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[07/12/11 - 09:41 AM]
Cartoon Network Launches Second Annual "Move It Movement Tour" In New Partnership with President's Council on Fitness, Sports & Nutrition
The 10-week tour will launch June 3 in Atlanta and travel clockwise across the country to prime family locations in 20 key markets.

[via press release from Cartoon Network]

Cartoon Network Launches Second Annual MOVE IT MOVEMENT TOUR In New Partnership with President's Council on Fitness, Sports & Nutrition

Summer Tour, On-Air PSA and Digital Platforms Continue Fight for Health & Wellness;

On-Site Activity Station to Promote Registration for The Presidential Active Lifestyle Award

20-Market Tour to Feature Returning Sponsors Crayola, the FDA and Columbia Pictures'/MGM's Zookeeper;

Additional Core Partners Include BGCA, NBA/WNBA FIT, NFL PLAY 60, The PGA and HOPSports

Cartoon Network Launches Second Annual MOVE IT MOVEMENT TOUR

In New Partnership with President's Council on Fitness, Sports & Nutrition

Summer Tour, On-Air PSA and Digital Platforms Continue Fight for Health & Wellness;

On-Site Activity Station to Promote Registration for The Presidential Active Lifestyle Award

20-Market Tour to Feature Returning Sponsors Crayola, the FDA and Columbia Pictures'/MGM's Zookeeper;

Additional Core Partners Include BGCA, NBA/WNBA FIT, NFL PLAY 60, The PGA and HOPSports

Cartoon Network announced today details for its second annual MOVE IT MOVEMENT TOUR, a summer campaign targeting youth 6-14, in partnership with the President's Council on Fitness, Sports & Nutrition. The 10-week tour will launch June 3 in Atlanta - on the heels of National Physical Fitness & Sports Month in May - and travel clockwise across the country to prime family locations in 20 key markets. The tour will ultimately make its way back to the east coast, concluding Aug. 10 in Washington, D.C.

Presented in a themed, exciting and fun outdoor environment, the MOVE IT MOVEMENT TOUR will feature multiple activity and learning stations, incorporating such additional core partner organizations as the Boys & Girls Clubs of America (BGCA), FDA's Spot the Block, NBA/WNBA FIT, NFL PLAY 60, The PGA and HOPSports. A national PSA spot to promote the tour and its online educational components will premiere today, May 31, at 7 p.m. on Cartoon Network. Joining Cartoon Network as co-sponsors of the 2011 tour are Crayola, Columbia Pictures'/MGM's Zookeeper, in theaters July 8, and the FDA.

The MOVE IT MOVEMENT TOUR is part of Cartoon Network's long-established, award-winning pro-social efforts to provide support and encouragement in the ongoing battle against childhood obesity through such varied activities as daily recess, health & wellness education and active after-school involvement. The in-market traveling tour will be supported extensively by Cartoon Network and its participating cable affiliates. Top markets currently scheduled for the 2011 tour route include New York, Los Angeles, Chicago, Atlanta, Philadelphia, Houston, Miami, Detroit, San Francisco, Cleveland, Sacramento, Phoenix, Seattle, San Antonio, Denver, and Minneapolis.

In an effort to sustain daily fitness and positive nutritional behavior, Cartoon Network is partnering with the President's Council on Fitness, Sport & Nutrition to promote youth and family registration and participation - both in-school and at after-school facilities - in the Presidential Active Lifestyle Award (PALA). The MOVE IT MOVEMENT TOUR will spotlight the PALA program at the FDA activity station, and feature it among Cartoon Network's on-air and digital platforms. PALA was developed to encourage more activity in daily life by awarding participants who commit to daily physical activity - 60 minutes a day, five days a week for kids; 30 minutes a day, five days a week for adults - for six out of eight weeks.

"We are proud to be involved with a great partner in Cartoon Network to help further our common goal of motivating kids, families and communities to discover new and fun ways to get and stay active," said Shellie Pfohl, executive director of the President's Council on Fitness, Sports & Nutrition.

"Cartoon Network has a deep-seated commitment to leverage our significant brand assets, resources and relationships to empower kids with ways they might live a more balanced and healthy lifestyle," said Stuart Snyder, president of Cartoon Network. "Our goal is to make these learning opportunities a truly immersive experience."

"Cartoon Network is committed to using the power and reach of our screens to improve youth and family health," added Alice Cahn, Cartoon Network vice president of social responsibility. "The MOVE IT MOVEMENT demonstrates the power technology has to inspire physical activity in ways that resonate with young people's lives. Whether it's through our live national tour, interactive digital activities, or motivational messages and fitness tips from world-class athletes, the MOVE IT MOVEMENT meets kids where they are with information they want and need. "

Families planning to visit and participate in the MOVE IT MOVEMENT TOUR can enjoy a host of activities:

· Soccer Shootout Challenge, where kids can take aim and test their shooting skills with a custom soccer goal;

· NBA/WNBA FIT Activity Zone, that allows youth to demonstrate their fitness level through basketball;

· PGA Chipping Challenge, letting kids test their golf skills on a mobile chipping/putting green;

· Crayola, where kids can have fun exercising their imagination and their minds by creating outdoor art, sidewalk games, and original art masterpieces using Crayola Model Magic Presto Dots(TM), 3-D Sidewalk Chalk(TM) and Sidewalk Tattoos(TM);

· NFL PLAY 60 powered by HOPSports introduces kids to various physical activities and exercises via the screen-based HOPSports system featuring NFL PLAY 60 content, martial arts, stuntman drills and more;

· Zookeeper(TM) Leapin' Lions Challenge, testing focus, balance and strength as kids demonstrate their long-jumping abilities - the activity includes a branded leaping map with animal paw prints, indicating what animal characters from the film they might classify with;

· Skate Park Challenge, where BMX and skateboard experts will perform high-flying demonstrations followed by interactive safety and riding tips sessions;

· and FDA Spot the Block/Presidential Active Lifestyle Award, a station with an interactive dice game and information to educate youth and families about the nutritional block on food packaging, as well as PSAs and registration materials promoting participation for the Presidential Active Lifestyle Award.

The tour also will feature a Cartoon Network Chill Zone, a themed area to refuel (water) and recharge while taking in the best new programming, online activities and premium items from Cartoon Network. The Chill Zone also offers a green screen photo activity and a Stop Bullying: Speak Up pledge station.

The MOVE IT MOVEMENT's on-air and online PSA presence will spotlight former UFC Heavyweight Champion and three-time King of Pancrase World Champion Bas Rutten, a renowned mixed martial artist (MMA) and kickboxer. The high-energy Rutten appears in a series of spots featuring a mix of kids and celebrity athletes. Promotional marketing items will include event posters customizable for each stop along the tour, along with ad slicks, flyers, press information, a taggable PSA and web banner art.

About Crayola LLC

Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Inc., is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creative toys that offer children new ways to use color, express themselves and create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola aisle" at all major retailers.

About the FDA, Spot the Block Campaign

The FDA has developed the Spot the Block campaign to challenge kids to use the Nutrition Facts label when making food choices. Spot the Block combats childhood obesity by empowering tweens to look for and us the Nutrition Facts Label on food packages.

About Columbia Pictures'/MGM's Zookeeper

In Zookeeper, the animals at the Franklin Park Zoo love their kindhearted caretaker, Griffin Keyes (Kevin James). Finding himself more comfortable with a lion than a lady, Griffin decides the only way to get a girl in his life is to leave the zoo and find a more glamorous job. In a panic, the animals decide to break their time-honored code of silence and reveal their biggest secret: they can talk! To keep Griffin from leaving, they decide to teach him the rules of courtship, animal style. The film also stars Rosario Dawson and Leslie Bibb and features the voices of Cher, Nick Nolte, Adam Sandler, and Sylvester Stallone. Directed by Frank Coraci. The screenplay is by Nick Bakay & Rock Reuben & Kevin James and Jay Scherick & David Ronn. Story by Jay Scherick & David Ronn. Produced by Todd Garner, Kevin James, Adam Sandler, Jack Giarraputo, and Walt Becker.

About the President's Council on Fitness, Sports, and Nutrition (PCFSN)

PCFSN promotes healthy lifestyles through fitness, sports and nutrition programs and initiatives that educate, engage and empower all Americans. PCFSN is a committee of volunteer citizens appointed by the President who serve in an advisory capacity through the Secretary of Health and Human Services. For more information about PCFSN, visit www.fitness.gov. For more information about the President's Challenge Physical Activity and Fitness Awards Program or the Presidential Active Lifestyle Award, visit www.presidentschallenge.org

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired comedy and anim� for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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