or


[06/10/11 - 06:30 AM]
Spike TV Super Socializes "Guys Choice"
The cable channel details tonight's integrations with Facebook, Foursquare, GetGlue, GroupMe, Instagram, Shazam, SmileBooth, Tumblr and Twitter.

[via press release from Spike TV]

Spike TV Super Socializes "Guys Choice"

Network Teams With Facebook, Foursquare, GetGlue, GroupMe, Instagram, Shazam, SmileBooth, Tumblr And Twitter

"Guys Choice" To Be First-Ever Shazam-able US Televised Awards Event

"Guys Choice" Premieres On Spike TV On Friday, June 10 At 9:00 PM ET/PT

NEW YORK, June 10, 2011 -- Spike TV has launched an extensive social-media foray for today's Friday, June 10 network premiere of "Guys Choice." The network has teamed with Facebook, GetGlue, GroupMe, Instagram, Shazam and Twitter and will tap into each of its partners' specialties to help drive awareness, tune-in and multi-platform engagement with the show. The event, which taped on Saturday, June 4 at Sony Studios, has already seen a burst of activity, from its pre-show voting on Facebook, to celebrity tweeting during taping, and talent utilizing the backstage SmileBooth to pose with members of the Armed Forces. The network plans to share these special celeb photos with all social media partners during the on-air telecast. Spike is thrilled to also announce that "Guys Choice" will be the first-ever US televised award show to utilize Shazam.

"For this year's 'Guys Choice,' we wanted to explore innovative partnerships that will help our audience experience and share the show in new ways," said Erik Flannigan, evp digital media, MTV Networks Entertainment Group. "Our audience taps into social media multiple times a day already, so it is critical that we create fresh ways to extend SPIKE into those platforms. 'Guy's Choice' gave us a terrific opportunity to try several at the same time."

Spike's social strategy for "Guy's Choice" leverages each social media network's area of expertise to further engage its viewers. Below is an overview on Spike TV's social media initiatives for the pre-taping and airing of "Guys Choice."

Facebook:

Spike TV created an exclusive Facebook tab for its "Guys Choice" voting initiative. This was launched in May to coincide with the announcement of this year's nominees and was promoted to initially over 300,000 Spike fans. This year saw a 115% increase in voting due to fans utilizing Facebook and sharing their picks amongst their friends.

GetGlue

Spike TV worked with GetGlue, the leading social network for entertainment, to create exclusive "Guys Choice" stickers in advance of the show to drive awareness and generate additional buzz. There are also a number of stickers that fans will be able to unlock during the June 10 premiere by checking in on GetGlue.com or the mobile apps.

GroupMe

As of June 1, Spike TV's "Guys Choice" is an official GroupMe featured group. Users are encouraged to create their own "Guys Choice" group to talk about the event with their friends. Additionally, Spike TV will provide exclusive content and tune-in reminders to all of the featured groups. Spike TV promoted GroupMe during the June 4 taping, pre-show and on its Facebook and Twitter accounts. Spike TV's "Guys Choice" is also featured on: GroupMe.com/spikeguyschoice and will promote it through its social media channels.

Instagram

During the June 4 taping, the network utilized its official Spike Instagram account and had a roving photographer shooting and sharing pictures from all over the event featuring MAN-bassador Stacey Keibler and talent who attended the show � including the red carpet, in-show and backstage. Pictures will be posted to Facebook, Twitter and Tumblr. Spike TV will tag pictures with the @usernames and the #guyschoice hashtag to improve discoverability and encourage user participation.

Shazam

Spike TV's "Guys Choice" has partnered with Shazam�, the world's leading mobile discovery company, and will be the first-ever US based awards program to use Shazam for TV to give the audience access to additional content on a "second screen," their mobile device. The audio broadcast of the show will be ingested by Shazam and select moments of the show, including appearances by Mark Wahlberg and Ben Affleck, will invite viewers to use Shazam to access exclusive related content.

Twitter

Spike TV has been Tweeting about the event since the first press release in May announcing the nominees. #GuysChoice has been actively promoted on Spike.com and Facebook driving over 1100 tweets with the hashtag and 7 million impressions to date. Spike has also been retweeting its fans who use #GuysChoice. MAN-bassador Stacey Keibler will be the Red Carpet/Twitter host in advance of airing, during taping and for the online pre-show prior to the network on-air premiere. Spike will also feature #GuysChoice and other show-related hashtags on-screen during the network premiere on June 10.

Spike also used the "Guys Choice" event to launch official channels on Foursquare and Tumblr.

The official sponsors of Spike TV's "Guys Choice" are AT&T, AXE Excite, Captain Morgan Original Spiced Rum, Corona Extra, Kia Motors America, Pizza Hut�, Inc. and Snickers� Brand.

Casey Patterson, Carol Donovan and Beth McCarthy-Miller will serve as executive producers.

Spike TV is available in 99.4 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press. Follow us on Twitter @spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.





  [june 2011]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 02:27 PM]
Have a Holly Jolly Season with CBS' Holiday Specials!
The Eye recaps its holiday offerings in the upcoming weeks.

[11/23/20 - 01:01 PM]
"Resident Alien" - New Dramedy Starring Alan Tudyk Premieres Wednesday, January 27 at 10pm ET/PT on Syfy
Based on the Dark Horse comic, the series follows Harry, an alien played by Alan Tudyk that crash lands on Earth and passes himself off as a small-town human doctor.

[11/23/20 - 12:06 PM]
John Barrowman Is Set to Return for the "Doctor Who" Holiday Special on BBC America
In the upcoming special titled "Revolution of the Daleks," Captain Jack will be on hand to help the fam as they discover a disturbing plan forming involving one of the Doctor's most feared and dangerous enemies, the Daleks.

[11/23/20 - 12:00 PM]
TLC's "7 Little Johnstons" Returns with a Season of Love on Tuesday, December 29 at 8PM ET/PT
After each new episode, viewers can get a behind-the-scenes look with the new digital original series "Inside the Episodes," in which the Johnstons dish on all of the moments the cameras didn't capture.

[11/23/20 - 10:00 AM]
FOX and Its Free Streaming Platform, Tubi, to Jointly Encore Season One of Critically Acclaimed Comedy "The Moodys," Starring Denis Leary and Elizabeth Perkins
FOX will air the program's first two episodes on Sunday, December 20, from 8:00-9:00 PM ET/PT.

[11/23/20 - 09:59 AM]
HBO's "The Art of Political Murder," A Real-Life Political Thriller About the Investigation Into the Murder of Guatemalan Bishop Juan Gerardi, Debuts December 16
The film, executive produced by George Clooney and Grant Heslov, tells the story of the 1998 murder of Guatemalan human rights activist Bishop Juan Gerardi, which stunned a country ravaged by decades of political violence, and the fight for justice that ensued.

[11/23/20 - 09:02 AM]
MTV Greenlights "Deliciousness" Hosted by Tiffani Thiessen with Panel of Foodies Including Angela Kinsey, Kel Mitchell and Tim Chantarangsu
The "Ridiculousness" spin-off will kick off with a one week holiday-themed special event from December 14 to December 18 at 7:00/6:00c.

[11/23/20 - 09:01 AM]
All Seems Lost, But the War Rages on - "Transformers: War for Cybertron - Earthrise" Debuts December 30
Netflix confirmed the news on social media this morning.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/23/20 - 08:00 AM]
HBO Special Event "Between the World and Me" Available to Stream for Free on HBOMax.com Beginning November 25
Additionally, HBO's "Between the World and Me Podcast," co-produced by Spoke Media and Domino Sound, will be available on all major podcast platforms.

[11/23/20 - 08:00 AM]
Enjoy the Holidays at Home with "CMA Country Christmas" Airing Monday, Nov. 30, on ABC
This year's event will feature performances by Kelsea Ballerini, Gabby Barrett, Dan + Shay, Florida Georgia Line, Lady A, Little Big Town, Tim McGraw, Thomas Rhett, and Darius Rucker with Lindsey Stirling.

[11/23/20 - 07:18 AM]
Crackle Launches Exclusive Documentary Film, "A Reindeer's Journey," Available for Free on Crackle December 1
Narrated by Donald Sutherland and directed by Guillaume Maidatchevsky, the film focuses on Ailo, a newborn reindeer who embarks on an incredible odyssey with the help of his mother.