or


[07/06/11 - 12:16 PM]
USA Network and Capital One Partner on Second Season of Hit Series "Covert Affairs"
The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham and Sendhil Ramamurthy.

[via press release from USA]

USA NETWORK AND CAPITAL ONE PARTNER ON SECOND SEASON OF HIT SERIES "COVERT AFFAIRS"

Capital One Re-Teams with USA Giving Viewers On-Air and Interactive Online Experience with Double Rewards

NEW YORK - July 6, 2011 - USA Network and Capital One announced today the next chapter in their long history of partnerships, this time focused on promoting the Capital One Venture Card during the second season of USA's hit series COVERT AFFAIRS. USA is integrating Capital One's brand on-air and in original digital content. The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham (who plays Auggie Anderson) and Sendhil Ramamurthy (who plays Jai Wilcox) speaking to the world in which their CIA characters work and play. The online extension features a digital hub in which USA provides fans with a centralized place to not only interact with the program, but learn more about what they need for their own spy travel.

"As viewing habits continue to fragment, USA is constantly innovating new ways for our partners to engage with our series and fans across multiple screens," said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. "Capital One's Venture Card double miles theme and promotions dovetail perfectly with both the viewing habits of our audience as well as our globe-trotting COVERT AFFAIRS agents who film on location through the globe."

"We are excited about working with USA and COVERT AFFAIRS as we have found the perfect way to illustrate the benefits of the Capital One Venture Card," said Marc Mentry, managing vice president, advertising and sponsorships for Capital One. "In fact, Auggie Anderson and Jai Wilcox both exemplify the perfect travel experts, who like our card members, are never barred by blackout dates or expirations."

The Character Builder vignettes are also featured within The Spy's Guide to Travel, created and designed specifically for Capital One. The section features travel tips, must-have accessories and vacation destinations that only a spy would love as well as vital necessities such as the best credit card to have in your wallet: Capital One's Venture Card. Located on usanetwork.com, The Spy's Guide to Travel will inform and reward fans with double points that can be redeemed for real and virtual prizes in COVERT AFFAIRS' popular online affinity program, Covert Operatives. There is also a co-branded canvas element with video and links back to the customized elements.

Beginning Tuesday, June 28 (and continuing through the remainder of the season), Capital One and USA invited viewers to join the online conversation through Character Chatter, USA's innovative social platform that funnels live feeds from all social communication portals, and streams them online during the original episode.

The marketing campaign culminates with Capital One's sponsorship of the COVERT AFFAIRS summer season finale on Tuesday, August 9, when Capital One will be the exclusive financial category marketing partner for the concluding episode.

The sophomore season of COVERT AFFAIRS stars Golden Globe�-nominated Piper Perabo as Annie Walker, a young CIA operative whose exceptional linguistic skills make her invaluable to the Agency in missions that span the globe. While she's quickly becoming a seasoned field operative, Annie's career continues to intrude on her personal life as she strives to balance a "pseudo-normal" life with her high-octane adventures as a covert operative. The series also stars Christopher Gorham, Peter Gallagher, Sendhil Ramamurthy, Kari Matchett and Anne Dudek. From Universal Cable Productions, COVERT AFFAIRS is executive produced by Doug Liman and David Bartis through Hypnotic and written and executive produced by Matt Corman and Chris Ord.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [july 2011]  
S
M
T
W
T
F
S
     


· COVERT AFFAIRS (USA)





[03/06/26 - 12:24 PM]
FOX Entertainment Studios Signs First-Look Deal with Writer, Actor, and Creator River Gallo
Gallo is the star, writer and creator of "Ponyboi," the inaugural feature film produced under FOX Entertainment Studios' new independent film label, Tideline.

[03/06/26 - 10:51 AM]
Shudder Announces Four All-New Specials of the Cult Favorite "The Last Drive-In with Joe Bob Briggs" in 2026
The announcement comes ahead of the Shudder original's celebratory series finale, airing live tonight, Friday, March 6 at 9pm ET on Shudder and AMC+.

[03/06/26 - 10:01 AM]
Video: "Boarders" Season 3 - Official Trailer - Tubi Original
The coming-of-age comedy drama returns March 15.

[03/06/26 - 09:31 AM]
Video: "The Rise of the Red Hot Chili Peppers: Our Brother, Hillel" - Official Trailer - Netflix
An in-depth look at the formative years of the Red Hot Chili Peppers and the profound influence of original guitarist, Hillel Slovak.

[03/06/26 - 09:31 AM]
Paramount+ Announces New Original Series, "Garfield" (w/t), from Nickelodeon Animation Studios, Starring Emmy Award-Winning Lamorne Morris
Inspired by the original comic strip by Jim Davis, the series features the chonky feline at his finest, with each episode featuring the pop culture icon's signature sarcasm and hilarious lackadaisy.

[03/06/26 - 07:01 AM]
CNN FlashDoc "Hollywood and the Oscars: Still Golden?" Now Streaming on CNN App
The documentary special is now streaming for CNN's streaming subscribers and will air Saturday, March 14 at 10pm ET on CNN, on the eve of Hollywood's biggest night.

[03/06/26 - 07:01 AM]
Video: "Melania" - Official Trailer - Prime Video
Coming soon to Prime Video, March 9.

[03/06/26 - 06:01 AM]
"The Night Agent" Answers the Call for a 4th Season
Season 3 hit #2 on the English TV list and earned 9.9 million views in its second week, with fans driving Seasons 1 and 2 back into the Global Top 10 list.

[03/05/26 - 11:16 AM]
Netflix Announces New Comedy Series "I Suck at Girls" Based on Justin Halpern's Bestselling Autobiography
The series will star Kayo Martin, Jeremy Ray Taylor, and Laila Pruitt.

[03/05/26 - 11:05 AM]
ABC Renews "9-1-1, "9-1-1: Nashville" and "High Potential"
The Alphabet confirmed all three moves on social media today.

[03/05/26 - 11:04 AM]
More Stars Take the Stage To Present at the 98th Oscars
Will Arnett, Priyanka Chopra Jonas, Robert Downey Jr., Anne Hathaway, Paul Mescal and Gwyneth Paltrow are among the latest additions.

[03/05/26 - 11:01 AM]
Sandra Bernhard, Vincent Cassel, Dylan Ennis, Corentin Fila, Ari Graynor, and Nadia Tereszkiewicz Join Season 4 of "The White Lotus"
New reservations continue to fill up.

[03/05/26 - 10:01 AM]
Video: "Harry Styles. One Night in Manchester." - Official Trailer - Netflix
In a special one off concert in Manchester, recorded on the evening of March 6, Harry Styles will play his new album, "Kiss All The Time. Disco, Occasionally." for the very first time.

[03/05/26 - 09:47 AM]
Paramount+ Announces Unscripted Relationship Series "Making Love" (w/t) to Release in 2027
From the producers of "Love Is Blind" and "Married at First Sight" comes a bold new relationship experiment, where singles take their destiny into their own hands and attempt to turn their desires into a lifetime of love.

[03/05/26 - 09:31 AM]
Video: Apple TV Debuts Imaginative Trailer for Season Two of "Wonder Pets: In the City"
Produced by Nickelodeon Animation and developed by Emmy Award winner Jennifer Oxley, the new 13-episode season is set to premiere globally on Apple TV on March 20, 2026.