or


[06/27/11 - 09:12 AM]
IFC Celebrates the Best and the Bizarre in Local TV Commercials with "The LoCos," Entertainment's Newest Awards Extravaganza
The top three vote-getters in each category will make the finals, which will be announced July 23.

[via press release from IFC]

Move Over Oscars, Emmys & Clios...

IFC Celebrates the Best and the Bizarre in Local TV Commercials with "The LoCos," Entertainment's Newest Awards Extravaganza

Submit, View & Vote for the Greatest Stars, Jingles, Taglines, Mascots, Special Effects and More from the World of Low-Budget Local Commercials

The LoCos Kick Off Today at http://LOCOS.IFC.com/; Cast Your Vote for a Chance to Win $250 Cash

Stars of IFC's Newest Original Series RHETT & LINK: COMMERCIAL KINGS Will Judge the Final Winners

New York, N.Y., June 27, 2011 - Many of TV's most unforgettable moments have unfolded during the tiny slices of time between the shows themselves, when the medium is commandeered by local businesspeople. These passionate entrepreneurs employ low-budget creativity, and often excessive outrage that sends customers running for their doors. From New York's fast talking hi-fi king Crazy Eddie and the gravel-voice soft ice cream magnate Tom Carvel to LA's uber-laconic car painting pitchman Earl Scheib, every city in America has its own great local commercials and stars, and they will finally be getting the honor they deserve thanks to IFC's The LoCos Awards.

IFC is launching The LoCos alongside the debut of RHETT & LINK: COMMERCIAL KINGS, an original, ten-part docu-comedy chronicling the offbeat and artsy adventures of Rhett McLaughlin & Link Neal, two life-long friends who travel the country making epic local commercials for some of the nation's most deserving small businesses. Together, the duo has created more than 200 web and television spots, which have been viewed more than 90 million times (www.youtube.com/rhettandlink). These ad-savvy partners will serve as the final head judges for IFC's The LoCos after fans whittle down three finalists in each category.

Launching today at http://locos.ifc.com, The LoCos enable fans to upload and vote for their favorite local commercials, in 10 categories, now through July 20. The categories/honors up for grabs include:

· The Palme d' LoCo: Best Local Commercial Overall

· Best Performance by an Animal or Child

· Best Original Song/Jingle

· The Jaw Dropper: Most Memorable Special Effect or Set Design

· The Star Swipe Award: Best Use of Graphics

· The Hammie (Most Overly Dramatic Performance in a Local Commercial)

· Most Unforgettable Tagline

· Best Costume or Mascot

· The LoCo Golden Turkey: The commercial most in need of Rhett & Link's help!

· The Lifetime Achievement Award: Bestowed upon a memorable, and perhaps even deceased, local advert pitchperson legend

Web-goers can simply submit a link to any local television commercial housed on YouTube or Vimeo and choose one or more categories for entry. They can vote in any category once a day through July 20. Every day a fan votes, he/she may enter into a sweepstakes to win one of ten $250 prizes, which we hope will be used to help support a local business in their community. One of these ten $250 prize winners will also receive the costume worn by Roger, owner of the Presidential Carwash in a commercial created by Rhett & Link for their IFC series. A running tally of votes for each commercial will be featured in real-time on The LoCos contest site. The top three vote-getters in each category will make the finals, which will be announced July 23. Head judges, Rhett & Link, will determine the winners, who will be announced to the press on July 27. Both finalist and winning businesses will receive an IFC LoCos Awards Medallion, which they can post on their company web pages or at their place of business.

Visitors to IFC's contest site can already enjoy some of the most creative, entertaining and offbeat offerings from the annals of Local Commercial history - curated, categorized and readied for voting. Included are: the creative use of a rubber chicken featured in an ad by Little Rock, Arkansas's Gold & Diamond Exchange; "Casket Man," from Connecticut's Colonial Funeral Home; the trippy animation and musical tribute to legendary New York City subway dermatologist Dr. Zizmor; the Weapons of Mass Appetite Destruction from Indianapolis' Roscoe's Tacos; the apocalyptic mayhem on the green screen from Pittsburgh's Berger and Green Law Firm; the talking baby pitchman from Altoona Water; the WTF racial stereotyping from Van Nuys' Gary's Mattress; the beloved "Special Man," who grants credit to the bankrupt at New Orleans' Frankie and Johnny's Furniture and a host of celebrity and historical impersonations, from the spirited Schwarzenegger of Wethersfield, Connecticut's Pawn Shop to a 1993 vintage Star Trek parody courtesy of Chattanooga's Marshall Mize Ford.

To begin casting your votes please visit http://locos.ifc.com.

About IFC

IFC creates and champions authentic, original content that is "Always On. Slightly Off." Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling. Today, IFC continues to embrace content with an indie perspective. Original series - headlined by brand-defining scripted and sketch comedy - air alongside an extraordinary collection of films and cult TV shows. Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms. IFC provides viewers access to must-see festivals and events around the country, like the Film Independent's Spirit Awards and SXSW. IFC.com features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts. The network's On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want. IFC is a subsidiary of Rainbow Media Holdings LLC.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world's most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and Sundance Selects/IFC Entertainment (Sundance Selects, IFC Films, IFC Midnight, IFC Productions, IFC Center and SundanceNow). Additional information about Rainbow Media's multiplatform brands is available at www.rainbow-media.com.





  [june 2011]  
S
M
T
W
T
F
S
   


· RHETT & LINK: COMMERCIAL KINGS (IFC)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.