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Planet Green Dives Headfirst Into Its Third Annual "Blue August" Campaign
--Hosted by Ian Somerhalder, BLUE AUGUST Offers Programming Focused on the World's
Oceans from August 21-26--
Silver Spring, Md. - This August, Planet Green presents a week-long robust line-up of
aquatic programming that brings the mysteries and wonders of our oceans and waterways to
life. BLUE AUGUST is hosted by the star of The Vampire Diaries and Lost, Ian
Somerhalder whose non-profit organization, The Ian Somerhalder Foundation, aims to
empower, educate and collaborate with people and projects to positively impact the
planet and its creatures. Featuring some of television's most renowned natural history
documentaries, BLUE AUGUST kicks off on Planet Green on August 21 at 8PM (ET).
As host of BLUE AUGUST, Somerhalder will advocate for enhanced appreciation of
Earth's amazing water resources. Throughout the week, Somerhalder will appear on-air and
online via a variety of visually striking short-form features filmed on location in exotic
natural locales. Viewers will travel along with Somerhalder to Trinidad and Tobago as he
explores the life cycle of the endangered leatherback sea turtle. The audience will witness as
a pristine beach in this beautiful location is turned into a nesting ground for over 150
leatherback sea turtles who come to they lay their eggs. Somerhalder and the BLUE
AUGUST team also head inland to hike through one of the planet's densest and most
untouched rainforests.
Planet Green's BLUE AUGUST primetime programming is headlined by the encore
presentation of BLUE PLANET, premiering Sunday, August 21, at 8 PM (ET). BLUE
PLANET is narrated by Sir David Attenborough and explores previously never-before-seen
portions of Earth's marine environment. The week will also bring the awe-inspiring series,
PLANET EARTH. Filmed in over 200 amazing locations, PLANET EARTH offers viewers
a close look at life on our planet. BLUE AUGUST also will feature the acclaimed series
OCEANS BLUE, and BLOOD DOLPHINS.
Planet Green's official partners for BLUE AUGUST are leading environmental advocacy
and conservation organizations; the Alliance for Global Conservation and the Ian
Somerhalder Foundation.
The following is a full listing of programming featured during BLUE AUGUST (in
chronological order by premiere date):
BLUE PLANET (Series)
Encore Presentation: August 21, 22 and 26, 8-11 PM ET
Sir David Attenborough narrates this landmark series about the earth's marine environment.
BLUE PLANET is a definitive exploration of our planet's oceans and reveals the sea and its
inhabitants at their most fearsome and alluring. Episodes chronicle the mysteries of the deep and
the intrigues of coastal sea mammals; investigate tidal and climatic influences; and depict the
creatures and systems that revolve around our BLUE PLANET. BLUE PLANET is a
BBC/Discovery co-production.
OCEANS BLUE (Series)
Encore Presentation: August 23, 8-11 PM ET
A team of underwater explorers including Philippe Cousteau embarks on a yearlong mission to
unlock the mysteries of some of the world's most famous oceans. This spectacular series will tell
the most exciting stories from the world of undersea archaeology, geology, marine biology and
anthropology, taking viewers on an amazing underwater ride. OCEANS BLUE is a
BBC/Discovery co-production.
PLANET EARTH (Series)
Encore Presentation: August 24, 8-11 PM ET
Filmed in more than 200 locations, each of PLANET EARTH's episodes focuses on a specific
habitat, illustrating life in the highest mountains and the darkest caves; the shallowest water and
the deepest oceans; ice-covered lands and Great Plains; untamed jungles and giant forests; fresh
water and the harshest deserts. PLANET EARTH offers a fresh understanding of how all these
habitats are interconnected. PLANET EARTH is a BBC/Discovery co-production.
BLOOD DOLPHINS
Network Premiere: August 25, 8-11 PM ET
Former Flipper trainer, Ric O'Barry and his son Lincoln are on a redemptive mission to save
dolphins at the peril of man. The O'Barrys lead a team of operatives armed with an arsenal of
cameras on an undercover mission to a dolphin hot spot. BLUE DOLPHINS is produced by
Creative Differences.
About Planet Green:
Planet Green is the multiplatform media destination for people looking for something new.
Launched on June 4, 2008, Planet Green is following the evolving conversation about
sustainability and is the entertainment brand that champions the visionaries who move our world
forward in small and large ways. Planet Green and its two robust Web sites, planetgreen.com and
TreeHugger.com, offer unique, insightful and inspiring content related to how we can evolve to
live a better, brighter future. Planet Green's original programming, digital tools and content will
entertain, educate and activate. For more information, go to www.planetgreen.com.
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