or


[06/16/11 - 07:59 AM]
Showtime(R) and "The Big C" Launch Campaigns in Support of the American Cancer Society
The new season premieres Monday, June 27 at 10:30/9:30c on the pay channel.

[via press release from Showtime]

Showtime(R) AND "THE BIG C" LAUNCH CAMPAIGNS IN SUPPORT OF THE AMERICAN CANCER SOCIETY

DIRECTV Customers Who Order Showtime Can Choose To "Get or Give $25!"

SHOWTIME Launches "C Yourself," A Multi-Platform Campaign That Encourages Viewers To Upload Photos For A $5 Donation

NEW YORK, NY - (June 16, 2011) - To mark the return of the second season of the Golden Globe(R)-nominated original series THE BIG C, SHOWTIME will launch a number of campaigns in support of the American Cancer Society. The network has partnered with DIRECTV to create a special offer that allows DIRECTV customers to get $25 back when they subscribe to SHOWTIME - the customer can then choose either to receive a $25 prepaid debit card or contribute the $25 to the American Cancer Society. In addition, SHOWTIME will launch "C Yourself," a multi-platform campaign that encourages viewers to show their support for the series and the fight to eradicate cancer. For every photo uploaded on one of the campaign's sites, SHOWTIME will contribute $5 to the American Cancer Society.

DIRECTV customers who first subscribe to SHOWTIME now through July 15 will have the option either to receive a $25 prepaid debit card, or instead can choose to contribute their $25 to the American Cancer Society. Every time a DIRECTV customer opts to contribute, SHOWTIME and DIRECTV will match each $25 gift, for a total contribution of $75 made to the American Cancer Society.

"C Yourself," a multi-platform call-to-action campaign that will live on Facebook (http://apps.facebook.com/cyourself), encourages consumers to "C" themselves by uploading a picture of themselves making a "C" with their hands, arms, props, etc. Consumers can upload their photos directly through the Facebook app, or by using Instagram and tagging the photo with #CYourself. For every photo uploaded and shared, SHOWTIME will make a $5 donation to the American Cancer Society. Photo creativity will be rewarded - Showtime will select the most creative photo, submitted by consumers 18 years of age or older, and the winner will receive a $5,000 cash prize.

The second season of The Big C premieres on SHOWTIME on June 27 at 10:30 p.m. ET/PT, immediately following the premiere of WEEDS. The series stars Laura Linney in her Golden Globe-winning role as Cathy Jamison, a reserved, Minneapolis wife, mother and teacher whose cancer diagnosis forces her to shake up her life and find hope, humor and the light side of a dark situation. This season, Cathy progresses from denial to anger on the grief cycle and will become an all-out warrior in the fight against her Stage 4 melanoma. THE BIG C is created and written by Darlene Hunt, who serves as executive producer, along with showrunner Jenny Bicks, Laura Linney, Neil H. Moritz and Vivian Cannon. It is produced by Sony Pictures Television.

The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, they fight for every birthday threatened by every cancer in every community. The American Cancer Society saves lives by helping people stay well by preventing cancer or detecting it early; by helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. The American Cancer Society is the nation's largest non-governmental investor in cancer research, contributing more than $3.5 billion. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about The American Cancer Society or to get help, call 1-800-227-2345 or visit cancer.org.

DIRECTV (NASDAQ: DTV) is the world's largest pay TV provider delivering the premiere video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 29.4 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.4 million customers access to more than 170 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 10 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(TM) XTRA. SNI also offers SHOWTIME HD(TM), THE MOVIE CHANNEL(TM) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(TM) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel(TM). All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [june 2011]  
S
M
T
W
T
F
S
   


· BIG C, THE (SHOWTIME)





[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.

[09/18/14 - 01:17 PM]
NBC Announces Partnership and Integration with Nissan as Exclusive Automotive Sponsor of Emmy Award-Winning Hit "The Voice"
"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.

[09/18/14 - 01:00 PM]
Central Perk Pop-Up Creates "Friends" Fan Frenzy in Lower Manhattan
The store (located at 199 Lafayette Street, on the corner of Broome) officially opened to the public Wednesday, September 17.

[09/18/14 - 12:20 PM]
John Legend and Lee Ann Womack Make Musical Magic on "CMT Crossroads"
Said installment premieres Friday, September 26 at 10:00/9:00c on the cable channel.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:46 AM]
Texas Native Jane Slater Hired as New Longhorn Network Reporter
She most recently worked for CBS in Dallas covering the Dallas Cowboys, Texas Rangers, Dallas Mavericks, Dallas Stars and college programs SMU, TCU and North Texas.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 11:31 AM]
FX Picks Up "Tyrant" for a Second Season
Production is scheduled to begin next spring with the second season returning in the summer of 2015.

[09/18/14 - 11:13 AM]
"Aaliyah: The Princess of R&B" Starring Alexandra Shipp as the Beloved Superstar Premieres November 15
The film also stars Anthony Grant as Damon Dash, Izaak Smith as Timbaland, Elise Neal as Gladys Knight and Chattrisse Dolabaille as Missy Elliot.

[09/18/14 - 11:11 AM]
Oxygen's Hit Crime Series "Snapped" to Air "Selena: Death of a Superstar" Examining Tragic Murder of Latin Music Sensation Sunday, October 5 at 9 PM
Immediately following, catch an all new episode of "Snapped: Killer Couples" at 10:00/9:00c.

[09/18/14 - 11:02 AM]
Popular Ensemble Comedy Series "Cougar Town" Hits National Syndication September 22, 2014
The series will enter its sixth season, airing on TBS in the winter of 2015.

[09/18/14 - 11:01 AM]
Mark Burnett Reunites with Mike Darnell to Produce a Primetime Event Game Show for ABC, "500 Questions" (Working Title)
It is scheduled to air in 2015, with the program testing the smarts - and nerve - of contestants in a pressure-packed, incredibly intense environment.