or


[07/12/11 - 11:56 AM]
Syfy Supercharges "Alphas" Campaign With NBCU Partnership, Hispanic Marketing and Shazam
Placements and partnerships will include Telemundo, Mun2, and Univision channels and Latin targeted radio buys.

[via press release from Syfy]

SYFY SUPERCHARGES "ALPHAS" CAMPAIGN WITH NBCU PARTNERSHIP, HISPANIC MARKETING AND SHAZAM

Syfy's Summer Campaign for Newest Original Series Launch Features: Innovative NBCU Cross Promotions in Wimbledon, Le Tour de France, Futbol Estelar, and America's Got Talent

The Largest Hispanic Media Buy in Channel History

Shazam Partnership in Theaters

YouTube Style Videos - "Found Footage" to Showcase AlphaPowers

NEW YORK - July 12, 2011 - Syfy sets its sights on summer with a supercharged marketing campaign supporting its new drama series Alphas, where ordinary people possessing extraordinary powers team up to solve a new brand of crime. The series premieres with a 90-minute episode on Monday, July 11, at 10PM (ET/PT), presented with limited commercial interruption by Verizon.

To promote Alphas with its team of superhuman lead characters, and reach a new generation of superhero fans, Syfy introduced a series of "found footage" videos that highlight the extraordinary accomplishments of seemingly ordinary people. < http://www.alphapowers.com> The short videos tie into the idea behind the origin of the show. Some of the amazing videos people might have captured on YouTube, or posted on Facebook, might actually be the work of Alphas.

Many of the summer's hottest sporting/entertainment events on television will also incorporate similar Alphas messages asking their fans "is it talent or is it Alpha powers?" Wimbledon, Le Tour de France, Futbol Estelar and America's Got Talent in partnership with NBC, cable channel Versus, and Telemundo, have all gotten in on the innovative cross promotional campaign.

Recognizing the importance of the young tech savvy Hispanic audience, Syfy will make its largest Hispanic media buy ever. Placements and partnerships will include Telemundo, Mun2, and Univision channels, Latin targeted radio buys in the New York, Chicago, Los Angeles and Dallas markets and a digital presence on Batanga, Pandora, AOL Latino and Yahoo! En Espanol.

Also, for the first time ever; Keep Your Phones on for this portion of the program. Moviegoers have been flocking to the multiplexes this summer to catch the latest Hollywood blockbusters. Now, audiences will be able to Shazam a :90 Alphas trailer in Screenvision theatres across the country and receive bonus content in front of titles such as Green Lantern, Transformers: Dark of the Moon, The Hangover Part II, Pirates of the Caribbean 4 and X-Men: First Class.

Finally, as a nod to superhero fans, Syfy will have a significant presence in more than 90 Marvel Comic titles including Spider-Man, The Hulk, Iron Man and X-Men.

Said Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy: "Alphas, with its superhuman yet relatable characters, is a new kind of show that can really breakout this summer. We are really excited to work with other NBCU nets to make the show "super" relevant for fans, as well as showcase Alphas to the very important and growing Hispanic market."

Debuting as part of Syfy's new Monday night original scripted programming lineup (leading off with Eureka at 8PM and Warehouse 13 at 9PM), Alphas follows a clandestine group of average citizens with amazing abilities operating within the U.S. Department of Defense and led by preeminent neurologist and psychiatrist Dr. Lee Rosen (Emmy Award-winner and Academy Award-nominee David Strathairn/Temple Grandin, Good Night, and Good Luck).

The ensemble cast also stars Malik Yoba (New York Undercover, Why Did I Get Married?), Warren Christie (October Road), Azita Ghanizada (Castle), Ryan Cartwright (Mad Men, Bones) and Laura Mennell (Watchmen). Alphas is a production of Universal Cable Productions and BermanBraun Television. Executive Producers are Zak Penn, Ira Steven Behr (The 4400) and Gail Berman, Lloyd Braun and Gene Stein for BermanBraun.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 99 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [july 2011]  
S
M
T
W
T
F
S
     


· ALPHAS (SYFY)











[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."