. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

* Winner pending verification. No Purchase Necessary. Game ends 6/06/11. See Official Rules at ABCFamily.com/SwitchedAtBirthGame for complete entry details.





  [may 2011]  
S
M
T
W
T
F
S


· SWITCHED AT BIRTH (ABC FAMILY)











[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:22 PM]
Animal Planet Explores the Striking Similarities of People and Primates in the Natural History Special "The Real Apes of the Planet"
The new two-hour documentary premieres Tuesday, October 21 at 8:00/7:00c on the cable channel.

[09/30/14 - 01:02 PM]
Lifetime Announces Holiday Movie Slate for 2014
"An En Vogue Christmas," "Seasons of Love," "Wally Lamb's Wishin' and Hopin'" and "The Santa Con" will join the previously announced "Grumpy Cat's Worst Christmas Ever."

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:55 PM]
FX Networks Stays in Relationships with "Married" and "You're the Worst"
"Married" is continuing on FX and "You're The Worst" is moving to its new home on FXX.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:14 PM]
Disney/ABC Television Group Announces the 13th Annual 2014 Talent Showcase, Presented by ABC Casting, Tuesday, October 7, in New York
The 14 featured actors were selected from nearly 7,000 candidates who submitted their resumes, and approximately 500 who auditioned for ABC casting executives in New York.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 12:09 PM]
Frances Berwick Named President of Newly Formed Lifestyle Network Group within NBCUniversal Cable Entertainment
Also, Adam Stotsky has been appointed General Manager of E! Entertainment, responsible for day-to-day operations of the network, in addition to his current role as President, Esquire Network.

[09/30/14 - 12:08 PM]
"The Great Halloween Fright Fight," A One-Hour Special to Haunt Households Before Halloween, Premieres October 28 on ABC
The new special will feature a number of families competing for the greatest haunted Halloween displays and a $50,000 prize.

[09/30/14 - 11:53 AM]
Comedy Central(R) Secures All-Star Cast for New Scripted Series "Another Period"
Lauren Ash, Michael Ian Black, Paget Brewster, Beth Dover, Brett Gelman, Brian Huskey, David Koechner, Jason Ritter, David Wain and Armen Weitzman will join series stars and creators Natasha Leggero and Riki Lindhome.

[09/30/14 - 11:23 AM]
The Kilcher Clan Returns to Discovery for Season Four of "Alaska: The Last Frontier"
This season, the Kilchers face unexpected and daunting challenges due to a historically warm winter.