or


[07/06/11 - 12:16 PM]
USA Network and Capital One Partner on Second Season of Hit Series "Covert Affairs"
The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham and Sendhil Ramamurthy.

[via press release from USA]

USA NETWORK AND CAPITAL ONE PARTNER ON SECOND SEASON OF HIT SERIES "COVERT AFFAIRS"

Capital One Re-Teams with USA Giving Viewers On-Air and Interactive Online Experience with Double Rewards

NEW YORK - July 6, 2011 - USA Network and Capital One announced today the next chapter in their long history of partnerships, this time focused on promoting the Capital One Venture Card during the second season of USA's hit series COVERT AFFAIRS. USA is integrating Capital One's brand on-air and in original digital content. The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham (who plays Auggie Anderson) and Sendhil Ramamurthy (who plays Jai Wilcox) speaking to the world in which their CIA characters work and play. The online extension features a digital hub in which USA provides fans with a centralized place to not only interact with the program, but learn more about what they need for their own spy travel.

"As viewing habits continue to fragment, USA is constantly innovating new ways for our partners to engage with our series and fans across multiple screens," said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. "Capital One's Venture Card double miles theme and promotions dovetail perfectly with both the viewing habits of our audience as well as our globe-trotting COVERT AFFAIRS agents who film on location through the globe."

"We are excited about working with USA and COVERT AFFAIRS as we have found the perfect way to illustrate the benefits of the Capital One Venture Card," said Marc Mentry, managing vice president, advertising and sponsorships for Capital One. "In fact, Auggie Anderson and Jai Wilcox both exemplify the perfect travel experts, who like our card members, are never barred by blackout dates or expirations."

The Character Builder vignettes are also featured within The Spy's Guide to Travel, created and designed specifically for Capital One. The section features travel tips, must-have accessories and vacation destinations that only a spy would love as well as vital necessities such as the best credit card to have in your wallet: Capital One's Venture Card. Located on usanetwork.com, The Spy's Guide to Travel will inform and reward fans with double points that can be redeemed for real and virtual prizes in COVERT AFFAIRS' popular online affinity program, Covert Operatives. There is also a co-branded canvas element with video and links back to the customized elements.

Beginning Tuesday, June 28 (and continuing through the remainder of the season), Capital One and USA invited viewers to join the online conversation through Character Chatter, USA's innovative social platform that funnels live feeds from all social communication portals, and streams them online during the original episode.

The marketing campaign culminates with Capital One's sponsorship of the COVERT AFFAIRS summer season finale on Tuesday, August 9, when Capital One will be the exclusive financial category marketing partner for the concluding episode.

The sophomore season of COVERT AFFAIRS stars Golden Globe�-nominated Piper Perabo as Annie Walker, a young CIA operative whose exceptional linguistic skills make her invaluable to the Agency in missions that span the globe. While she's quickly becoming a seasoned field operative, Annie's career continues to intrude on her personal life as she strives to balance a "pseudo-normal" life with her high-octane adventures as a covert operative. The series also stars Christopher Gorham, Peter Gallagher, Sendhil Ramamurthy, Kari Matchett and Anne Dudek. From Universal Cable Productions, COVERT AFFAIRS is executive produced by Doug Liman and David Bartis through Hypnotic and written and executive produced by Matt Corman and Chris Ord.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [july 2011]  
S
M
T
W
T
F
S
     


· COVERT AFFAIRS (USA)





[09/01/26 - 04:00 PM]
2026 Little League Baseball World Series Delivered Largest Audience Since 2015
The Championship Game between Curaçao and Henderson, Nevada, averaged 2.9M viewers on ABC, up 21% year over year.

[09/01/26 - 03:16 PM]
FOX IndyCar Continues Viewership Momentum
950,000 viewers watched Arrow McLaren driver Pato O'Ward deliver the first of two victories from the Milwaukee Mile Sunday on FOX.

[09/01/26 - 03:01 PM]
FOX Saturday Baseball Is No. 1 Among All Networks
3,161,000 viewers tuned-in for a two-game slate highlighted by the Yankees' 9-2 win over the Red Sox in most of the country.

[09/01/26 - 02:55 PM]
Video: "Arena Access with Mariah Rose" - Official Trailer - Tubi Presents
Sports creator Mariah Rose takes viewers inside the arenas of major sporting events, exploring the culture, food, and community that define each city.

[09/01/26 - 02:54 PM]
ESPN Delivers Top Games in College Football's Week 0
4.9 million viewers tuned into the North Carolina Tar Heels defeat the TCU Horned Frogs in Dublin, Ireland.

[09/01/26 - 02:28 PM]
Players Era Volleyball Showcase Serves Second Most-Watched Volleyball Telecast Ever on FOX
1,040,000 viewers watched Nebraska beat Texas Sunday afternoon on FOX.

[09/01/26 - 01:31 PM]
A Fang-Tastic Halloween Treat Awaits: "Vampirina: Teenage Vampire" Returns for a Second Season, Premiering Oct. 6 on Disney Channel and Next Day on Disney+
Jodie Sweetin and Ava Jean join as recurring guest stars for the sophomore season, with Hollywood Records artist Hudson Stone set to guest star, alongside Kim Coles returning as Dean Merriweather.

[09/01/26 - 12:01 PM]
Tubi Announces New Original Short-Form Horror Anthology Series "Bite Size Terror" Coming This Fall
From executive producer Peter Rice and GJMD Studio, the series brings a fresh take on the short-form horror format to Tubi previously explored in Hulu's "Bite Size Halloween."

[09/01/26 - 12:00 PM]
CBS Announces "CBS Fall First Look" Special and Unveils Premiere Episode Storylines for the New Television Season
The special gives viewers an early taste of the stories, characters and moments that bring audiences together and is available Thursday, September 10.

[09/01/26 - 11:01 AM]
Paramount+ and Pluto TV Celebrate the 50th Anniversary of "Rocky" with Entire Collection of Films Now Streaming
The film franchise has been nominated for 12 Academy Awards, with the eponymous original movie winning three for Best Picture, Best Director and Best Film Editing, in addition to grossing almost $2 billion dollars at box offices worldwide.

[09/01/26 - 10:18 AM]
Food Network Picks Up a Third Season of "Harry Potter: Wizards of Baking"
In its sophomore season, the series notched year over year Prime ratings gains of 4% for Adults 25-54 and 15% for Adults 25-34 and reached more than 10 million total cross-platform viewers across linear, HBO Max and discovery+.

[09/01/26 - 10:10 AM]
Video: Meet the 100 Champions Competing on Season 6 of "The Floor" Hosted by Rob Lowe
Don't miss the special advance season premiere airing Sunday, September 13 immediately following the FOX NFL Doubleheader and "The OT" and its time period premiere airing Wednesday, September 23 on FOX and next day Hulu.

[09/01/26 - 10:01 AM]
Video: "NCIS" Season 24 - Official Full Length Trailer
The series returns Tuesday, October 6 on CBS.

[09/01/26 - 10:00 AM]
Stallone Reigns Supreme - "Tulsa King" Season Four Premieres October 16 on Paramount+
In season four, Dwight (Sylvester Stallone) fights to legitimize his empire and protect his crew as corrupt politicians, dangerous new enemies, and a crushing personal loss hit from every direction.

[09/01/26 - 09:02 AM]
Listen Up: Netflix Renews Initial Podcast Lineup; Announces Originals from Katt Williams, Harlan Coben and More
Netflix has more than 60 podcasts now available, with its catalog continuing to grow.