[07/19/11 - 08:40 AM]
TeenNick Answers Fan Demand With "The '90s Are All That" TV Block and Digital Destinations, Launching July 25
The rotating line-up will debut with "All That," "Kenan and Kel," "Clarissa Explains It All" and "Doug."

[via press release from Nickelodeon]

TeenNick Answers Fan Demand With "The '90s Are All That" TV Block and Digital Destinations, Launching July 25

Two-Hour Weeknight Block of the Best of Nickelodeon from the '90s Bows Simultaneously with Fan-Driven Social Media Components

NEW YORK, July 19, 2011 -- The decade of orange soda, Vital Information, and "Killer Tofu" is back and coming to TeenNick! Next week, TeenNick launches "The '90s Are All That" a two-hour, weeknight programming block featuring some of Nickelodeon's iconic '90s hits--complete with deeply integrated, fan-driven social media components on Facebook (www.facebook.com/90sAreAllThat) and at www.90sAreAllThat.com. Sparked by rising demand via the internet and social media platforms from young adults who grew up with Nickelodeon in the 1990s, TeenNick has curated the block and its accompanying online content with the fans' specific requests in mind.

"The 90s Are All That"'s rotating line-up will debut Monday, July 25, at 12 a.m. (ET) with All That, Kenan and Kel, Clarissa Explains It All and Doug. The block will air on TeenNick Monday-Friday from 12-2 a.m. (ET) and will replay from 2-4 a.m. (ET). Through www.facebook.com/90sAreAllThat and at www.90sAreAllThat.com, viewers can reminisce and share their favorite TV memories, watch full episodes, enter sweepstakes to win '90s-based Nick products, access exclusive clips, photos, polls and more.

"For anyone between 18 and 34, mention Nickelodeon and the 1990s and it's an instant trip down memory lane," said Keith Dawkins, Senior Vice President, General Manager, TeenNick and Nicktoons. "These shows make up the pop culture DNA of an entire generation of young adults, and so we created 'The 90s Are All That' just for them. There are 15 million Facebook fans of '90s Nick programming, and they've been very vocal about wanting to see these shows again. We are bringing them back in an exciting new way and now they'll be able to enjoy and share them with their friends, just like they used to."

At launch, "The '90s Are All That" will feature four of Nickelodeon's most iconic shows, including:

All That, a sketch-comedy series with colorful characters like Mavis and Clavis, a couple of cantankerous old men; Earboy, a teen cursed with enormous ears; and Super Dude, a lactose-intolerant superhero;

Kenan & Kel, a buddy comedy starring Kenan Thompson and Kel Mitchell who end up in one wild predicament after another;

Clarissa Explains It All, a live-action sitcom that followed a teenaged girl (Melissa Joan Hart) who breaks through the fourth wall to talk to the kids at home about her likes, dislikes, thoughts and plans; and Doug, an animated series about the adventures of Doug Funnie, an 11-and-a-1/2-year-old boy who dreams of superheroes and is accompanied by his canine pal Porkchop, his best friend Skeeter and his secret love, Patti Mayonnaise.

The rich online components to "The '90s Are All That" on www.facebook.com/90sAreAllThat and at www.90sAreAllThat.com will give fans access to exclusive pictures and video content, including select clips and full episodes of the block's shows. The online content will be refreshed every week and will showcase video and images from various '90s Nick shows that will be added later to the on-air block. Users will also be able to interact with one another and continue to influence the on-air and online experience with their point of view. Fans will also be able to enter sweepstakes to win '90s-based Nick products. Additionally, in real time with the block's 12-2 a.m. (ET) airing, the sites' video player will turn into a photo gallery featuring a Tumblr feed of user-generated images of and inspired by 90s Nick programming. Later this year, fans will be able to vote for shows from Nick's '90s archives that they want added to the on-air line-up.

Nickelodeon has ranked as the top-rated basic cable network with kids and total viewers for the last 16 years - since 1995, the longest run of its kind. The 1990s represent Nickelodeon's first major expansion into original programming and content spanning multiple genres - animation, live-action, preschool, game shows, awards shows, feature films, news and pro-social campaigns - across both television and the internet. The '90s also saw the opening of Nickelodeon Studios in Orlando, Fla., where the network's sitcoms and game shows were made before moving to Los Angeles; and the Nickelodeon Animation Studio in Burbank, Calif., where today more than 450 episodes of new animation are being produced, the largest amount in the network's history.

With Nickelodeon's first foray into original programming in 1991--the animated hit series Ren & Stimpy, Doug and Rugrats--the network launched a new television era of original programming for kids, as well as creating a pipeline of groundbreaking animation that continues through today. Nick's innovations in the world of live-action have also yielded a score of defining hits, ranging from the 1990s' All That and Clarissa Explains It All, to today's iCarly, Victorious and Big Time Rush. Nickelodeon's stars from the '90s to now have also gone on to have major entertainment careers, with a roll call of names including Kenan Thompson, Amanda Bynes, Nick Cannon, Mike O'Malley, Miranda Cosgrove, Victoria Justice, Drake Bell, Josh Peck and the members of Big Time Rush, among many others.

About Nickelodeon

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).

About TeenNick

TeenNick, the 24-hour TV network exclusively for and about teens and tweens, is available in more than 71 million households via cable, digital cable and satellite, as well on mobile, VOD and broadband. TeenNick's distinct perspective connects its audience to the electricity and possibilities of teendom, anytime and anywhere, with original series and ever-popular favorites. TeenNick and all related titles, characters and logos are trademarks of Viacom International Inc.

  [july 2011]  

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