[06/15/11 - 11:03 AM]
Bravo Partners With Cars.com for Exclusive Web-Based Series Around "Work of Art: The Next Great Artist"
The reality competition returns for its second season later this year.

[via press release from Bravo]


NEW YORK - June 15, 2011 - Bravo has joined forces with Chicago-based Cars.com for a webisode challenge series tasked to artists on the highly anticipated second season of "Work of Art: The Next Great Artist." The contestants can be seen exclusively on BravoTV.com competing to create the "Best of The Year" trophy for Cars.com and to win a prize of $10,000. The winning trophy will be presented during the North American International Auto Show to the new car that the site's editors feel best embodies value, quality and innovation. Comprised of eight consecutive webisodes, the series will run concurrently with the on-air show. Once the web-series has been narrowed down to the final three artists, fans have the chance to vote on their favorite trophy, and in doing so will be entered into a sweepstakes to win $10,000.

Premiering later this year, Bravo brings back the creative competition series "Work of Art: The Next Great Artist." In its second season, 14 up-and-coming artists are once again assembled in New York City to compete for a solo show and a generous cash prize. The buzzy freshman series averaged 1.37 million total viewers and 809,000 adults 18-49 over the course of ten episodes, hitting a season high with 1.78 million total viewers tuning in for the finale.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

Cars.com is a leading online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With price listings, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (N.Y.SE: BLC), Gannett Co., Inc. (N.Y.SE: GCI), The McClatchy Company (N.Y.SE: MNI), Tribune Company and The Washington Post Company (N.Y.SE: WPO).

Source: Nielsen Media Research, L7 data.

  [june 2011]  


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