[06/29/11 - 12:15 PM]
Warner Bros. to Throw "Key Party" at Comic-Con 2011
Nearly 40,000 branded room keys will be available to fans at 36 participating hotels.

[via press release from Warner Bros. Television]


Studio Creating Nearly 40,000 Limited-Edition Collectible Hotel Keycards for TV

Series Alcatraz and Person of Interest, DVD Release of Smallville: The Complete

Series, Original New Media Series Mortal Kombat: Legacy and More

Keycard for The Lord of the Rings: War in the North Video Game

Provides Registration Details for a Special Comic-Con Event

Where Fans Can Experience the Darkness of Middle-earth

BURBANK, Calif. (June 29, 2011) - Warner Bros. Entertainment is throwing a key party at Comic-Con! The Studio has once again created a set of limited-edition collectible hotel keycards, which will be in use at top hotels throughout the San Diego area during the 'Con. This marks the fourth consecutive year for the popular room key program.

Nearly 40,000 branded room keys will be available to fans at 36 participating hotels, courtesy of Warner Bros. Worldwide Television Marketing.

For Comic-Con 2011, Warner Bros. has created all-new keycards for five of the Studio's series, video games and home entertainment releases, including:

The upcoming new Warner Bros. Television series Alcatraz and Person of Interest

Warner Bros. Home Entertainment Group's DVD release of Smallville: The Complete Series

The original live-action new media series Mortal Kombat: Legacy, from Warner Premiere and Warner Bros. Digital Distribution

Warner Bros. Interactive Entertainment's The Lord of the Rings: War in the North video game, with instructions on how fans can register to experience a special event at 8 p.m. on Saturday, July 23, at 5th Avenue and J Street in the heart of San Diego's Gaslamp Quarter

Alcatraz: Executive producers J.J. Abrams (Super 8, Fringe) and Elizabeth Sarnoff (Lost) deliver a chilling new midseason drama for FOX revolving around America's most infamous prison, the one-time home to the nation's worst murderers, rapists, kidnappers, thieves and arsonists. The series stars Sarah Jones (Sons of Anarchy), Jorge Garcia (Lost) and Sam Neill (Jurassic Park). Alcatraz will debut in midseason, airing Mondays 9/8c on FOX.

Person of Interest: Jim Caviezel (The Thin Red Line), Michael Emerson (Lost) and Taraji P. Henson (Hustle & Flow) team up in this crime action-drama from The Dark Knight's Jonathan Nolan and J.J. Abrams' Bad Robot Productions (Super 8, Fringe). Set in New York City, with all of its multifaceted elements of justice (cops, criminals, corruption), this procedural centers on an ex-CIA agent, presumed dead, who partners with a mysterious billionaire to prevent violent crimes. The series will air Thursdays at 9/8c on CBS this fall.

Smallville: Warner Bros. Television's hit series Smallville recently concluded its 10th and final season on The CW, but fans can soon have all 218 episodes - plus five hours of newly added special features, including an all-new 90-minute retrospective - in their collection as Warner Home Video releases Smallville: The Complete Series on DVD this fall.

Mortal Kombat: Legacy: This original live-action new media series from Warner Premiere and Warner Bros. Digital Distribution is directed by Kevin Tancharoen (Fame); stars Jeri Ryan (Star Trek: Voyager) as Sonya Blade, Michael Jai White (The Dark Knight) as Major Jackson "Jax" Briggs and Darren Shahlavi (300) as Kano; is based on the video game Mortal Kombat, created by Ed Boon; and takes gamers deep into the history of the warriors they know and love. Mortal Kombat: Legacy can be viewed on Machinima.com and will be available for download via iTunes, Xbox Live and the PlayStation Network starting July 18.

The Lord of the Rings: War in the North: This is an intense, Action RPG video game for the Xbox 360, PS3 and PC with an original story based on the renowned works of J.R.R. Tolkien. Up to three gamers can play together or perish as they form their own fellowship to defeat Sauron's forces in the North of Middle-earth. Warner Bros. Interactive Entertainment invites Comic-Con fans to a special event at 8 p.m. on Saturday, July 23, at 5th Avenue and J Street in the heart of San Diego's Gaslamp Quarter. Fans can experience Middle-earth like never before and play the new The Lord of the Rings game months before its official release. Beginning on Wednesday, July 20, fans can text WITN to 82257 or log on to warinthenorth.com/comic-con for more details about the event.

For additional information about Warner Bros. Television activities at Comic-Con, follow us on Twitter @TheWBdotcom (hashtag #WBSDCC) and visit www.thewb.com/comiccon.

For more information about The Lord of the Rings: War in the North and Comic-Con activities, follow @WarInTheNorth and register at www.WarInTheNorth.com. Don't forget to "like" us on Facebook at http://www.facebook.com/lotrwitn and register to win a trip for two to New Zealand to visit Hobbiton.

  [june 2011]  


[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 11:00 AM]
Video: Don't Miss an Exclusive Sneak of the Upcoming Film "Batman v Superman: Dawn of Justice" During the Fall Finale of "Gotham"
The aforementioned fall finale airs this Monday, November 30 at 8:00/7:00c.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 01:22 PM]
Video: Watch the All-New Extended Trailer for New FOX Action Drama "Second Chance," Starring Rob Kazinsky
The network's new drama launches Wednesday, January 13 at 9:00/8:00c.

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.